ADSPLANNING. AGENCIA DE MARKETING DIGITALProgrammatic Trader and Digital Media Planner
Oct. 2023Barcelona, Cataluña, España• Responsible for developing, managing, and evaluating digital media strategies.
• Create and manage programmatic, native, and other advertising campaigns on different digital advertising platforms.
• Track and analyze performance metrics of advertising campaigns and implement improvement optimizations.
• Conduct A/B testing to optimize ads and improve campaign performance.
• Manage and optimize advertising budgets to maximize the ROI and ROAS of the executed strategies.
• Work closely with the creative team to create effective and persuasive ads.
• Adtech expertise: Amazon DSP, DV360, Outbrain/Amplify, Taboola, Xandr, Bidstack, Stackadapt, Equativ, Seedtag, Google ADX, Exoclick, Voluum, Adform.