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Work Background
Otena Creative ConceptsChief Creative Officer & Founder
Jan. 2011Fort LauderdaleFounder of Otena Concepts, a full-service boutique design agency focused on creating value, authenticity and innovation in creative design. Proven track record of creating value and achieving business growth through integrated marketing strategies. Successfully turn client vision into targeted, relevant and impactful messaging campaigns and web experiences. Clients include Citrix, Virgen Voyage, Atlantis Bahamas, American Social, Pure Storage, Auberge Beach Spa and many more. • Develop and execute campaigns that create market differentiation, increase target audience engagement and generate significant impact on client’s bottom line. • Create effective strategies to help scale customer brand’s message, from logo design to multi-platform campaigns. • Support Latin American brands in their journey of entering the US Market. Develop distinct strategies to translate, adopt and scale brands in local markets. • Transform client’s websites to drive data driven messaging strategies into engaging user experience. • Highly focused on developing and empowering teams to enable their career growth, exceeding goals and creating measurable impact.
Learn.comArt Director
Aug. 2006 - Dec. 2010Sunrise, FloridaSupervised production of sales, marketing, advertising, and digital assets through high-end and innovative designs of collateral pieces, email campaigns, promotional items, tradeshows, and events assets. Completed redesigns, content updates, and lead-generation for Learn.com’s websites, including corporate portal, sales, and partners. • Played a key role in achieving the company's goal of $30M in revenue growth and securing a position as the market leader in learning management space. • Spearheaded planning and execution of annual Empowerment 3-day event, which hosted 300+ VIP clients. Oversaw all aspects of the event including venue selection, promotion, registration, workshop scheduling, sponsorships, welcome kits, and more. • Developed and implemented processes to improve resource and project management during a period of rapid growth.
Carnival Cruise LinesSenior Web Designer
Apr. 2003 - Sep. 2006Miami, Florida, United StatesResponsible for the creative development and maintenance of online marketing and promotions for Carnival Cruise Lines. Responsibilities included creative and functional design of the Carnival website, online ad creation and placement on major internet venues such as Google, MSN, Yahoo, and The New York Times. Provided oversight on collaborative projects with outside advertising agencies ensuring alignment of new ad creation with Carnival’s marketing initiatives, values, and strategic goals.
UnivisionWeb / Graphic Designer
Mar. 2000 - Apr. 2003Miami, Florida, United StatesPlayed a key role in building the corporate and client’s brand. Founding team member helping launch the first and #1 hispanic website. Conceptualized and developed best-practice web design for a wide variety of channels (news, entertainment, etc) as well as special sections on the Univision portal.
Sun-SentinelGraphic Artist
Jan. 1999 - Jan. 2000Collaborated with Art Directors, marketing and advertising teams to plan and execute promotions and advertising creative. Designed and produced marketing kits and innovative presentations.
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