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Work Background
Endpoint ClinicalVice President Global Marketing
Feb. 2025- Lead cross-functional global marketing team, aligning digital, events, brand, and growth marketing to drive integrated go-to-market strategies that elevates company visibility and supported double-digit revenue growth.
- Develop and execute a data-driven digital marketing strategy, leveraging SEO, paid media, ABM, and marketing automation to increase qualified pipeline contribution YoY.
- Build and scale B2B demand generation engine, targeting sponsors and CROs through content, campaigns, and channel optimization, accelerating lead-to-opportunity conversion rates.
- Establish a formal Competitive Intelligence function, delivering actionable insights that shape product positioning, sales enablement, and strategic differentiation in the rapidly evolving e-Clinical landscape.
- Transform brand mindshare into measurable market share, spearheading thought leadership and strategic partnerships that position the company as a top-tier IRT/RTSM provider in key industry rankings and buyer evaluations.
SAI MedPartners LLCVice President of Global Marketing
Mar. 2024 - Dec. 2024Head of Marketing for SAI Med Partners, IDEA Pharma, Fulcrum Research & Pharma Force. In charge of Creative/Brand Services, Digital Marketing, Analytics/CRM, Events/Webinars, Inside Sales & Business Development. Responsible for global marketing, external communications, and growth programs. This included branding, solutions marketing, performance marketing, account-based marketing, thought leadership, media/PR, digital marketing, events, analyst and influencer relations, inside sales and creative services.
• My primary mission is to facilitate growth by improving SAI’s digital leadership, increase brand
recognition as a category leader and accelerate revenue generation across our solutions and services
portfolio.
• Facilitate marketing to work cross-functionally by partnering with Medical Affairs, Market Access, Market Research, Regulatory Affairs, Commercial, HCP, and Patient.
•Part of the Senior Leadership Team, leading marketing across the business to drive business results through ABM methods
Dymes ConsultingFounder & Chief Executive Officer
Sep. 2023San Diego, California, United StatesFounder and CEO of Dymes Consulting, a digital marketing consulting company with over 23 years of experience. We take a data-driven, hyper-personalized approach, driving deep into your specific business goals and target audience to craft strategies that truly move the needle. We don't just chase market trends; we build sustainable growth by focusing on measurable ROI and transparent communication every step of the way. We're not just consultants - we're your strategic partners in digital success. We provide:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising (Google Ads, Amazon Ads, Social Media Ads)
- Social Media Marketing & Management
- AI Search Queries and Optimization Strategy
- e-Mail Marketing & Automation
- Conversion Rate Optimization & Website Analysis
- Brand & Creative (Logos, Style Guide, Informational Design)
- Content Creation and Calendar Optimization
IQVIASr Marketing Director - Enterprise Demand Center
Feb. 2021 - Mar. 2024• Owned the Go to Market Launch, Campaign Mgmt, Digital Transformation Strategy & Analytics for IQVIA's Commercial Solutions and Technologies Divisions
• Oversaw the development of detailed marketing metrics to drive ROI and key business decisions across multiple Divisions
• Established CoE for demand center around KPI's/Metrics, social strategy, process flow, analytics, paid search, targeting/segmentation use cases, ABM strategy and spend, branding of product suites, commercial enablement assets, MarTech stack, and event/webinar messaging for B2B customer accounts
• Developed and executed messaging and omni-channel approach for COVID-19 IQVIA communications across Clinical Trials
Thermo Fisher ScientificMarketing Director
Dec. 2018 - Feb. 2021Greater San Diego AreaIn charge of leading a digital marketing team along with creating the strategy, development, and optimization of digital channels as part of the integrated marketing strategy for the Biosciences (BID) Division ($6B revenue) unit at Thermo Fisher Scientific, a $32 billion global company.
• Responsible for all aspects of market strategy and execution including web site development, SEO/SEM optimization, Display VT & RT(Audience Segmentation & Targeting), Online Merchandising, Promotions, CRM integration feeding into commercial teams, Account-Based Marketing Techniques, Data Analytics & Intelligence, & Go To Market Strategy.
• Work across multiple business units, divisions, and global regions to develop and launch successful integrated marketing campaigns and promotions of over 10,000 SKU's throughout all touch points in the customer life-cycle.
• Increased both ATC run rate and MQL's by 250% YOY in 2019 and 2020, resulting in net sales increase of $310M for the division in 2 years.
• Drove Omni-channel marketing strategy for Instruments (Imaging & Analysis), reagents, and antibodies. This includes budget, road-map, development, and optimization.
San Diego State UniversityAdjunct Professor of Digital Marketing
Aug. 2018Greater San Diego Area
The Prince of Fitness (Mindfulness & Meditation through action) Head Of Marketing
Jan. 2018 - Dec. 2018Greater San Diego Area- Development and implementation of the Brand strategy.
- Developing the marketing strategy for all Mind, Body, Spirt, and Youth Segments.
- Implementation of all Marketing strategy - campaigns, events, digital marketing.
- Creation of corporate website, brochures, programs, blogs, and social channels.
- Working with Universities, Professional Sports Teams, Corporations and Educational Programs to implement mindfulness and meditation practices.
- Creation and implementation of all programs including the Ultimate Athlete Retreat, 21 Day Fitness Challenge, Corporate Mindfulness Strategy, Event Hosting, Guided Meditation, Mentorship Programs, and Inspirational Talks
- Manage social media presence and direct programs to improve social media reputation and recognition.
- Developing and delivering marketing and communications strategies for the organization.
- Define and run analysis of competitive environment and consumer trends
Human Longevity, Inc.Head of Digital Marketing
Nov. 2016 - May. 2017La Jolla, CA- Reporting into Head of Global Marketing -
- Responsibilities include:
- Develop digital and engagement strategy including social and SEO/SEM strategy
- Execute plan to design and optimize digital customer experience to deepen customer engagement and drive acquisition.
- Define personas, use cases, flows to define the features and functionality of the websites, as well as analytics plan.
- Hands-on execution of global digital campaigns
- Remain up to date in digital marketing trends and competitive digital strategies
- Management of external agency relationships and service providers
- Drive effective digital and mobile marketing and social media campaigns in an integrated marketing approach
- Develop and maintain the websites including: education and product launch objectives
- Establish and lead cross-functional project teams
- Lead successful implementation of the digital infrastructure initiatives
- Lead projects around customer-facing elements of web content
- Creation of marketing training programs/materials
- Ensure global standards, guidelines and best practices for digital marketing
- Partner effectively with key stakeholder groups
CognizantDirector of Marketing - Life Sciences Division
Apr. 2013 - Nov. 2016Greater Los Angeles, California, United StatesClients include: Thermo Fisher, Gilead, Genentech, Abbott Vascular, Acadia, Amgen, HealthNet, Baxter
- Responsible for owning all West Coast Life Science Clients for digital engagement including mobile, social, e-mail, banners, SEO/SEM, display, and product launch. - Drive "Big Ideas" and innovation across existing clients as well as penetrating new markets
- Develop new business proposals & work with client engagement, strategy and creative teams to insure loyalty, growth, execution and solution
- Act as an internal and external thought leader on emerging technology and multi-channel trends
- Be the team leader of interactive marketing best practices and life sciences marketing strategy See less
CognizantDirector of Digital Marketing
Aug. 2010 - Apr. 2013Wilmington, Delaware, United Statesline Brands Division
Developed positioning and brand messaging to launch AstraZeneca's 7 top products
As the Agency of Records for AstraZeneca, piloted teams to create marketing campaigns, promoting AstraZeneca's in-line drugs in the form of flash media, print media, television distribution, mobile-to-mobile, social media networks, and magazine content
Used SharePoint and Nintex technology in order to house and strategize in-line drug figures, resulting in driving effectiveness levels up 11% in one life cycle Leveraged AstraZeneca's brand image to create the "Earn Your Stripes" marketing campaign resulting in a customer loyalty rating of 85%
Strategized consumer trends, demographics and segmentation for 7 in-line brand drugs including Crestor and Nexium
Managed the development and creation of product websites, content creation, and banner designs for Nexium and Crestor using Web Analytics such as Google, Nielsen, and SAP
Analyzed consumer sales trends to figure out product, placement, and pricing of AD/AM drug lines
Warner Bros. Entertainment Group of CompaniesSr. Digital Marketing Manager
Oct. 2007 - Oct. 2009Burbank• Directed numerous marketing campaigns, promoting and positioning theatrical and television releases using online media, procurement, mobile devices, theatrical previews, commercial clips, and online poll surveys
• Worked exclusively with Director or Search Marketing to strategize, up sell, and analyze ROI for mgmt offerings
• Managed 30+ PPC campaigns with an average spending unit of $1.3 million in Google Analytics, AdWords, Yahoo Search, SEO, SEM, web site design, e-commerce, and website analysis
• Valuated volume, advertising & promotional budgets resulting in driving efficiency levels
• Development of brand models by creating, implementing, tracking, and optimizing paid search campaigns
• Develop and implement brand strategies and marketing programs to meet business growth and profit objectives
• Drove the justification, requirements specification and implementation of marketing automation, CRM and web social media tools. Implemented integrated closed-loop marketing and sales system (leveraging Ms-CRM) that delivered end-to-end visibility of the sales and marketing process
• Maintained QC and awareness of consumer trends and other consumer product company activities and best practices in online media and DVD trends
• Directed all aspects of R&D, market research and trends, price points, competitive analysis, product design, and trend analysis using Nielsen Online and Nielsen Galaxy.
• Managed processes for all digital creative before it is published including websites, features and banners
• Managed the development and execution of mid level marketing plans, websites and content creation
• Created partnerships between B2B & external agencies including WHV’s International Territories
• Analyzed consumer sales and trends using Google Analytics, resulting in reducing advertising expenses from 14% to 12%
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