Ula Barwicka is the Senior Licensing Manager at Hasbro, Inc., where she spearheads global licensing strategies that drive brand expansion and revenue growth. With over a two decades of experience in the toy and entertainment industry, Ula has a proven track record of forging strategic partnerships and negotiating high-impact licensing deals. Her innovative approach and keen market insights have been instrumental in elevating Hasbro's iconic brands to international markets.More...
Nicola Jenkins
Marketing & Digital Director
Verified
Nicola Jenkins, as the Marketing & Digital Director, is responsible for overseeing the company's marketing strategies and digital campaigns. Her role includes planning, implementing, and monitoring digital marketing campaigns across all digital networks. She is also in charge of enhancing brand awareness, driving web traffic, and acquiring leads/customers. Nicola's role is pivotal in identifying trends and insights, optimizing spend and performance, and brainstorming new and creative growth strategies. She also measures and reports the performance of all digital marketing campaigns and assesses them against the goals (ROI and KPIs). Nicola collaborates with internal teams to create landing pages and optimize user experience, and also with agencies and other vendor partners.More...