BD myShopiMarketing & communication director (ai)
Apr. 2015 - Nov. 2015Build the complete B-C approach for the company after the integration of MyShopi in BD. Strategic marketing plans, building the brand key, building the new strategic approach to consumers and business (B-C & B-B) including communication strategy, digital strategy, content strategy, developing 2015-2016 plans. Reporting to the CCO. Coaching a team of 5 people: product manager, digital, communication, design, e-manager.