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Work Background
AXILConsulting- Live Events / social media / product alignment
Oct. 2024 - Jun. 2025United States, Salt Lake CityCreation of SOP for live events, management of all events planning. Creation of incentivized staffing program based on base pay and commissions. Booth design and collaboration with Affiliates. Product selection for selling goods and demo kits. Budgeting and new business development.
On site support and management as needed.
Organic social media manger.
BFGProduct Field Marketing Manager
Jul. 2024 - Sep. 2024United StatesThe PFMM will drive GTM strategies to improve validation of product, consumer product use experience, competitive market analysis, brand awareness, product adoption with professionals, dealers, distributors and B2C. Champions:
•Development of product and sales enablement training and channel marketing sales and merchandise materials
• Establishment and management of a robust channel and partner marketing program
• Supports stocking dealing programs and coordinates incentivized programs for dealers
• Identify, develop, and manage new business opportunities through strategic partnerships
• Marketing Strategy: Development and implementation of channel-specific marketing programs aligned with overall business objectives.
• Develop and deliver product education, sales training materials and sales programs
• Analysis of competitive products and presentation of potential new products or product improvements
BFGMarketing and Events Manager
Apr. 2023 - Jul. 2024United StatesLeadership of Marketing team in lieu of Director absence, while conducting Marketing and Events Manager role simultaneously.
Marketing Manager: Championed strategic marketing plans, product alignment, and business relationships, boosting sales and achieving product marketing goals.
Managed and mentored a marketing team across multimedia, creative, and subject matter expertise.
Launched successful product campaigns, executed market research, and conducted competitive analysis.
Events:
Managed 52 trade shows, delivered product demos, and secured venues for dynamic content creation showcasing applications.
Owned the design, product selections and alignments in booth layout, graphics, A/V media, PR opportunities in the booth, staff management, and budget management.
Led all communications for staffing, partners and SME-C’s on site.
Developed and delivered product training programs, creating brand advocates internally and externally.
Created sales and merchandising materials, empowering field teams for success.
Planned and executed engaging content shoots (photos & videos) for marketing materials.
Partnered with product managers for content strategies and brand storytelling (blogs, case studies, videos).
Led go-to-market strategies, collaborating on launch plans and identifying target markets.
Developed social media strategies, managing calendars, content, and analytics across platforms.
Increased product adoption and revenue for assigned product lines.
Grew dealer program participation and sales through partner channels.
Achieved positive ROI for marketing initiatives, demos, and industry partnerships.
Loyal 9 MFG., LLCDirector of Marketing
Oct. 2022 - Mar. 2023Management of Pro Staff and affiliate programs.
Media and Marketing strategies.
Management of marketing team- Creatives / Freelancers, Marketing Coordinators, and Events & Trade Show Coordinators.
Creation of Budget
Communications within the Directors and Ownership
Travel to On-Site events and demos
Continued market education and competitive analysis G2M planning
Alignment with Sales and Production departments
Procurement of specialty partners and collaborations
TXAT / Aguila Ammunition USA / 1961Marketing Manager
Apr. 2022 - Sep. 2022Texas, United States
SafarilandOmni-Channel Marketing Manager
Dec. 2021 - May. 2022RemoteSocial media management: Focus on organic/ native content generation, growth and reach. Creation of media copy and respective tagging of partners, manufacturers, events, shows, people of interest, etc. Maintenance of consistent look, tone, feel; on presentation of pages/platforms. Align purposeful and practical content to each platform based on audience usage. Track trends and reporting on engagements.
Use of Social Insider, Falcon.IO, Sprinklr, Sprout, and Manual tracking. Manage and revise the affiliate programs of CADRE, CORE and Bianchi People of Interest.
Talent scouting of TANGO program (Freelance photo/video partners, by project need) and manage the relationships.
Communications liaison from the CADRE, CORE and affiliates of industry to internal business unit leaders. Owns management of CADRE and CORE involvement in innovation product development.
Owns exclusive product programs and relations with partners, sourcing new market trends, and collaboration opportunities.
On-site management and participation of trade shows, community events and range days.
SafarilandDigital Social Media Manager
Sep. 2020 - Dec. 2021Creator of the CADRE and CORE programs.
Lead Manager of CADRE program from concept to present
Lead Manager of CORE program from concept to 04/2022
Management of social media platforms, relationships and co-branding opportunities/ promotions
Maintain social media postings, analytics and partnerships in paid and earned advertising
Management of relationships held in all programs
Product placement and alignment with CADRE and CORE, and industry partners
Campaign management
Promotional items dedicated to CADRE and CORE members
Advokit, LLCFounder, CEO
Aug. 2020Omni-channel strategic marketing consulting services.
Trade show and live event management; design, on-site, marketing alignments, staffing, etc.
Social media and content management
Sub contracting management and sourcing New business development Product development and alignment
Affiliate management and custom programming Content media shoots and talent sourcing, creative partners and venues. Copywriting and PR
FN America, LLCTerritory Sales Manager
Dec. 2019 - Dec. 2020Vancouver, Washington, United States-Territory sales and account management.
Alaska, Washington, Oregon, Idaho, Montana, Wyoming, N. California & Reno, Nevada
-Salesforce, Power BI reporting, Handshake
FilsonRetail Sales Merchandiser
Nov. 2019 - Jan. 2020Portland, Oregon Area
ZEV TechnologiesDealer Relationships Manager- contract
Jun. 2019 - Sep. 2019Centralia, WA-Developed in store retail programs, "ZEV Select"
-Managed trade show and event coordination
-Partnered closely with sales team and marketing teams
-Developed in store P.O.P. materials
*Position eliminated due to restructure of the sales team and department
SIG SAUER, Inc.Product Manager- Electro Optics
Apr. 2018 - May. 2019Wilsonville, Oregon-Product Line Manger
Spotting scopes, binoculars and scope rings & mounting systems
-PRD's, KPI's Concept development to production articles
-Agile, Oracle and Magento
-international partner management
SIG SAUER, Inc.Events Coordinator
Nov. 2017 - Apr. 2018Newington, NH
SIG SAUER, Inc.Social Media Coordinator
Apr. 2017 - Nov. 2017Newington, NH
SIG SAUER, Inc.Associate Regional Visual Merchandiser
Jun. 2016 - Apr. 2017Clearfield, Pennsylvania Area
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