Sarah O’Brien

CRM Email Manager @Delaware North

Campaign ManagementDigital MarketingCRM PlatformsConsumer segmentationFitness CoachMarketingIT📝 Influencer or BloggerConsultingEducation🏐 SportsAthlete ManagerEmail Marketing ManagerSystem AnalystSoft Skills TrainerBusiness AnalystCopywritingInfluencerContent WriterMarketing DirectorProofreaderEditorCRM managerModelCoachAthlete

I have nearly 7 years of experience directly working in marketing automation, with a focus on CRM and email deployment automation. I have been in both systems analyst roles and management roles, and have expertise in Salesforce Marketing Cloud, Adobe Campaign, as well as content rendering tools like Stensul and Moveable Ink. I am also an athlete, Crossfit coach and content creator with expertise in weightlifting and video production. I am eager to support projects that’s align with either my business or fitness industry expertise in a part-time capacity.

Feedback from Sarah’s ex-colleagues

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Work Background

CRM Email Manager

Delaware NorthCRM Email Manager

Director, Marketing Automation Manager

Morgan StanleyDirector, Marketing Automation Manager

Oct. 2024 - Feb. 2025Boston, Massachusetts, United StatesManaging email campaign deployments through Adobe Campaign and Salesforce Marketing Cloud for the Digital Experience and Insights team.

Senior Associate, Marketing Automation Manager

Morgan StanleySenior Associate, Marketing Automation Manager

Nov. 2021 - Oct. 2024Boston, Massachusetts, United StatesSenior Associate in the Digital Marketing department. Manages email marketing automation using Adobe Campaign and Salesforce Marketing Cloud.

CRM & Performance Marketing Analyst

National Football League (NFL)CRM & Performance Marketing Analyst

Nov. 2020 - Oct. 2021New York, New York, United StatesSupports CRM & Performance Marketing team

Business Systems Analyst 2

EpsilonBusiness Systems Analyst 2

Mar. 2020 - Dec. 2021Boston, Massachusetts, United StatesSupports Tech Digital Experience team on the National Football League as analyst on NFL CRM & Performance Marketing team.

Business Systems Analyst 1

EpsilonBusiness Systems Analyst 1

Jan. 2019 - Mar. 2020Greater Boston AreaSupports Tech Digital Experience team on Darden Restaurants.

Business Development Intern

Sequential Brands GroupBusiness Development Intern

Jun. 2018 - Jul. 2018Greater New York City AreaSupported Fashion Team on following Brands: Joe's Jeans, Ellen Tracy, Heelys, Jessica Simpson, WilliamRast and Caribbean Joe.

Student Assistant, Student Life Human Resources

The Ohio State UniversityStudent Assistant, Student Life Human Resources

Mar. 2018 - Dec. 2018Columbus, Ohio Area

Administrative Assistant, Student Life Dining Services

The Ohio State UniversityAdministrative Assistant, Student Life Dining Services

Aug. 2017 - Dec. 2018Columbus, Ohio Area

Camp Counselor

Summer's Best Two WeeksCamp Counselor

May. 2016 - Aug. 2017Boswell, PennsylvaniaWilderness Trip Leader, Sports Coach and Counselor

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