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Work Background
ADSPLANNING. AGENCIA DE MARKETING DIGITALProgrammatic Trader and Digital Media Planner
Oct. 2023Barcelona, Cataluña, España• Responsible for developing, managing, and evaluating digital media strategies.
• Create and manage programmatic, native, and other advertising campaigns on different digital advertising platforms.
• Track and analyze performance metrics of advertising campaigns and implement improvement optimizations.
• Conduct A/B testing to optimize ads and improve campaign performance.
• Manage and optimize advertising budgets to maximize the ROI and ROAS of the executed strategies.
• Work closely with the creative team to create effective and persuasive ads.
• Adtech expertise: Amazon DSP, DV360, Outbrain/Amplify, Taboola, Xandr, Bidstack, Stackadapt, Equativ, Seedtag, Google ADX, Exoclick, Voluum, Adform.
ExoClickPerformance Media Buyer
Dec. 2022 - Sep. 2023Barcelona, Catalonia, Spain• Media buying for Adperform Exogroup project.
• Traffic buying through the Exoclick network for the adult vertical.
• Management and development of the VOD account.
• PPL/PPS campaign management and user's behavioral targeting based on different
dimensions like geo, device type, languages, browser, OS, etc.
• Payout negotiation and strengthening relationships with partners and affiliates.
• Ads creation & customization through AI tools and design programs
Thevaluefactory SLTraffic Manager Jr.
Jul. 2021 - Nov. 2022Barcelona, Catalonia. SpainPerformance marketing trafficker in charge of the planning, programming and forecasting of active email marketing campaigns in the UK, USA & AUS market. Main task: ⚙️Programming of active campaigns in different ddbb 📈Daily review of the forecast and campaigns stats based on emailing kpi’s (OR, ECPM, deliverability and performance) 🔎Active search of new campaigns and partners
Westfalia FruitExport Technician
Jan. 2018 - Dec. 2018Lima, PerúDuring the 2018 exports campaign of Westfalia Fruits Peru, former Camet Trading, I
was hired to be part of the Exports team as Exports Assistant in the third avocado
Export Company of the country. My functions were to manage the logistic documentation
of different fruits (BL, Handlings, Transport Operations, Shipment Bookings, and
Phytosanitary Permissions), Customer service, make status reports of shipment
(ETD/ETA) and the actual status of the shipped fruit, communication with international
clients from differents markets (Asian, American, and European), analysis and presentation
of market reports and export programs planning
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