Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
NowThisHead of Social Media
Jan. 2024 - Dec. 2024New York, New York, United States• Owned cross-channel strategy and scaled audience to 200M+ monthly users
• Directed a 7-person team spanning strategy, insights, publishing, and community
• Developed narrative-driven campaigns and series built for TikTok, Instagram, YouTube, X, and emerging platforms
• Partnered with editorial, sales, and branded teams to connect storytelling with monetization
• Directed community engagement efforts, driving NowThis to become the #1 most-engaged-with video publisher on Instagram and YouTube
• Translated performance data into campaign optimizations, leading to a 30% increase in engagement and platform reach
• Developed a multi-platform strategy that generated 1.1B domestic views and 131M engagements organically—exceeding campaign targets months ahead of schedule
NowThisHead of Social Media & Insights
Jun. 2022 - Jan. 2024New York, New York, United States• Directed a 12-person team across social strategy, insights, publishing, and community
• Scaled TikTok strategy to 622M views in 2023 and 15M followers, making NowThis the top U.S. publisher on the platform
• Synthesized performance data into actionable creative and publishing recommendations
• Built and led a cross-functional insights workflow that connected platform data to creative decision-making—improving speed to publish and increasing content output efficiency across teams
• Co-led strategy for a high-impact White House forum with President Biden, generating 41M video views and 6.5M engagements across platforms through multi-stage campaign planning
NowThisDirector of Social Media
Aug. 2020 - Jun. 2022New York, New York, United States• Oversaw day-to-day operations of a 7-person social media team
• Partnered with insights and editorial to systematize real-time content pivots during breaking news cycles—increasing speed-to-publish and boosting engagement during peak windows
• Translated audience insights into scalable creative frameworks
• Piloted new content formats for emerging platforms, leading to increased discoverability and higher retention across TikTok, Reels, and Shorts
The Bureau of Small ProjectsSocial & Content Strategy Consultant
Jul. 2020 - Aug. 2021• Delivered social playbooks and content calendars for small businesses and startups
• Built brand and campaign narratives aligned with product launches and community building
NowThisSupervising Social Media Manager
Mar. 2019 - Aug. 2020New York, New York, United States• Managed 5-person team focused on platform-native strategy and trend alignment
• Iterated content based on weekly insights to maximize engagement and retention
NowThisSocial Media Manager
Apr. 2017 - Mar. 2019New York, New York, United States• Built high-performing content calendars and social-first voice guides
• Led launch of timely campaigns that increased retention and platform growth
Salon Media Group, Inc.Social Media Coordinator & Editor
Apr. 2016 - Apr. 2017New York, New York, United States• Owned content rollout strategy across all platforms
• Wrote and edited social-first copy and evergreen editorial content
Intch is a Professional Networking App for the Future of WorkSee more people like Tatiana on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
265670 people
16
Program Manager @ DISH Network
19
Marketing Creative Director
19
Founder @ Beagle
67028 people
19
Marketing Creative Director
15
Principal Consultant @ Marketing Endeavors Strategic Consulting
25
Editor,Advisor, Palm Beach Confidential, Crypto and Wall Street Expert @ Palm Beach Research Group