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Work Background
1st and Kennebec Investments LLCBitcoin Trader
Mar. 2022 - Dec. 2024St. LouisConducted in-depth research on cryptocurrency market trends and developed profitable trading strategies using technical and fundamental analysis. Managed a diversified cryptocurrency portfolio, optimizing returns through strategic asset allocation and risk mitigation techniques. Executed trades on multiple platforms with a focus on maximizing profit margins while adhering to strict risk management protocols. Monitored real-time market data and news to quickly identify trading opportunities and mitigate potential losses. Maintained detailed records of trading performance, analyzing results to refine strategies and enhance profitability over time
USAALead Decision Science Analyst, DPO @ USAA Enterprise Information Management
Jun. 2019 - Sep. 2021San Antonio
USAALead Decision Science Analyst @ USAA Experience Data Delivery
Jan. 2016 - May. 2019San AntonioLead DSA for Experience Data Delivery. The team provides reliable experience data and fosters objective driven decision making through tagging audits, tag management, and defect analysis.
USAAManager, Decision Science Analytics
Nov. 2010 - Aug. 2016San Antonio, Texas AreaI lead a team of analysts dedicated to driving measurable outcomes for USAA's key strategic programs and projects. Our work includes analyzing channel expenses, profitability, and providing insights into enterprise money movement. Previously, I oversaw a team focused on large-scale analytics initiatives for Deposit Products and Local Market Financial and Wealth Centers. Leveraging advanced cross-channel data warehouses and industry tools such as SAS, TeaLeaf, Adobe Data Workbench, and Site Catalyst, we deliver analytics that identify strategic opportunities and enhance member relationships
USAADigital Analytics Association (DAA) Certified Web Analyst
Nov. 2010 - Nov. 2012San Antonio, Texas AreaSubject Matter Expert: Design for Measurability
Hilton WorldwideWeb Analyst, Global Online Services
Nov. 2009 - Mar. 2010Responsible for: Reporting site performance using WebTrends; validating custom KPI dashboards; monitoring user experience with Quest Foglight; auditing tags and content using Maximine; analyzing the competitive landscape through Compete; and creating custom reports using SQL. Developed tagging strategies to enhance reporting granularity and communicated results, advocating for analytics across the organization.
TeaLeaf TechnologyProfessional Services Consultant
Jul. 2008 - Jul. 2009Collaborated directly with customers on software installation, support, training, KPI development, and reporting. Ensured customer satisfaction through effective project management, clear executive communication, and prompt issue escalation. Specialized in TeaLeaf software for measuring web metrics and enhancing usability.
DellMgr. Usability & Online Research
Mar. 2003 - Nov. 2007Oversaw all aspects of online user experience for Dell.com, including budget management, vendor relationships, research roadmap, and usability studies to drive improvements in customer-facing features across site application layers (browsing, search, and web applications). Managed both primary and secondary research focused on user experience and communicated key industry and eBusiness insights. Collaborated with the customer insights team to align research planning. Acted as a customer advocate in site merchandising and branding strategies. Presented research findings and recommendations to executives, senior managers, and individual contributors across Dell.
MotorolaManager, Global Intelligence & Research
Feb. 1988 - Mar. 2002Manager, Global Intelligence & Research, Motorola Corporate (2001-2002)
Enhanced brand awareness by developing a comprehensive web metrics architecture that tracked marketing and content ROI globally using ad-hoc, real-time, and customized reporting tools across multiple international sites. Led a team of 5 business analysts, researchers, and developers. Oversaw testing of website content, design functionality, scalability, stress, and usability to ensure successful launch. Created a tailored metrics reporting environment for product segmentation, competitive intelligence, demographics, and online advertising using Brio, OLAP, and ad-hoc SQL reporting from an Oracle data warehouse. Manager, Research, Intelligence, & Operations, Semiconductor Products (1999-2001) Developed and managed a team of 5 direct reports responsible for research, content distribution, and business intelligence. Designed and executed research programs targeting specific audience segments, managing an annual budget of over $1.8 million. Conducted research on customer behavior using traffic analysis, focus groups, surveys, competitive intelligence, and segmentation, leading to a significant improvement in visitor satisfaction (doubling the top-box score). Intranet Marketing Manager, Global Information Technology (1997-1999)
Managed the global communication, user training, support, and roll-out of Motorola’s Intranet content management system from inception to implementation. Grew the user base from 0 to 25,000 in 18 months. WebMaster & Online Marketing, Semiconductor Products (1995-1997)
One of Motorola’s first WebMasters, overseeing the PowerPC website operations, content development, PERL programming, and maintenance. Managed a graphic artist and UNIX administrator.
MotorolaVarious technical & marketing roles
Jan. 1988 - Jan. 2002
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