Remax OtochMarketing Manager
Apr. 2021 - Jan. 2023Mérida, Yucatán, MexicoCreation of content for social media, newspaper, real estate magazine , publicity for real estate fair for south Mexico. Created inner projects for the company like susteinable real estate construction and recycling "Construye Con Conciencia", with recognition of the local government. Talent development for realtors improving their sales and personal branding skills. Lead generation campaigns and management. B2B program to incentive collaboration, referees and sales with other companies in the industry. Premium sales program for Luxury products and investors. Internship program for universities. Event planning for company events and sales promotion, also creating the visual content needed for display. Creation of buyer journeys and buyer personas for each product category. Creation and direction of business presentations for : clients, B2B, investors and employees. Increase reaching, sales and visibility with Instagram and Facebook ads. Manage designers to create advertising material like business cards, billboards, infographies and office material. Marketing strategy to create new service line related with professional services. Creation of inner communication system for the company using Google Drive, Google Calendars,Monday and Trello, as well as traditional on-site methods. Co-creation and management with the director and sales team of productivity increase program. Research and acquisition of new sales platforms to advertirse properties,