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Work Background
Founder
Graph Coffee and Creative SpaceFounder
Jun. 2024Yogyakarta, Indonesia• Established a semi slow bar coffee shop with a homy Joglo concept, focusing on high-quality artisan beverages. • Developed and curated a unique tea menu, emphasizing handcrafted blends and sustainable sourcing. • Expanded business operations to include a concept store featuring sustainable crafts • Led branding, marketing, and business strategy, strengthening market positioning and customer engagement. • Designed and implemented B2B & B2C workshop programs, transitioning from business clients to direct consumer experiences. • Managed financial planning, partnership negotiations, and overall business growth.
Customer Development Officer
Tjemara Noodle BarCustomer Development Officer
Feb. 2024 - Apr. 2025Yogyakarta, Indonesia• Developed and executed digital strategies to enhance operations and customer engagement. • Managed social media, digital marketing, and promotional campaigns. • Implemented POS systems for efficient transactions and sales tracking. • Conducted market research to analyze customer preferences and optimize menu offerings. • Expanded online presence and e-commerce partnerships to boost sales.
Exam Invigilator
Universitas Atma Jaya YogyakartaExam Invigilator
Oct. 2022 - Dec. 2022Sleman Regency, Yogyakarta, Indonesia• Supervised students throughout the examination to deter cheating. • Conducted roll call to check and monitor attendance, determining and recording punctuality and absences. • Set up equipment, distributed examination documents, and outlined procedures to prepare and provide instructions to students in the venue. • Communicated with other invigilators on possible student malpractice and reported to the examination body.
Accounting Bookkeeper
UMPAMA Coffee and EateryAccounting Bookkeeper
May. 2021 - Aug. 2024Sleman, Yogyakarta, Indonesia• Monitored accounts payable and receivables to calculate expenses and revenue. • Recording and maintaining financial transactions. • Supervised payroll, and employee pay adjustments. • Used Microsoft Excel and Google Sheets to track financial metrics. • Devised and observed bookkeeping procedures and policies for increased transaction transparency and accountability.
Social Media Assistant
UMPAMA Coffee and EaterySocial Media Assistant
Mar. 2021 - Feb. 2022Sleman, Yogyakarta, Indonesia• Kept up to date with social media platform trends to boost engagement. • Attended photo shoots to capture social-first content that is on brand and engaging to followers. • Assisted with brainstorming and creating content for all social media pages. • Worked with social media team members to coordinate ad campaigns with social media strategy.

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Personal Pitch
F&B Expertise & Strategic Content Creation
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