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Work Background
Chief Executive Officer
PositivePsychology.comChief Executive Officer
Jan. 2021Amsterdam, North Holland, Netherlands🔹 Building a world-class ecosystem of science-based mental health resources 🔹 Led the company to a successful private equity acquisition in 2023 🔹 Reaching 20M+ mental health professionals worldwide anuualy
Operational Manager
PositivePsychology.comOperational Manager
Mar. 2020 - Dec. 2020Amsterdam, North Holland, Netherlands🔹 Curated and created professional development resources for mental health practitioners 🔹 Promoted to CEO after 9 months in role
Marketing Manager - Europe, Middle East and Africa
UberMarketing Manager - Europe, Middle East and Africa
Sep. 2016 - Jan. 2020Amsterdam Area, NetherlandsLeading integrated brand campaigns across EMEA (25+ markets) for Uber and Uber Eats.
Brand Communications Specialist, EMEA Marketing
Sonos, Inc.Brand Communications Specialist, EMEA Marketing
Aug. 2014 - Aug. 2016Hilversum, The NetherlandsDreamy gig filling homes with music where I led the development and execution of high profile branding campaigns & partnerships across all paid channels in 7 EMEA markets.
Communications Planning Manager
OMD UKCommunications Planning Manager
Sep. 2012 - Aug. 2014London, United KingdomMedia planning 101 on McDonald's. Comms strategy, data-driven planning, watertight media activation and a fair few Happy Meals.
Media Strategy Planner
InitiativeMedia Strategy Planner
Jun. 2010 - Sep. 2012London, United KingdomA two-month digital internship turned into a two-year learning experience. (Positions held: Digital Intern, Account Assistant, Media Planner). Main POC and strategist for Sonos and Burger King and worked on new business pitches. In April 2012, I was shortlisted for Cannes Young Media Lions.
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