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Work Background
Petersfield Shakespeare FestivalChairperson of the Board
Mar. 2025
ORB InternationalCampaigns and Impact Director
Nov. 2023London• Directing a team of 50 (6 direct reports) to provide research-driven strategic, relevant and timely recommendations for a StratComms project worth $30 million. This contract is the largest within our portfolio and is focussed across three different regions: Africa, Europe and the Middle East.
• Key point of contact for clients including US DoD, UK MOD, NATO HQ, as well as large scale corporate and charitable clients – this has facilitated my increasingly sizeable network within the Information Operations (InfoOps) and StratComms space. • Responsible for the team developing monthly and quarterly policy refinement goals for large-scale communications campaigns developed for military and government clients. • Business Development Lead for the UK business, driving new lines of effort, to diversify our client portfolio (ESG and Charitable sector) underpinning a new network of opportunities to ensure growth, sustainability and diversity for the UK business. • Designing and presenting on briefs and budgets, as well as developing Scopes of Work (SOWs) for ITTs on bids worth over $100M.
• Developing training programmes for junior staff and new policies and procedures for a rapidly growing company. • Developing and running theory-of-change workshops that ultimately build change models and logic frameworks for campaign strategies. Clients include governments and charities. Establishing key metrics for measuring the success
Atlantic Future Forum - AFFStrategic Communications Lead
Apr. 2022 - Sep. 2023New York, United StatesHead of Strategic Communications for The Atlantic Future Forum – New York, September 2022 for Audley. Leading and developing the marketing, press and communications strategy for the cross-governmental £1.5M event. Conducting press-briefings to BBC, SKY News, CNN, etc., drafting media briefs, and leading the social media team on content strategies. Leading cross-government and joint-force briefings on communications strategies for the event.
HM The Queen's Platinum Jubilee Pageant Strategic Communications Consultant
Nov. 2021 - Oct. 2022London, England, United KingdomCommunication’s Deputy Strategic Lead - The Queen’s Platinum Jubilee Pageant – London, June 2022. Responsible for aligning the public engagement team with the social media team to ensure consistent and impactful messaging to a global audience of over 2bn people.
AudleySenior Associate
Oct. 2021 - Nov. 2023London, England, United KingdomStrategic Communications lead, running theory-of-change workshops, building out evaluation frameworks and communications strategies for clients. Briefing senior government and military personnel on strategy, evaluation and TA analysis. Pitching for RFPs and developing business leads within UK, US governments and international organisations (NATO/UN/IISD). Head of Strategic Communications for The Atlantic Future Forum – New York, September 2022. Communication’s project manager for The Queen’s Platinum Jubilee Pageant – London, June 2022. Business Director for the new ‘Environmental Transition’ work stream. Pitching and building out theory-of-change sessions and evaluation frameworks for multiple clients and proposals within the carbon removal and ESG landscape. Developing a portfolio of clients. Managing and communicating with press networks, SEO specialists and subject matter experts, to help clients communicate effectively. Conducting media and public speaker training to senior government officials and C-suite leaders to improve communications and interview techniques within the state-of-the-art TV studio.
Host and project manager for a pan-European banking podcast to deliver against the bank’s broader corporate strategy. Now in its second series with 2,000K + listeners per episode. Strategic lead of a team to develop a strategic campaign and coordinated messaging framework for a new FinTech bank, to cultivate and sustain public relations around their growing brand identity.
M&C SAATCHI WORLD SERVICES LLPAccount Manager
Jan. 2019 - Oct. 2021London, United Kingdomo Project manager for strategic communications programmes and multi-media campaigns via traditional and digital media outlets. o Coordinating strategy, production, and research departments to deliver effects-based messaging to corporate and governmental standards. o Managing and communicating with in-country networks to facilitate and optimize advocacy initiatives. o Developing agile frameworks to deliver rapid communications in times of crisis and emergency situations. o Analysing primary and secondary data to develop strategic frameworks for behavioural change programmes for key donor clients, overseeing the process to planning, performance, and budget allocation.
NATO StratCom COEProject Assistant
Jan. 2019 - Apr. 2019Riga, Latviao Researching, measuring, and analysing political and social factors leading to mis/dis information within the Nordic-Baltic states. o Analysing primary and secondary data to develop policy recommendations for the Nordic-Baltic region which resulted in the adoption of a strategic framework for assessing continuous and developing threats within the East.
M&C SAATCHI WORLD SERVICES LLPAccount Executive
Nov. 2018 - Jan. 2019London, United Kingdomo Regular (daily, weekly, monthly, quarterly) reporting for continued development and optimization of programmes to client requirements. o Working with senior leadership team to develop a Diversity, Equity, and Inclusion strategy to break down socio-economic barriers for entry-level staff.
COFFEY INTERNATIONAL DEVELOPMENT LIMITEDExternal Consultant
Oct. 2018 - Nov. 2018London, United Kingdomo Working in collaboration with Coffey International Development and Department of International Development (DFID) on qualitative analysis for their Multi-Year Humanitarian project conducting qualitative coding for research programmes.
o Producing analytical reports that translate quantitative data into policy outcomes for the Afghanistan consortium projects.
King's Centre of Strategic Communication at King’s College LondonAcademic Consultant
Jul. 2018 - Aug. 2018o Responsible for producing transcriptions of interviews conducted at the Gerda Henkel Forum. o Transcribing and editing Russian, English and German interviews
King's College London - MRG Researcher and Practitioner
Jun. 2018 - Jan. 2019London, United Kingdomo Organising events and research projects working with UK based migrants to collate a portfolio of voices to inform policy change. o Conducting workshops that combine academic research and the arts to facilitate story sharing among participants from different cultural backgrounds. o Aiding strategic planning for long-term projects and group development to secure future funding
King's Centre of Strategic Communication at King’s College LondonKing's Centre of Strategic Communication – Events Co-ordinator
Oct. 2017 - Jul. 2018London, United Kingdomo Event administrator for: a. House of Lords KCSC annual lecture with guest speaker General Stanley McCrystal. b. RUSI and KCL Strategic Communications Working Group c. Gerda Henkel Forum - Russia and the West
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