Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Maverick & Co ConsultingFounder
May. 2025GlobalDriving Predictable Growth for B2B SaaS Companies I specialise in building and scaling modern revenue engines—from first principles to repeatable, high-impact execution. Whether you’re an early-stage startup finding product-market fit or a scaling SaaS company under pressure to hit pipeline and revenue targets, I help you build demand systems that convert. 🔹 Strategic Focus: Defining and validating Ideal Customer Profiles (ICP)
Crafting differentiated positioning and go-to-market messaging
Building full-funnel GTM strategies that align marketing, sales, and product 🔹 Executional Depth: Architecting demand generation and capture motions across paid, organic, ABM, and partner channels
Scaling inbound and outbound programs
Running high-velocity experimentation across channels and offers
Creating feedback loops between GTM and product to accelerate traction
I’ve led growth across multiple high-growth SaaS companies—owning pipeline, CAC/LTV, and team development. I'm deeply data-driven, relentlessly customer-focused, and always aligned to revenue. Currently available for fractional leadership, strategic consulting, and advisory work.
Let’s talk if you’re looking to turn growth from a hope into a system.
Payhawk — Business spend, reinvented.VP Global Demand Generation
Feb. 2024 - May. 2025London, England, United KingdomPart of the Payhawk 'Unicorn Club' - top 9 employees highlighted annually for exceeding all expectations, going above and beyond and embodying the Payhawk culture.
Payhawk — Business spend, reinvented.Marketing Director UK/I & US
Oct. 2022 - Feb. 2024London, England, United KingdomLeading all regional marketing programs and investments across both the UK/I & US. Driven a 220% YoY increase in Marketing Generated Pipeline, and accounting for 52% of total marketing pipeline. Lead the global shift from Lead Generation Strategy > Demand Generation & Intent Capture Strategy (+110% Closed Won from Marketing sources, lead conversion to CW from all sources +8%)
Lead shift in inbound strategy from SMB focus to Mid Market & Enterprise.
Managed onboarding and initial campaign set up for Demandbase & wider ABM strategy
Managed global customer marketing function including leading first ever marketing campaigns for upsell account growth.
Managed global social media marketing function including launch of employee and customer advocacy campaigns.
ConexiomDirector, Marketing & Demand Generation, Global
Aug. 2021 - Oct. 2022London, England, United KingdomConexiom’s world-leading cloud-based platform is purpose-built for automating document processing in the order-to-cash and procure-to-pay processes. Conexiom extracts, transforms, and delivers data from complex documents, like purchase orders and invoices, into customers’ ERP systems with 100% accuracy – no human supervision needed. With over 500 global customers, companies such as Graybar, ExxonMobil, and Honeywell, trust Conexiom to create resilient operations that scale, drive growth, reduce costs, and build frictionless relationships with their customers. To find out more visit www.conexiom.com. Key responsibilities: Pipeline Generation: Involves building a comprehensive pipeline generation strategy and executing integrated campaigns across key regions, such as DACH and Benelux. Required effective budget management and continual tracking of LTV:CAC, among other key metrics. Event Marketing: Lead global event marketing strategy and execution, including pre, during and post activity and lead follow up. Event participation included full breadth of tradeshows, conferences, executive roundtables, webinars, virtual panels etc. Product Marketing: Partner closely with the US marketing and Sales Enablement teams to help drive Conexiom’s overall marketing and messaging strategy in EMEA and APAC. Digital & Paid Media: Set strategy and ongoing improvement of Global marketing processes, systems and programs including web presence, SEM, SEO and marketing technology stack. Included localised PPC campaigns and multi-language, digital ABM campaigns. Sales Alignment: Partner closely will London and US based sales teams, spanning Commercial and Enterprise segments, to ensure optimal creation and conversion of leads. ABM: Created strong ABM framework in alignment with sales and underpinned by sophisticated technology stack and high value content.
ConexiomHead of Marketing & Demand Generation, EMEA & APAC
Nov. 2020 - Aug. 2021London, England, United Kingdom
MicrosoftB2B Marketing & Sales Manager (SMB & EDU)
Aug. 2019 - Nov. 2020London, United KingdomKey responsibilities:
Lead & plan cross channel marketing campaigns- building awareness of Microsoft Store value proposition through cross channel campaigns. This involves insight-driven storytelling & defining the strategy & roadmap for building brand awareness at the heart of the local community. Execute end-to-end, customer focused commercial campaigns- this includes setting campaign KPIs, go to market planning, developing agency briefs, managing budget & legal queries, & overall campaign deliverables. Collaborate & create alignment with key internal & external stakeholders- ensuring consistency & clarity around creative, content & campaign positioning with a data driven & creative outlook. Own & maintain an integrated marketing calendar & project plan- spanning PR, social, paid acquisition & lifecycle marketing to ensure local tactics ladder up to broader strategic goals. Take a data driven approach to campaign strategy- ultimately focusing investment on the most impactful outcomes & specific KPIs. Work with local subsidiaries & partners- to support local marketing efforts & to ensure local plans align to global strategy.
ToasterHead of Marketing & Partnerships
Jul. 2018 - Aug. 2019London, United KingdomToaster is a digital creative agency with offices in London, Singapore, San Francisco, New Delhi and Jakarta. Their clients include Google, Natural History Museum, YouTube, Android, Evernote, Novartis and Toyota. Toaster provides everything from the early stages of strategic brand and comms planning, through to creative conception, design, and full implementation of digital-first campaigns, experiences, and products. Marketing Role within Toaster includes: - Developing audience insights, using in-depth market analysis to guide strategic approach, and building compelling, impactful programs.
- Working with the global teams to ensure successful cross-cultural translation of the marketing plan and brand guidelines
- Developing paid social plans and recommendations that maximise performance and contribute to wider business opportunities
- Building and optimising marketing campaigns using test and learn and A/B testing methods
- Building and managing ad hoc reports - Staying up to date with the latest social and advertising technologies
- Work with the Global Finance Director to agree on an annual budget and responsible for creating and managing the marketing plan in line with this
- Ensure website is optimised for SEO to drive traffic from organic search
- Analytical skills, particularly in managing return on investment (both quantitative and qualitative) for all marketing activities to ensure proof on concept for marketing plans and growth strategy New Business Role: - Utilisation of growth mindset to identify potential areas for significant business development
- Generate and close new business opportunities
- Support senior staff in their business development efforts
- Build and maintain database of prospective leads
- Review decks for consistency and make recommendations based on the client's brief
- Conduct background research as needed - Represent the agency at industry events and conferences
- Maintain knowledge of the evolving digital marketing industry
Undercurrent LiveGroup Marketing Communications Manager
Jul. 2015 - Jul. 2018London, United KingdomUndercurrent are a full service brand experience agency specialising in live communication events, digital activations and creative strategies. My role also involved acting as Marketing Lead across 3 other agencies within the group. • Plan & execute social media & other digital initiatives in line with overall marketing strategy
• Project Management- Experience in delivering Web design & build projects from end to end. Manage external digital marketing agency. Prince2 practitioner. • Set & deliver on tangible KPI’s from social (i.e. referrals, return on investment, fan growth, engagement, lead generation, search engine optimisation).
• Keep up with technology / feature evolution & consequently adapt & modify publishing / engagement tactics
• On-site event activation
• Online content curation- Management of content programming process (aggregation, recognition, scheduling)
• Strategy- Shape strategy by understanding key players within all verticals & maintain relationships with them
• Email Marketing- Manage & lead all design & copywriting involved in monthly newsletters according to annual content plan, also curated by myself. • GDPR- Acting on site Data Protection Officer- involves drafting all data protection policies & ensuring compliance across the agency group. • PR- Aid proactive media relations – responsible for building & managing positive relationships with a range of media outlets
• Internal Comms- Design & develop one of a kind creative tools to reward & recognise teams in keeping with the Undercurrent brand & ideologies
• CRM Management- responsible for segmentation, aggregation & reporting of relevant data in line with GDPR • CMS Management- Experienced in content management interfaces for SNS & website including Wordpress, Umbraco & Hootsuite
• PPC- Experience creating & managing Google Adwords campaigns including targeted campaigns.
• Experienced dealing with a range of stakeholders including top level management. Report directly into CEO
The Valley GroupSocial Media and Marketing Manager
Jul. 2013 - Jul. 2016The Valley Group incorporates some of the finest agencies in shopper and retail marketing, offering a network of companies that work together to guarantee brands retail energy. My position within the company involved
- Increasing awareness of The Valley Group
- Improving the overall positioning through the use of social media and live marketing activities; including the website and blog (Doctor Retail)
- Ensuring that the company identity is consistent throughout departments and across activities
- Communicating effectively their on going successes to future clients.
- Coordinating and writing the popular periodical; Life in the Retail Space. - Experienced in content management interfaces for Facebook, Instagram, YouTube, Twitter, Tumblr, Pinterest, Google+ and Vine
- Understanding of social media analytics tools such as Hootsuite, Facebook Insights, Google Analytics, Google AdWords etc.
- Experience in designing, launching and driving successful social media campaigns.
Virgin MediaBrand Ambassador
Jan. 2012 - Sep. 2012This included promoting the brand to second and final year students, requiring in depth knowledge of the products and services. It also required generating leads which then translated into sales for Virgin.
Rough HillEvent Manager
Aug. 2011 - Aug. 2014Manchester, United KingdomEvent Manager of Plus1 at Tiger Tiger and Full Moon at Sankeys club, two of the biggest venues in the country.
Managed teams of over 30 people.
Involved in all major decision making including choosing staffing teams, organising promotional activities and managing finances.
Northern RailManaging Director in National Marketing Competition
May. 2011 - May. 2011Managing director of a team of four students taking part in a competition to organise the summer marketing campaign (2011). Won awards including; Best Pitch, Best MD, Most Innovative Concept and Best Teamwork.
Intch is a Professional Networking App for the Future of WorkSee more people like Maisie on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
702932 people
18
Strategic Marketing Leader @ V-Tech UK
19
Project manager @ Zois Energy limited
28
Credit management specialist @ Instant loans Inc .
80063 people
15
Content & Admin manager
16
Health Coach @ BetterMe
15
Incoming consultant @ L.E.K. Consulting