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Work Background
CapitalOSProduct Designer
Jan. 2025**An embedded software solution empowering any platform to offer complete SMB finance tools in days.**
pliikUX Research Advisory Board Member
Jun. 2024I joined Pliik as part of an incredible advisory board to help build the future of curating and sharing research insights internally. This is a pain point I've faced myself throughout my career as a designer, and even as a teacher years ago. The need to quickly turn our research conversations and discoveries into a compelling story that's easy to understand - is no simple mission. I'm excited to partner with Jonas and so many other great designers, researchers, and product managers on our quest for a meaningful, valuable solution.
Channel FactoryProduct Designer
Mar. 2024 - Jan. 2025**An AdTech platform assuring Fortune-500 enterprises their ads show only over suitable content **
RepriseSenior Product Designer
Aug. 2022 - Dec. 2023**A demo creation and hosting platform for enterprise SaaS companies.
Making developers' and engineers' lives easy, simplifying demo building experience for sales & marketing teams ▱ Spearheaded an overhaul of the core product builder, collaborating with cross-functional teams to shape a product strategy, design interactions & AI capabilities, and establish a rich design system. This streamlined build experience for enterprise teams, achieving task completion 3x faster! ▱ Conceptualized and designed a seamless cross-platform experience for sales reps. From initial discovery through Design Thinking, strategizing, prototyping validation, and user testing, to a successful launch. ▱ Pioneered UX research methodologies and facilitated workshops, fostering a data-informed design culture. Encouraged iterative approach to weave together user needs and business goals, while setting measurable KPIs to communicate design impact. Leading to a 10% increase in adoption of advanced features. ▱ Led accessibility compliance efforts (WCAG) to extend product reach to regulated industries
Ruthy LichtensteinConsultant | Design & Entrepreneurship Consultant
Jan. 2021United States, New York**A marketplace for beauty services at your doorstep - a cross-platform experience combining offline, physical interaction with a digital product to enhance brand affinity and increase engagement
**A CRM for nutritionists and diet coaches, powered by a food-tracking app and coupled with the ability to customize progress indicators based on dynamic user parameters.
**An AI-powered learning platform to learn complex math subjects.
🚀 Orchestrated the creation of diverse products from discovery to launch. Diving into problem spaces, identifying market needs, establishing an early brand identity, formulating design guidelines, and curating design teams.
🚀 Defined MVP scopes, managed early development requirements, and rapidly adapted and reshaped ideas through user research, market research, and deep competitor analysis.
🚀 Drove team collaboration, and facilitated a seamless handoff process between design and development.
🚀Crafted pitch presentations, business plans, and one-pagers with a unique blend of design thinking, product management, and entrepreneurial insight
trufyxProduct Lead, Co-founder
Aug. 2020 - Dec. 2022**A marketplace to bring phone repair to your doorstep.
I was in charge of everything product and experience, considering every touchpoint with the brand: product design, service design, and long-term brand positioning to create a cohesive experience. 📱 Led product, service, and experience design from concept to execution, facilitating collaboration between the design, technical, and content teams to create a cohesive experience from end to end. 📱 Crafted comprehensive documentation, presentations, and research insights to communicate design decisions effectively and report KPIs to various stakeholders. 📱 Engineered a fully automated no-code CRM & ticketing system, integrating live updates from the product and 3rd party APIs.
The Hero LoopProduct Designer | Covid-19 Response
Jun. 2020 - Jan. 2021**A decentralized local volunteering app with a mission to end elderly loneliness. Built on web3 technologies while supporting AI-driven personality assessment and ML in the background, to make every encounter meaningful. **IBM Call for Code 2020 - Regional Winner (Europe)**
**Nordic Smart City Hack - Winner**
**Global Startup Awards - 2021 Nominee** ♾️ Led the international collaboration of developers and researchers, designing for AI, ML, and emerging tech - including one of the first useful NFTs for the public. ♾️ Applied Design Thinking methodologies to architect a holistic human-centered experience. From ideation and research through information architecture, wireframing, user flows, and high-fidelity prototyping - to soft launch. ♾️ Spearheaded the rebranding and transformed "The digital volunteer" into "TheHeroLoop", conceptualizing a comprehensive 360-ecosystem. ♾️ Produced submission videos, pitch presentations, and supporting assets.
MarketManUX Designer - Learning and Growth
Dec. 2018 - Sep. 2020**An inventory management system for food establishments, vendors, and commissaries. Helping restaurants save money at scale. 🧑🍳 Restructured the core cross-platform experience (inventory items), leveraging a robust design system and drawing insights from qualitative user research and quantitative data analysis, A/B testing, and behavior tracking. 🧑🍳 Revitalized the MarketMan help center and articles, collaborating closely with CS teams to introduce a design system that sets the stage for future utilization. 🧑🍳 Orchestrated the creation and implementation of 50+ product-led engagement flows, utilizing a combination of emails and in-product video tutorials. This initiative not only drove adoption but also alleviated the workload of the CS team.
FibonatixInnovation & Development
Jan. 2017 - Dec. 2018Ramat Gan, Tel Aviv, Israel💳 Crafted an onboarding package featuring a 6-day learning workshop to foster a cohesive, efficient & knowledgeable team.
💳 Leveraged cloud software and no-code solutions to transform risk services.
💳 Led Salesforce implementation, creating tutorials and a support hub. Leveraged Salesforce and G-suite for streamlined processes.
💳 Designed and perfected a new checkout page.
EVENProject Manager: Reporting to CEO & VP Operations
Jan. 2016 - Dec. 2017Tel Aviv Area, Israel**Sound-customizable headphones; powered by patented technology.
Did you know we all have a personal hearing imprint that's changing over time? Even (tuned) is making "glasses for your ears" so you can always hear best. 🎧 Drove collaboration of C-level executives, product teams, and stakeholders. 🎧 Conducted user research to ensure a deep understanding of user needs. 🎧 Voice Design: in-product audio instructions, from casting to deployment, enhancing the user experience through an engaging and informative interaction. 🎧 Collaborated closely with c-level and various stakeholders, to assist with prepping pitch presentations and the due-diligence package, contributing to the successful $3M investment in Even and moving its HQ to NYC
Schools in NYC and Israel (4th-12th grade)Teacher
Jan. 2008 - Dec. 2016Created innovative learning experiences to simplify intricate concepts while improving assessments and reporting in alignment with curriculum standards.
Self employedTour Guide, Co-founder
Jan. 2007 - Dec. 2012**A tour-guide booking service and active learning experiences for field learning.
Co-founded a company, planned, budgeted, and led hundreds of day trips.
**Bookings in the first month exceeded our expectations by 400%! **
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