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Work Background
Brave Heart ConsultancySócio proprietário
Nov. 2024Asking the best questions. Inspiring to transform. Using systemic vision developed over more than 25 years of career, identifying problems, mapping solutions, and promoting change management with a focus on results.
• Directed the end-to-end product validation for a Fintech and an EdTech startup, translating market requirements into an AI applied approach pitch that prepared them for the capital-raising process.
• Architected a new project prioritization roadmap based on a value-and-feasibility model, which shifted development focus from low-impact tasks to critical, high-value business goals.
• Orchestrated a comprehensive operational and technological maturity diagnosis, identifying strategic gaps to deliver a board-adopted action plan that guided tactical investments and product design.
TIM BrasilProduct Specialist
Sep. 2022 - May. 2024Championed an agile and digital-first culture to move beyond traditional sales, enabling the creation of flexible consumption-based business models that were critical in repositioning the company as the industry's most innovative IoT partner.
• Architected and launched a commercial offer to an end-to-end operational intelligence platform for the manufacturing, logistics, and agribusiness sectors that integrated disparate data sources to deliver real-time situational reports, automated alerts, and process controls, driving significant gains in operational efficiency and business performance.
• Architected a full-funnel go-to-market strategy, from product experimentation to pricing, that secured an initial sales pipeline of over 30 companies forecasted to exceed first-year revenue targets by more than 30%.
• Designed a dynamic partnership strategy that curated partner recommendations based on specific client requirements, transforming the partner network from a static list into a high-value, strategic ecosystem that drove deeper client engagement.
AtentoHead of Product Management
May. 2021 - Sep. 2021Championed a cultural shift from traditional project management to a product-led model based on Agile principles, which increased team autonomy and boosted deployment results.
• Drove a 5% revenue increase for a debt collection client by re-engineering their collections strategy through the implementation of a new digital channel, performance metrics, and an agile framework.
• Transformed the product development lab into a customer-centric engine by implementing a client-focused Agile framework and new metrics, directly resulting in higher user satisfaction scores and improved product-market fit.
EntrepeneurPartner
Oct. 2019 - Sep. 2020Spearheading the introduction of cutting-edge technology partners to the Brazilian market, with a strategic focus on digital identity protection and applied AI to solve critical business challenges.
• Successfully penetrated the Brazilian telecom market by securing high-level meetings with all major operators, leading with a unique value proposition that combined new revenue streams with industry-leading technology to safeguard young users from online predators.
• Pioneered the introduction of a sophisticated AI fraud detection platform to the Brazilian market, successfully engaging a primary healthcare provider to address financial losses from medical reimbursement fraud.
Vivo (Telefônica Brasil)Senior Product & Marketing Leader (8 people)
Oct. 2011 - Mar. 2019Solidified the brand’s market position as a leader in innovation and operational security by curating a best-in-class product portfolio, a success enabled by two core strategies: an industry partnership ecosystem to accelerate innovation and a business-driven QA process to guarantee quality.
• Orchestrated an end-to-end digital transformation initiative, bringing to the Brazilian market two of the most significant objects of desire of the time, integrating business planning, digital identity, and agile project management to deliver over R$10 million in financial impact.
• Commanded a crisis response task force to resolve a critical digital incident, successfully preventing over R$2 million in potential financial and brand damage to the company, its partners, and customers.
• Led the technological overhaul of a key product, driving a 30% increase in market demand across both B2B and B2C segments.
• Engineered and negotiated a strategic contract with a major corporation, leveraging a strategic partnership with headquarters to secure a 70% reduction in digital platform costs.
VIVOTeam Manager
Aug. 2006 - Sep. 2011B2C · B2B · Digital Transformation · Technical Program Management · Software Risk Analisys
• Mobile application preload partnership (best result between Group Product areas), and Smartphone lite product reference design (30% cost reduction / Global Team project).
• Led an Engineering / Computer Science Product Development team that oversaw various subjects such as market evaluation, technology strategy, project development, professional services, RFPs, PRDs, contract negotiation, user experience, cost evaluation, technical presentations to senior leadership, software development risk analysis, and sales team training.
• Led SIM card technology, ensuring secure identity management.
• Implemented Digital Rights Management (DRM) in products.
• Evolved from Consulting Manager(2006) to Senior Manager Leader(2012), driving impactful outcomes to company bets and collaborating with partner teams across the organization and product areas (PAs).
Universidade Federal FluminenseInvited MBA and Postgraduate Professor
Jul. 2006 - Jun. 2011Niterói, Rio de JaneiroLevar conhecimento aos alunos.
Educação
• Proferiu palestras sobre dispositivos móveis e tecnologia móvel 3G, compartilhando conhecimentos e insights.
VIVONew Services and Technologies Consultor
Aug. 2003 - Aug. 2006Rio de Janeiro Area, BrazilStrategic representation in international technology forums (mobile access, services, and usability); negotiation of technological demands; design and implementation of new services on cell phones and IoT devices.
VIVOSolutions Team Manager
Aug. 2002 - Jul. 2003Rio de Janeiro Area, BrazilB2B · Mobile technology · Applied engineering · Technical Leadership
• Increase service retention with customized technology solutions for corporate markets, regional leadership, including four states of Brazil, mobile device inventory management, and a client-oriented approach.
Telefonica MobileSolutions Development Specialist
Jan. 2002 - Jun. 2002MadridInternational experience in Spain.
Project and deployment of prepaid networks in Guatemala and El Salvador.
Telefonica MobileTelecommunications Specialist
Feb. 2000 - Dec. 2001Rio de JaneiroDeployment of mobile data and SMS services; implementation of HLRs and SMSC Platforms; IS-41 network routing configuration. (antiga: Telefonica Celular)
Telefonica MobileApprenticeship
May. 1999 - Jan. 2000Rio de Janeiro, BrasilTelecommunications Engineering internship in the area of cellular network deployment. (former: Telefonica Celular)
Deutsche TelekomApprenticeship
Aug. 1998 - Feb. 1999Darmstadt, GermanyInternationational experience in Germany.
Laserchip-fibre adjustment.
Measurement of semiconductor laser characteristics: V-I, P-I, differential quantum efficiency, Ith(T), far-field, sidemode suppression ratio, detector sensitivity.
Measurement of relative intensity noise (RIN) of DFB-lasers; influence of optical isolation.
Spectrum analysis.
Fitting of theoretical models to measured laser characteristics.
Investigation of an Add-Drop configuration consisting of laser sources and circulator-fiber gratings; influence on temperature, power.
Bit-error rate measurements (2.5 Gb/s).
DAAD German Academic Exchange ServiceScholarship
Jan. 1998 - Feb. 1999Darmstadt Area, GermanyAcademic improvement through exchange abroad.
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