Head of Social Media@Rock and Roll Hall of Fame and Museum
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Hi, I’m Tatiana — a social-first strategist with a performance mindset.
I help brands grow, connect, and convert through smart, strategic digital storytelling. With a decade of experience leading social media, content strategy, and media buying for some of the biggest names in media, I’ve built and scaled high-impact campaigns that reach millions, drive results, and move culture.
Right now, I lead social media and content strategy at the Rock and Roll Hall of Fame. Before that, I led social at NowThis, where I developed platform-specific strategies that reached 200M+ people monthly. Under my leadership, we became the #1 most-engaged-with video publisher on Instagram and YouTube, and the top U.S. publisher on TikTok. I’ve overseen everything from organic strategy and paid social to brand storytelling, audience development, and cross-functional campaign execution.
While social is my core, I bring a full-funnel perspective. I’ve also worked across SEO, email marketing, influencer partnerships, and content production—so I know how to make digital channels work together to drive measurable results.
What I offer:
- Social Media Strategy & Consulting (TikTok, Instagram, YouTube, Facebook, LinkedIn)
- Media Buying (Meta, YouTube, TikTok, Google Ads)
- Content Strategy & Copywriting
- SEO Strategy & Optimization
- Email Marketing Campaigns
- Influencer & Community Engagement Strategy
If you’re looking for a strategic partner who gets both the creative and the numbers—someone who can plug into your team and immediately start driving impact—let’s talk.More...