Communication strategist and multi-channel content creator with more than two decades of experience, including corporate and internal communications, public and media relations, publication management, as well as editing for nonprofits (Southern Poverty Law Center, Prison Fellowship) and writing for national newsweeklies (Business Week, U.S. News & World Report), large metropolitan newspapers (South Florida Sun Sentinel, Atlanta Journal-Constitution, Baltimore Sun), city-regional magazines and the Internet. Proven editorial leader and project manager with stellar team building skills and problem-solving acumen.More...
Alexandra Neto
Creative/Art Director@Otena Creative Concepts
Verified
PROFESSIONAL EXPERTISE
As a Creative Director and digital strategist, I blend design, technology, and storytelling to deliver results-driven solutions. I lead a multidisciplinary team of designers, developers, and marketing strategists, crafting brand identities, UI/UX designs, and multi-channel campaigns that drive measurable impact.
Beyond creative leadership, I oversee agency budgets, manage client accounts, and ensure financial efficiency while collaborating with cross-functional teams—including video producers, photographers, and PR agencies—from concept to fruition. My focus is always on delivering solutions that are strategic, purpose-driven, and results-oriented.
CAREER HIGHLIGHTS
Founded and scaled Otena Concepts from a solo venture to a thriving digital agency, onboarding Fortune 500 clients and maintaining exceptional client retention.
Built and led high-performing creative teams, fostering a culture of innovation, collaboration, and excellence.
Streamlined agency operations, accelerating project turnaround times by 30% while maintaining quality and efficiency.
Led a brand transformation at Learn.com (now part of Oracle), increasing user engagement by 30% and contributing to a $30M revenue boost.
Elevated brands through strategic visual identity and UI/UX design, driving increased registrations, organic traffic, and user engagement.
CREATIVE & LEADERSHIP PHILOSOPHY
I believe great design happens at the intersection of empathy, strategy, and innovation. My approach is rooted in understanding the unique needs of stakeholders and their audiences, crafting experiences that foster authentic connections and inspire action.
Equally important is building and nurturing strong teams. Collaboration fuels creativity, and I prioritize an environment where my team can thrive, grow, and push creative boundaries. Staying ahead of industry trends and emerging technologies ensures that every solution we deliver is forward-thinking and impactful.
PERSONAL PASSIONS
Beyond my work, I’m passionate about travel, fitness, More...