I’m a passionate, data-driven revenue leader with a track record of building high-performing marketing engines across global B2B tech companies, from VC-backed scale ups to ambitious founder-led ventures.
Most recently, I led global demand generation at Payhawk, the leading spend management solution for scaling businesses. As VP Global Demand Generation, I built and scaled a world-class team, restructured our funnel from lead gen to demand gen and intent capture, and helped drive a 220% YoY increase in marketing-sourced pipeline, a 50% rise in MQLs, and a 105% uplift in closed-won deals. I launched our first ABM strategy, embedded Demandbase, and drove inbound plays across mid-market and enterprise globally.More...
Laura Bannerman
Marketing Manager@Clinetix
Verified
Laura Bannerman is a seasoned marketing professional who currently serves as the Marketing Manager at Clinetix, a leading company in the aesthetic medical industry. With a strong background in strategic marketing and brand development, Laura has a proven track record of driving growth and enhancing brand visibility. Her expertise includes digital marketing, social media strategy, and customer relationship management. Laura has honed her skills in market research, campaign management, and content creation. She holds a BA Hons degree in Management and is constantly seeking opportunities to stay updated with the latest marketing trends and strategies. Laura's passion for the aesthetic medical industry, coupled with her strategic thinking and creative approach, has been instrumental in building Clinetix's strong market presence.More...