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Work Background
Integrated Digital StrategiesSEO Strategist
Feb. 2024 - May. 2024Florida, United StatesAs SEO Strategist, I have been appointed to create and oversee SEO strategies for a portfolio of prominent Franchise Businesses in the United States, comprising of multi-site and hyper local franchisees. This includes both niche Franchise Development websites as well as large-scale, complex websites with several hundred multi-sites comprising of over 50,000 URLs. Industries include, but are not limited to, Medical, Health & Wellsness, Home Improvement, Hospitality, Restaurants, and Furnished Offices, covering both B2C, as well as B2B markets. I provide detailed site analysis and advanced technical diagnostics, and recommendations, to assist in improving the client's organic
visibility, including website SEO audits and overseeing the onboarding and implementation of new organic search clients. My portfolio includes developing and streamlining organic search processes to improve campaign performance, and collaborating with account managers to promote the impact of organic search to clients. This includes monitoring, tracking, and evaluating SEO performance analytics, rankings and link data based on the client’s critical success metrics, and providing client reports and strategic analysis. As and expert in SEO, my portfolio includes writing thought leadership content such as blogs, whitepapers, and other publications as relevant topics present themselves.
Africa Tourism ConnectCo-Founder & CEO
Oct. 2023As the CEO and co-founder of Africa Tourism Connect, I lead a dynamic role spanning Research, Product Development, Marketing, and Business Modeling for our Africa Tourism Information Services platform. Our mission is to provide international travel professionals with timely research on inbound travel trends, offering insights for crafting customized African destination packages. Africa Tourism Connect acts as a crucial gateway, connecting global travel agents to African insights, opportunities, and industry experts. Additionally, our platform serves as a showcase for Africa's tourism providers, fostering connections with international agents. We empower travel professionals with comprehensive marketing training, tools, and resources to adeptly package and promote Africa as a premier destination. Through shared expertise, we enhance the global perception of Africa as a travel destination.
Corigan SEO PlatformCorigan SEO Platform: Product Consultant & Success Manager
Apr. 2022 - Oct. 2022United Kingdom Corigan offers a comprehensive suite of AI-driven tools that enable brands to efficiently optimise their search performance. With a focus on enhancing user experience and delivering meaningful data and insights, Corigan empowers businesses to gain a competitive edge in their respective industries. By streamlining SEO strategies, providing in-depth analysis, and facilitating content creation, Corigan.io helps brands improve search performance, expand their online presence, and drive impactful business results. As a key member of the Corigan team, my focus was on enhancing the product's user experience and optimising its features. Working closely with customers, I tailored the product to meet their specific needs, ensuring they could extract valuable data and insights for a competitive edge. I acted as a bridge between technical aspects and customers, translating complex data into actionable insights. Through continuous analysis of customer feedback and market trends, I sought opportunities to improve Corigan's capabilities, delivering enhanced value. My efforts empowered brands to effectively manage SEO strategies, conduct thorough analyses, and create high-quality content using Corigan's AI-driven functionalities. By streamlining processes, businesses achieved improved search performance, expanded online presence, and tangible business outcomes.
OrganicDigital Marketing Consultant | SEO & Analytics Expert | Digital Strategy
Mar. 2022 - Feb. 2023Exeter, England, United KingdomAs an external consultant to Organic, I brought a wealth of expertise in digital marketing, specialising in SEO and analytics. I collaborated closely with the team to architect effective strategies that drove impactful results. In my role, I provided valuable insights and guidance on all aspects of digital marketing, including search engine optimisation (SEO), data analytics, and strategy development. Leveraging my deep understanding of SEO techniques and analytics tools, I helped businesses optimise their online presence and enhanced their performance in search engine rankings. As a seasoned strategist, I worked closely with clients to develop comprehensive digital marketing plans, from defining target audiences to implementing tactical execution. With a focus on driving measurable outcomes, I ensured that the strategies aligned with business goals and delivered tangible results. By combining my expertise in digital marketing, SEO, and analytics, I helped businesses achieve their marketing objectives and maximised their online potential. Whether it was developing customised SEO strategies, analysing data insights, or architecting comprehensive marketing plans, I was dedicated to delivering exceptional value and driving business success.
OrganicHead Of Digital Marketing
Mar. 2021 - Mar. 2022Exeter, England, United KingdomAs a digital marketing lead, I inspired and guided digital marketing teams to excel in their performance, with a strong emphasis on data and analytics. Collaborating closely with Creative, UX, and SEO leads, I fostered an environment of excellence to deliver best-in-class digital marketing solutions. My expertise encompassed the creation of comprehensive digital marketing strategies, offering expert advice and guidance across all disciplines, from strategy development to tactical execution. I specialised in Organic and Paid Search, User Experience, Data & Analytics, and Performance Marketing, driving impactful results for clients. A key aspect of my role involved configuring Google Analytics and Google Tag Manager platforms to enable in-depth analysis and informed insights through robust tracking and measurement. I ensured the team's knowledge remained up-to-date, promoting continuous learning and upskilling, while providing strategic best practices to drive success. Quality was of utmost importance to me, and I consistently reviewed and quality-checked work to maintain high standards across projects. Additionally, I led auditing, reporting, analysis, and initial consultations for strategic clients, driving meaningful insights and impactful recommendations. Notably, I successfully led complex multilingual and international SEO migration, technical SEO, and data integration projects. Through my strategic vision and meticulous execution, I delivered seamless project outcomes, elevating digital performance and achieving business objectives.
Search Engine Optimisation Professionals Services Association (SEOPSA)Chairperson - Global SEO Accreditation and Compliance
Jan. 2012United KingdomAs the Founder and President of the Search Engine Optimisation Professionals Services Association (SEOPSA), I currently lead a non-profit organisation dedicated to advancing the SEO profession globally. Our mission is to promote the interests of the SEO industry by encouraging legitimate practices and ensuring ethical best practice compliance for companies. At SEOPSA, we focus on creating awareness, providing education, and fostering the practice of Search Engine Optimisation on a global scale. We strive to establish a clear understanding and appreciation of SEO as a marketing practice, laying the foundation for industry growth. Our association is distinguished by its commitment to promoting global best practices and safeguarding the interests of companies through the delivery of ethical SEO services. We have developed and enforce a set of global SEO standards, guidelines, and compliance measures. Additionally, we play a crucial role in keeping the industry updated by providing ongoing education and sharing valuable SEO insights. SEOPSA proudly maintains the largest global directory of certified ethical SEO professionals, serving as a trusted resource for businesses seeking reputable SEO services. We act as a watchdog against unethical SEO practices, ensuring the integrity and professionalism of the industry.
BlueMagnetFounder & CEO | Digital Marketing & SEO Specialist | Research Analyst
Sep. 2007South AfricaAs CEO of BlueMagnet, I lead a comprehensive digital marketing consultancy specialising in search engine optimisation (SEO) services. Our end-to-end solutions encompass strategic planning, website design, PPC advertising, social media marketing, and analytics, enabling businesses to achieve online success. Leveraging our expertise and proven methodologies, we drive audience engagement, brand visibility, lead generation, and measurable results. With a focus on SEO, we optimise websites, enhance visibility, attract organic traffic, and tailor effective strategies to meet each client's unique needs. Committed to excellence and industry trends, we are trusted partners for businesses navigating the digital landscape. In my role, I provide digital business advisory services to enterprise-level clients in the Hospitality, Travel, Financial, Technology, Property and Engineering sectors. Specialising in Online Market and Feasibility Research, Search Marketing, Website Optimisation, and Conversion Strategies, I drive digital transformation and empower organisations to deliver exceptional customer experiences. My strategic analysis facilitates stakeholder alignment, reinvents business models, and enhances customer touchpoints for better outcomes. By defining key metrics and conducting extensive research, I optimise digital touchpoints, improving customer impact. Through stakeholder alignment sessions, I refine unique value propositions, identify target markets, and redefine marketing strategies with a focus on digital enhancement. Holding certifications as a Digital Marketing Professional/Trainer, Google Certified, and Certified SEO & Usability Analyst, I ensure industry-leading expertise and results.
Jobs.co.zaCEO | Online Platform Business Strategist | Recruitment Solutions Expert
Aug. 2007 - Aug. 2011JohannesburgAs the CEO of Jobs.co.za, a leading online job portal and provider of Recruitment Management Solutions, I successfully guided the company in delivering innovative solutions to recruitment agencies, corporations, publishers, niche job boards, and professional institutions. In this role, I led the development of the platform's business technologies, ensuring seamless functionality and an exceptional user experience. I spearheaded the identification of new market opportunities, driving the business model and market strategy to expand our reach and enhance our competitive position. I collaborated closely with stakeholders to understand their unique recruitment needs, delivering tailored solutions that optimized their hiring processes and improved overall efficiency. By staying abreast of market trends and conducting competitor analysis, I ensured that Jobs.co.za remained at the forefront of the industry, providing cutting-edge services to our clients. Additionally, I fostered strategic partnerships with key industry players, cultivating strong relationships and facilitating collaborative initiatives. Through continuous evaluation and optimisation of the platform's performance, I leveraged data and insights to enhance user engagement and satisfaction. As a visionary leader and business strategist, I successfully positioned Jobs.co.za as a trusted name in the online job portal and recruitment management solutions sector, driving its growth and success.
bidorbuy.co.zaMarketing & Business Manager // e-Commerce Platform Business
Aug. 2006 - Aug. 2007Johannesburgbidorbuy is a South Africa's online marketplace and auction site that follows the eBay platform business model where users, buyers and sellers, transact with each other online. As the Business Manager at bidorbuy, I held a diverse portfolio encompassing strategy and management across various critical areas of the business. From operations and people management to business growth development, product and category development, fraud prevention, customer service/CRM, marketing (traditional and digital), content development, user experience (UX) optimization, search engine optimization (SEO), paid media campaign management, and analytics and reporting, I played a vital role in driving the success of South Africa's premier online marketplace and auction site.
CareerJunctionBusiness Manager // Digital Recruitment Platform
Nov. 2004 - Jul. 2007JohannesburgCareerJunction is South Africa's leading Online Recruitment site established in 1997, providing job seekers and recruiters with world class, locally developed cloud-based recruitment solutions. As the Business Manager overseeing the Recruitment Agency Services division, I assumed responsibility for managing various critical areas of the business unit. This included operations, recruitment, and people management, sales and business development, product development, customer service/CRM, marketing (traditional and digital), partner management, user experience (UX) optimisation, search engine optimisation (SEO), paid media campaign management, and analytics and reporting. Through strategic leadership and effective management, I successfully contributed to the growth and success of the division within the organisation.
CareerJunctionMarketing Manager
Apr. 2002 - Oct. 2004As the Marketing Manager, I played a pivotal role in developing, managing, and refining the comprehensive Marketing Strategy, Resources, and Budget to align with the organisation's business objectives. My responsibilities spanned a wide range of areas, including traditional marketing campaigns, event management, customer loyalty programs, digital marketing (SEO, PPC, and social media), content development, public relations, creative concepts, and data analysis. I oversaw the formulation and implementation of the Marketing Strategy, ensuring its alignment with company goals and target market. This involved managing traditional marketing initiatives such as TV, radio, and outdoor campaigns, strategic event planning and execution, and driving online presence through SEO, PPC, and social media campaigns. Additionally, I was responsible for content development, public relations activities, creative concepts, and data analysis to measure and optimize marketing efforts, contributing to enhanced brand awareness and business growth.
Jobs.co.zaGeneral Manager // Digital Business Solutions
Apr. 2001 - Mar. 2002JohannesburgJobNavigator (was a Systems Publisher company) was South Africa's first Online Job Board introduced into the South African marketplace in 1997. During my tenure, I experienced significant growth within the company, starting as a Sales & Business Development professional and swiftly progressing to the role of Marketing Manager. As the Marketing Manager, I spearheaded all traditional and online marketing initiatives, diligently researching market needs and providing valuable insights to the product development team. Recognising my potential, I was subsequently promoted to the position of General Manager, assuming full responsibility for operational management, marketing strategies, and product development, solidifying my multifaceted expertise in driving business success.
Jobs.co.zaMarketing Manager
Jul. 2000 - Mar. 2001Johannesburg Area, South AfricaAs the Marketing Manager at Jobs.co.sa, my primary objective was to drive the growth of the candidate database and expand the annuity client base, including recruitment agencies and corporate recruitment clients. Drawing on my extensive knowledge of the recruitment industry, I crafted and executed comprehensive marketing strategies to increase brand visibility, attract top talent, and foster user engagement. Through a strategic blend of traditional and digital channels, I implemented targeted campaigns, curated compelling content, and utilised data analysis to continually optimise marketing performance. By closely monitoring industry trends and collaborating with cross-functional teams, I played a pivotal role in propelling the success and expansion of Jobs.co.sa as a leading online job portal and sought-after recruitment solution provider.
Jobs.co.zaBusiness Development Executive // Online Recruitment Solutions
Jan. 2000 - Jun. 2000Johannesburg Area, South AfricaAs the Business Development Executive for Online Recruitment Solutions at Jobs.co.sa, I embarked on my first foray into the digital landscape. Leveraging my extensive recruitment experience, I was appointed to drive sales and promote online recruitment solutions to a wide range of recruitment agencies. It was during this role that I discovered my passion for online platforms and digital technologies, igniting the beginning of my successful career in the digital realm. By effectively showcasing the benefits and value of our online recruitment solutions, I fostered strong relationships with clients, achieved impressive sales targets, and contributed to the growth and success of Jobs.co.sa as a leading player in the digital recruitment industry.
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