I’m a passionate, data-driven revenue leader with a track record of building high-performing marketing engines across global B2B tech companies, from VC-backed scale ups to ambitious founder-led ventures.
Most recently, I led global demand generation at Payhawk, the leading spend management solution for scaling businesses. As VP Global Demand Generation, I built and scaled a world-class team, restructured our funnel from lead gen to demand gen and intent capture, and helped drive a 220% YoY increase in marketing-sourced pipeline, a 50% rise in MQLs, and a 105% uplift in closed-won deals. I launched our first ABM strategy, embedded Demandbase, and drove inbound plays across mid-market and enterprise globally.More...