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Work Background
IHG Hotels & ResortsGlobal Brand & Design
Feb. 2022Atlanta, Georgia, United States
PolimodaPartnership Strategy
Sep. 2021 - Feb. 2022Florence, Italy Metropolitan AreaPolimoda is a globally recognized university for fashion and design education, located in Florence, Italy. Known for its deep integration of creativity and business, the school offers specialized programs in fashion design, art direction, marketing, and luxury brand management. With an emphasis on innovation, industry collaboration, and strategic thinking, Polimoda shapes forward-thinking professionals equipped to lead in global fashion and luxury markets.
AmwayInnovation & Science, Human-Centered Design (HCD) - Researcher
May. 2021 - Aug. 2021Michigan, United States
PolimodaLuxury Business - CRM , Masters Program Professor
Aug. 2020 - Dec. 2021Florence, Italy Metropolitan AreaProgram taught in mentorship of Richemont. Richemont owns several of the world’s leading companies in the field of luxury goods, with particular strengths in jewelry and watches. Their Maisons™ encompass several of the most prestigious names in the luxury industry including Cartier, Van Cleef & Arpels, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, Vacheron Constantin, Montblanc, Dunhill and Chloé. Richemont also owns leading online distributors YOOX Net-a-Porter Group and Watchfinder & Co.
TPA Design StudioFounder, Principal Strategist & Creative Director
Aug. 2019TPA Design is a hybrid studio and consultancy at the intersection of brand strategy, experience design, and cultural theory. I partner with founders, institutions, and legacy-minded creatives to build systems of meaning through brand identity, spatial narrative, creative frameworks, and immersive content. My independent practice keeps me sharp —immersed in cultural research, emerging trends, and the evolving codes of design and storytelling. Every engagement blends research, systems thinking, and emotional clarity to produce output that is beautiful, resonant, & built to last. Recent Engagements & Capabilities Include: • Fractional CMO for emerging luxury and premium brands, offering brand repositioning, campaign direction, and founder advisory • Strategic research and development (R&D) packages for founders seeking deeper brand literacy and market alignment • Cross-disciplinary consulting across brand identity, product launch strategy, and immersive content development
Macy'sOperations & Enablement Strategy (In-Store Experience)
Feb. 2018 - Sep. 2018Greater New York City Area
Macy'sLoyalty & Co-Brand Marketing (Consumer Insights & Strategy, CRM)
Nov. 2015 - Feb. 2018Greater New York City Area• Contributed to driving +$200MM (2016) and +$400MM (2017) incremental sales through personalized, targeted strategies through strategic direction, cultural intelligence, and resonance. Results driven leveraging $5MM budget and P/L impact • Enrolled 68% of co-brand cardholders in 6-8 months following launch of new program IMPLEMENTED STRATEGIES: • Plenti (AMEX) Rewards, 2015 - 2017 • Re-Imagining Macy’s Star Rewards, 2017 • Beauty 2020 Growth Strategy, 2016 • Black Friday, Holiday Strategy, 2015 • Black Friday In July, Public Offer, 2016 • POS Real-Time Rewards, 2015 - 2017 • Premium Customer Strategy, Beauty 2016 • Thanks For Sharing, 2017 • F&B Partnerships, 2015 -2017 • Loyalty System Build (PO), 2017
Macy'sMerchandising Information Operations
Oct. 2012 - Nov. 2015Greater New York City Area
Wells FargoFinancial Services & Strategy
Feb. 2010 - Oct. 2012Greater New York City Area
ViacomMedia Strategy & Brand Communications
May. 2008 - Aug. 2008Greater New York City Area
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