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Work Background
Magnitude Digital®Associate Director, Paid Media
May. 2021 - May. 2025New York, New York, United States
Freelance Digital MarketingIndependent Contractor
Jul. 2019
iProspectPaid Search Lead
Jul. 2016 - Jul. 2019San Diego, California - Remote EmployeePaid Search Leads are responsible for leading, planning & managing the execution of PPC campaigns and strategies to achieve client goals. • Forecasts & plans account growth, and regularly communicates opportunity with the client.
• Excels at developing strong, trust-based relationships with clients and internal teams.
• Audits both assigned client accounts as well as assists on other accounts when needed.
• Responsible for ongoing optimization efforts to meet client objectives. • Accountable for budget allocation, billing, management & monitoring, exceeding $7M per fiscal year. • Strong knowledge of Prisma/MediaOcean from estimate creation, flighting budget, actualization & reconciliation.
HobsonsDigital Marketing Consultant
Sep. 2013 - Apr. 2016Cincinnati Area - Remote EmployeeDigital Marketing Consultants are online marketers specializing in search, display, social and other innovative internet marketing tactics and strategies for a roster of higher education clients with ambitious lead generation goals. • Oversee tactical implementation of account growth and optimization measures.
• Excels at developing strong, trust-based relationships with clients.
• Lead client reporting calls and presentations, delivering visual, data-driven results.
• Responsible for strategy development and campaign execution.
• Organize client website launches and redesigns, as well as create and update content on an on-going basis.
• Presenter and content contributor for the #BreakThru webinar series in 2015.
• Speaker and content contributor at the 2015 Summit for Online Leadership and Strategy.
• Contributing writer for the Hobsons EMS blog.
MaxusSenior Search Manager
Mar. 2011 - Sep. 2013Greater St. Louis AreaSenior Search Managers are online marketing experts responsible for day-to-day management of multiple client accounts and optimizations. Senior Search Managers work with a Search Director to build campaign strategy.
• Manage accounts with budgets ranging from $10,000 to $3 Million.
• Execute campaign strategies according to client goals.
• Complete and manage any internal financial forms.
• Compile weekly and monthly reporting.
• Implement daily engagement for social campaigns including the creation of content
• Client portfolio included categories of technology, automotive, pharmaceutical, travel, financial and retail industries.
MediacomSearch Manager
Sep. 2007 - Mar. 2011Greater St. Louis AreaSearch Managers are online marketing experts responsible for day-to-day management of multiple client accounts. Search Managers are not only responsible for overseeing the Search Specialists on their accounts, but they assist with training others on Search Manager job duties and processes.
• Build online paid search campaigns including keyword build-outs, engine analysis, creative development, budget allocation and overall strategy.
• Integrate marketing campaigns with digital and offline/traditional media teams. • Troubleshoot and resolve issues.
• Develop client interaction agendas and materials as required, as well as leading client calls.
• Participate in new business initiatives with research, proposals and data collection.
• Contributing writer and provided analytics reporting for Searchfuel.com – blog for Outrider/GroupMSearch.
• New hire trainer for building paid search keyword build-outs and creating client proposals.
• Client portfolio included categories of technology, automotive, pharmaceutical, travel, financial and retail industries.
Corporate Express Promotional MarketingProject Manager
Jun. 2006 - Sep. 2007Greater St. Louis AreaProject Managers are responsible for the management of multiple client accounts. Project Managers are also responsible for various incentive and service anniversary programs, as well as kitting and fulfillment.
• Manage incentive programs for clients by modifying sales and marketing programs. • Develop and maintain budgets, timelines and client relationships. • Create and apply unique solutions by developing and identifying opportunities for new incentive programs. • Write and edit copy for the department monthly newsletter. • Edit copy for presentations and announcement pieces for programs. • Source product, packaging and fulfillment of product kits for clients.
Corporate Express Promotional MarketingSpecial Order Representative
Sep. 2003 - Jun. 2006Greater St. Louis AreaAccountable for meeting special order promotional requests of clients by answering incoming calls, email or directly from an on-site rep. • Responsible for generating client quotes, process orders, source product and negotiate pricing. • Follow up with the vendors.
• Identify and resolve customer problems in a timely manner to ensure customer service.
Soft SurroundingsAssistant Bedding/Home Decor Buyer
Aug. 2002 - Sep. 2003Hazelwood, MOAssistant Buyers support the Senior Buyers by ensuring all samples arrive in time for photo shoots, reporting is accurate and any other support needed for the implementation of merchandise presentation and brand standards.
• Follow up and assist buyer in catalog creation duties. • Maintain category/product spreadsheet by confirming information & coordinating all changes. • Provide buyer with all the necessary assistance in product development/selection. • Follow up with vendors regarding arrival of requested samples. • Proof catalog copy. • Prepare and conduct product training to Call Center and Quality Assurance Departments.
Emmis CommunicationsAccount Manager
Jan. 2001 - Jan. 2002Greater St. Louis AreaAccount Managers are sales professionals that prospect and sell advertising. • Manage multiple accounts for the radio station. • Design customized schedules that fit client’s needs & wrote ad copy for accounts. • Maintain relationships built with the clients.
• Prepare and execute recruitment campaigns.
• Monitor budgets. • Work with Promotions department in creating events to drive traffic to a client’s location.
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