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Work Background
South Australian Tourism CommissionMarketing Manager Intrastate
Nov. 2022
Pedestrian GroupCreative Project Manager
May. 2019 - Nov. 2022Sydney, AustraliaI led the daily operations of 100+ campaigns and partnerships across Pedestrian Group Network which included PEDESTRIAN.TV, Refinery29 Australia, VICE, Insider, Gizmodo, Kotaku, Lifehacker and Openair Cinemas. I was responsible for managing creative integrated projects with clients, creative and media agencies from briefing through to production and distribution, executing large native editorial, research, event, video, social, photoshoot, consumer promotions & custom creative projects. I organised and collaborated with multiple cross-functional teams managing internal and external stakeholders to ensure all campaigns ran smoothly and to agreed timings and budgets. Key clients included (but not limited to): South Australian Tourism Commission, Tourism and Events Queensland, Virgin Australia, Queensland Health, University of South Australia, Brisbane City Council, Griffith University, Netflix, Samsung, Telstra, LinkedIn, The Body Shop, The LEGO Group, Ubisoft & EatClub to name a few.
Eat Fit FoodMarketing Communications Manager
Sep. 2018 - Mar. 2019Sydney, Australia
The Clean Treats FactoryMarketing Communications Manager
Dec. 2017 - Dec. 2018Sydney, New South Wales, AustraliaFor 2 years I worked in a hybrid Marketing/Brand role where together with our team of creatives we were able to grow our Instagram by 400% from 20k to 80k followers, Facebook 500% from 6,833 to over 30k fans as well as setting up and growing the email database to 60k subscribers. In this role I was responsible for helping to manage E-Commerce, Cafe Marketing, Content Creation, Social Media Management/Strategy, Influencer Marketing, Brand Partnerships, Events and light Graphic Design for social, EDMS, packaging (coffee cups, wholesale tags, nutrition labels, marketing collateral etc). Working as the in-house digital content creator I led campaigns and collaborations with our CEO and team, developing solid written, visual design and social monitoring skills allowing me to cut through the 24/7 digital environment/social noise and perform actionable based insights analysis.
The Clean Treats FactorySocial Media Manager
Dec. 2016 - Dec. 2017Sydney
Marie ClaireDigital Producer
Jul. 2016 - Dec. 2016Sydney, New South Wales, AustraliaWorking as a Digital Producer at Marie Claire Australia, I developed versatility in writing styles, voice and tone and was responsible for covering health, fitness, lifestyle, world news, entertainment and fashion stories. It was here that I fine-tuned my copywriting & research skills as well as scheduling and producing online web and social media content including captions, tags and the application of SEO techniques.
Pacific MagazinesEditorial Coordinator
May. 2016 - Aug. 2016Sydney, Australia
Pacific MagazinesEditorial Assistant
Jun. 2015 - Apr. 2016Sydney, Australia
InStyle AustraliaFashion Assistant
Mar. 2015 - Jul. 2015Sydney, Australia
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