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Work Background
Room MilanoCreative Director & Visual Merchandising Expert
Sep. 1999 - Dec. 2023Milan, Lombardy, ItalyBranding, Retail Design, Visual Merchandising & Window Display Consulting
In charge of leading creative direction setting up the overall product
placement and styling guidelines
Principal consultant with full accountability for customer relationships and design team management
Assessing brand positioning strategies and market needs. Dealing with seasonal trend hunting and inspiration research
Setting up brand identity and overall BTL marketing strategy
Responsible for leading the day-to-day operations within the VM department. Recruiting and providing training to the local staff
Dealing with suppliers for window prop productions/installations while
Launching branding initiatives and supporting the business development promoting partnerships with external partners Some Clients: La Rinascente, Adidas Originals, Prada, Borbonese, Diesel, Oxygen, Valentino, Miss V, Gianfranco Ferrè , Wrangler, Abn Amro, Royal Bank of Scotland, Diesel, Oxygen, Swarovski, Borsalino, Dubai Emepria Mall, La Rinascente, Levis, Dockers, Diesel 55, Miss Lagotte, Borsalino, Antonio Valenti
Marzotto GroupHead of Visual Merchandising
Jan. 1999 - Jun. 1999Valdagno, Veneto, ItalyLUXURY FASHION - BRAND MANUFACTURE In charge of managing the VM department setting the creative direction in
the POS network across Italy, Japan, Korea, Singapore and Taiwan
Leading the retail VM and window display operations
Planning and developing showrooms, sales plans and events
Store & windows set up / seasonal display , VM staff recruiting and development
Brands: Gianfranco Ferrè, Missoni, Marlboro, Hugo Boss & Private Labels.
Main projects: Re branding and installing all Gianfranco Ferrè corners in
malls & department stores Japan, Taiwan and Seoul
GRUPPO FINANZIARIO TESSILE Head of Visual Merchandising Department
Dec. 1996 - Dec. 1998Turin, Piedmont, ItalyLUXURY FASHION - BRAND MANUFACTURE
In charge of setting up VM department operating throughout Italy, Europe & Far East
Providing support during showroom installations and special events
Dealing with the development of product advertising strategies
Providing support during showroom installations and special events
Dealing with the development of product advertising strategies
Supporting design, branding, packaging and retail fixture design
Brands: Giorgio Armani, Calvin Klein, Valentino, Miss V, Ungaro, Cerruti
RinascenteVisual Merchandiser Designer
Nov. 1994 - Nov. 1996Milan, Lombardy, ItalyLUXURY DEPARTMENT STORES – HEAD OFFICES
Responsible for men, youth and mens underwear departments as the
professional responsible for supporting the study and design of the
overall store display criteria, fixture design, graphics and lighting
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