Warner Bros. Entertainment Group of CompaniesSr. Digital Marketing Manager
Oct. 2007 - Oct. 2009Burbank• Directed numerous marketing campaigns, promoting and positioning theatrical and television releases using online media, procurement, mobile devices, theatrical previews, commercial clips, and online poll surveys
• Worked exclusively with Director or Search Marketing to strategize, up sell, and analyze ROI for mgmt offerings
• Managed 30+ PPC campaigns with an average spending unit of $1.3 million in Google Analytics, AdWords, Yahoo Search, SEO, SEM, web site design, e-commerce, and website analysis
• Valuated volume, advertising & promotional budgets resulting in driving efficiency levels
• Development of brand models by creating, implementing, tracking, and optimizing paid search campaigns
• Develop and implement brand strategies and marketing programs to meet business growth and profit objectives
• Drove the justification, requirements specification and implementation of marketing automation, CRM and web social media tools. Implemented integrated closed-loop marketing and sales system (leveraging Ms-CRM) that delivered end-to-end visibility of the sales and marketing process
• Maintained QC and awareness of consumer trends and other consumer product company activities and best practices in online media and DVD trends
• Directed all aspects of R&D, market research and trends, price points, competitive analysis, product design, and trend analysis using Nielsen Online and Nielsen Galaxy.
• Managed processes for all digital creative before it is published including websites, features and banners
• Managed the development and execution of mid level marketing plans, websites and content creation
• Created partnerships between B2B & external agencies including WHV’s International Territories
• Analyzed consumer sales and trends using Google Analytics, resulting in reducing advertising expenses from 14% to 12%