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Work Background
BR Media GroupProject Manager | BR Studios
Nov. 2024São Paulo, Brasil• Leading strategic content and audiovisual projects for global brands.
• Bridging business strategy and creativity in campaigns with influencers and creators.
• Expert in influencer marketing — from talent curation to performance-driven execution.
• Delivering integrated brand experiences with consistent narratives and measurable impact.
BR Media GroupSales
Feb. 2024 - Nov. 2024São Paulo, Brasil
BradescoMarketing Coordinator
Sep. 2017 - May. 2023São Paulo, BrasilGrew from Junior Analyst to Coordinator, leading digital marketing strategies across platforms to boost brand relevance, engagement, and business results. • Led integrated digital campaigns across TikTok, Instagram, YouTube and programmatic media, connecting the brand with younger and digital-first audiences.
• Delivered 5.5pt lift in brand recall with Credit Card campaign and enhanced brand perception among Gen Z and Millennials.
• Orchestrated Branded Mission for Lollapalooza: 2,700+ user videos in 24h and 200M+ hashtag views.
• Developed omnichannel activations for events like Lollapalooza and Cirque du Soleil; 800K+ promo sign-ups, 300K branded wristbands, and surge in Next account openings.
• Drove branded content and media partnerships with Google, Meta, TikTok and Globo, optimizing KPIs across awareness, acquisition and loyalty.
• Led social media engagement and influencer strategies to strengthen brand connection and expand reach.
• Managed end-to-end media distribution planning, from audience segmentation to performance analysis.
• Delivered promotional projects with over 500K registrations, reinforcing Bradesco’s image as an inclusive, relevant and innovative brand.
Bradesco CartõesMarketing Internship
Dec. 2016 - Aug. 2017São Paulo, Brasil
HSBCMarketing Internship
Aug. 2015 - Dec. 2016São Paulo, Brasil
payleven BrasilFinance Internship
Dec. 2014 - Jul. 2015São Paulo, Brasil
GrouponMarketing Internship
Apr. 2014 - Nov. 2014São Paulo, Brasil
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