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Work Background
TalentBridgeMarketing Director
Oct. 2021 - Jul. 2024Charlotte, North Carolina, United StatesOversaw brand transformation, digital strategy, and demand generation for a national staffing firm. Led multichannel campaigns, performance marketing, and sales enablement efforts that dramatically improved brand visibility, engagement, and conversion rates. โข ๐๐ฒ๐ฑ ๐ณ๐๐น๐น-๐๐ฐ๐ฎ๐น๐ฒ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ฟ๐ฒ๐ณ๐ฟ๐ฒ๐๐ต and digital transformation, increasing YoY engagement by 20% and Google visibility by 110% MoM. โข ๐๐ฟ๐ฒ๐ ๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป ๐ฎ๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ณ๐ฟ๐ผ๐บ ๐ด๐ด๐ ๐๐ผ ๐ฎ๐ฌ๐ฌ๐+ and generated 313K monthly impressions with a 2.38% engagement rate. โข ๐๐ฎ๐๐ป๐ฐ๐ต๐ฒ๐ฑ ๐ญ๐ต๐ฌ+ ๐๐ผ๐ฐ๐ถ๐ฎ๐น ๐ฝ๐ผ๐๐๐ ๐บ๐ผ๐ป๐๐ต๐น๐, generating 333K+ impressions and 7,600+ clicks in one month. โข ๐๐ถ๐ฟ๐ฒ๐ฐ๐๐ฒ๐ฑ ๐ฝ๐ฎ๐ถ๐ฑ ๐ฐ๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ ๐๐ถ๐๐ต ๐ญ.๐ด๐ฑ๐ + ๐ถ๐บ๐ฝ๐ฟ๐ฒ๐๐๐ถ๐ผ๐ป๐ and $4.05 CPC across LinkedIn and Meta. โข ๐ข๐๐ฒ๐ฟ๐ต๐ฎ๐๐น๐ฒ๐ฑ ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐จ๐ซ ๐ฎ๐ป๐ฑ ๐ฆ๐๐ข, leading to a 41.6% rise in conversions and a 581% MoM increase in JobDiva exits. โข ๐๐๐ถ๐น๐ ๐ฝ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ-๐ฑ๐ฟ๐ถ๐๐ฒ๐ป ๐๐ฅ๐ ๐ป๐๐ฟ๐๐๐ฟ๐ฒ ๐ฐ๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ that increased conversion rates by 250% YoY. โข ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐ฑ ๐ฎ๐ป๐ฑ ๐บ๐ฒ๐ป๐๐ผ๐ฟ๐ฒ๐ฑ ๐ฎ ๐ฐ๐ฟ๐ผ๐๐-๐ณ๐๐ป๐ฐ๐๐ถ๐ผ๐ป๐ฎ๐น ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ฒ๐ฎ๐บ, driving a 144% YoY lift in engagement.
Olympus IMSMarketing Manager
Feb. 2016 - Jul. 2024Houston, TXDirected regional marketing strategy and campaign execution across North and South America for Olympus' scientific instruments division. Focused on lead generation, vertical content strategy, and media buying to support enterprise sales and product launches in industrial inspection markets. โข ๐๐
๐ฒ๐ฐ๐๐๐ฒ๐ฑ ๐น๐ฒ๐ฎ๐ฑ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐ฐ๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ that delivered up to 2,900 monthly ad clicks and 30โ40% YoY lead growth across key verticals. โข ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐ฑ ๐ต๐ถ๐ด๐ต-๐ฝ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ ๐ฒ๐บ๐ฎ๐ถ๐น ๐ฐ๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ with CTRs exceeding 40%, consistently driving qualified leads and product demo requests. โข ๐ข๐๐ฒ๐ฟ๐๐ฎ๐ ๐ฎ $๐ฎ๐ฌ๐โ$๐ฑ๐ฌ๐ ๐บ๐ผ๐ป๐๐ต๐น๐ ๐บ๐ฒ๐ฑ๐ถ๐ฎ ๐ฏ๐๐ฑ๐ด๐ฒ๐ across digital and print placements, outperforming CPC benchmarks (as low as $3.60). โข ๐๐ฒ๐ฑ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐ฎ๐ป๐ฑ ๐ฒ๐
๐ฒ๐ฐ๐๐๐ถ๐ผ๐ป ๐ณ๐ผ๐ฟ ๐ญ๐ฌ๐ฌ+ ๐๐ฟ๐ฎ๐ฑ๐ฒ ๐๐ต๐ผ๐๐, capturing 60โ134 leads per event (FABTECH, SEMICON West, MRS). โข ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐ฒ๐ฑ ๐ฏ๐ฌ+ ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฎ๐น-๐๐ฝ๐ฒ๐ฐ๐ถ๐ณ๐ถ๐ฐ ๐ฏ๐ฟ๐ผ๐ฐ๐ต๐๐ฟ๐ฒ๐, landing pages, and sales tools to support regional campaigns and product launches. โข ๐๐ถ๐ฟ๐ฒ๐ฐ๐๐ฒ๐ฑ ๐ด๐ผ-๐๐ผ-๐บ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐ฎ๐ป๐ฑ ๐ฎ๐๐๐ฒ๐ ๐ฑ๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐ for new product rollouts, including IPLEX GT videoscope and Vanta handheld x-ray analyzers. โข ๐ฆ๐ฒ๐ฐ๐๐ฟ๐ฒ๐ฑ ๐บ๐ฒ๐ฑ๐ถ๐ฎ ๐ฐ๐ผ๐๐ฒ๐ฟ๐ฎ๐ด๐ฒ and placed ads in technical and trade outlets including ๐๐ฆ๐ญ๐ฅ๐ช๐ฏ๐จ ๐๐ฐ๐ถ๐ณ๐ฏ๐ข๐ญ, ๐๐ฉ๐ฆ ๐๐ข๐ฃ๐ณ๐ช๐ค๐ข๐ต๐ฐ๐ณ, ๐๐ฆ๐ค๐บ๐ค๐ญ๐ช๐ฏ๐จ ๐๐ฐ๐ฅ๐ข๐บ, ๐๐ช๐ค๐ณ๐ฐ๐ด๐ค๐ฐ๐ฑ๐บ ๐๐ฐ๐ฅ๐ข๐บ, ๐๐ถ๐ข๐ญ๐ช๐ต๐บ ๐๐ช๐จ๐ฆ๐ด๐ต, ๐๐ค๐ณ๐ข๐ฑ ๐๐ข๐จ๐ข๐ป๐ช๐ฏ๐ฆ, ๐๐๐ ๐๐ข๐จ๐ข๐ป๐ช๐ฏ๐ฆ, ๐ข๐ฏ๐ฅ ๐๐ข๐ต๐ฆ๐ณ๐ช๐ข๐ญ๐ด ๐๐ท๐ข๐ญ๐ถ๐ข๐ต๐ช๐ฐ๐ฏ.
Bonefish CommunicationsPrincipal & Owner
Jul. 2009Charlotte, North Carolina, United StatesFounded and lead a strategic marketing consultancy providing brand strategy, digital execution, and fractional CMO services for clients across B2B, B2C, and DTC markets. Operated continuously while serving in full-time roles with Olympus and TalentBridge, and now run the agency full-time. โข ๐๐๐ถ๐น๐ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ถ๐ฑ๐ฒ๐ป๐๐ถ๐๐ถ๐ฒ๐ ๐ฎ๐ป๐ฑ ๐บ๐ฒ๐๐๐ฎ๐ด๐ถ๐ป๐ด ๐ณ๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ๐ that helped clients stand out and connect with their markets. โข ๐๐
๐ฒ๐ฐ๐๐๐ฒ๐ฑ ๐ณ๐๐น๐น-๐ณ๐๐ป๐ป๐ฒ๐น ๐ฑ๐ถ๐ด๐ถ๐๐ฎ๐น ๐ฐ๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ spanning SEO, SEM, paid media, and social content. โข ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐ฒ๐ฑ ๐๐ฅ๐ ๐๐ผ๐ฟ๐ธ๐ณ๐น๐ผ๐๐ ๐ฎ๐ป๐ฑ ๐๐ฎ๐น๐ฒ๐ ๐ฒ๐ป๐ฎ๐ฏ๐น๐ฒ๐บ๐ฒ๐ป๐ ๐ฎ๐๐๐ฒ๐๐ that improved pipeline engagement. โข ๐๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ฒ๐ฑ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐ ๐ฎ๐ป๐ฑ ๐๐ต๐ผ๐๐ด๐ต๐ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ programs to increase brand authority. โข ๐ฃ๐ฟ๐ผ๐๐ถ๐ฑ๐ฒ๐ฑ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฐ๐ผ๐ป๐๐๐น๐๐ฎ๐๐ถ๐ผ๐ป to startups, SMBs, and enterprise organizations.
J. Addams & Partners, Inc.Public Relations Account Manager
Apr. 2004 - Jul. 2009Atlanta, GAServed as agency lead for Honda Marineโs national PR and media strategy, managing product launch communications, dealer messaging, and press engagement for the brandโs growing U.S. presence. Collaborated with engineers, creatives, and industry journalists to elevate Honda's leadership in four-stroke marine innovation. โข ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐ฒ๐ฑ ๐ฎ๐ป๐ฑ ๐น๐ฒ๐ฑ ๐ป๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ฃ๐ฅ ๐ฐ๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ for Honda Marineโs outboard engine line, including the BF2, BF200, and BF225. โข ๐ฆ๐ฒ๐ฐ๐๐ฟ๐ฒ๐ฑ ๐ฐ๐ผ๐๐ฒ๐ฟ๐ฎ๐ด๐ฒ ๐ถ๐ป ๐๐ผ๐ฝ ๐บ๐ฎ๐ฟ๐ถ๐ป๐ฒ ๐ฎ๐ป๐ฑ ๐ฏ๐ผ๐ฎ๐๐ถ๐ป๐ด ๐ฝ๐๐ฏ๐น๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐ including ๐๐ฐ๐ข๐ต๐ช๐ฏ๐จ, ๐๐ฑ๐ฐ๐ณ๐ต๐ง๐ช๐ด๐ฉ๐ช๐ฏ๐จ, ๐๐ข๐ณ๐ช๐ฏ๐ฆ ๐๐ฐ๐จ, and ๐๐ข๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐๐ช๐ด๐ฉ๐ฆ๐ณ๐ฎ๐ข๐ฏ. โข ๐๐ฟ๐ฒ๐ฎ๐๐ฒ๐ฑ ๐ฝ๐ฟ๐ฒ๐๐ ๐ฟ๐ฒ๐น๐ฒ๐ฎ๐๐ฒ๐, ๐ฒ๐
๐ฒ๐ฐ๐๐๐ถ๐๐ฒ ๐บ๐ฒ๐๐๐ฎ๐ด๐ถ๐ป๐ด, ๐ฎ๐ป๐ฑ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐๐๐ผ๐ฟ๐๐น๐ถ๐ป๐ฒ๐ for technologies such as VTECโข, BLAST, and Lean Burn Control. โข ๐๐ผ๐ผ๐ฟ๐ฑ๐ถ๐ป๐ฎ๐๐ฒ๐ฑ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ฒ๐ฑ ๐ฑ๐ฒ๐ฎ๐น๐ฒ๐ฟ ๐บ๐ฎ๐๐ฒ๐ฟ๐ถ๐ฎ๐น๐ ๐ฎ๐ป๐ฑ ๐บ๐ฒ๐ฑ๐ถ๐ฎ ๐ธ๐ถ๐๐ for trade shows and sales events nationwide. โข ๐๐ฑ๐๐ถ๐๐ฒ๐ฑ ๐ผ๐ป ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐ during sensitive regulatory topics and product positioning challenges. โข ๐๐ฐ๐๐ฒ๐ฑ ๐ฎ๐ ๐ฎ ๐น๐ถ๐ฎ๐ถ๐๐ผ๐ป between engineers, agency creatives, and national media to ensure technical accuracy and message consistency.
American Honda Motor Co.Dealer Sales Analyst
Jun. 2002 - Apr. 2004Atlanta, GAProvided sales analysis, field support, and dealer communications for Honda Marine and Power Equipment divisions. Supported strategic decision-making through data reporting and stakeholder alignment, while assisting in special projects and zone-level initiatives across the U.S. โข ๐ฆ๐๐ฝ๐ฝ๐ผ๐ฟ๐๐ฒ๐ฑ ๐๐ผ๐ป๐ฑ๐ฎ ๐ ๐ฎ๐ฟ๐ถ๐ป๐ฒ ๐ฎ๐ป๐ฑ ๐ฃ๐ผ๐๐ฒ๐ฟ ๐๐พ๐๐ถ๐ฝ๐บ๐ฒ๐ป๐ ๐ฑ๐ฒ๐ฎ๐น๐ฒ๐ฟ ๐ป๐ฒ๐๐๐ผ๐ฟ๐ธ๐ with sales performance reporting and zone communications. โข ๐๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ฒ๐ฑ ๐ฑ๐ฒ๐๐ฎ๐ถ๐น๐ฒ๐ฑ ๐บ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ฟ๐ฒ๐ฝ๐ผ๐ฟ๐๐ ๐ฎ๐ป๐ฑ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐ฎ๐ป๐ฎ๐น๐๐๐ฒ๐ that informed regional sales strategy. โข ๐๐ผ๐ผ๐ฟ๐ฑ๐ถ๐ป๐ฎ๐๐ฒ๐ฑ ๐ฐ๐น๐ผ๐๐ฒ๐น๐ ๐๐ถ๐๐ต ๐ณ๐ถ๐ฒ๐น๐ฑ ๐๐ฒ๐ฎ๐บ๐, ๐ฑ๐ฒ๐ฎ๐น๐ฒ๐ฟ๐, ๐ฎ๐ป๐ฑ ๐ฐ๐ผ๐ฟ๐ฝ๐ผ๐ฟ๐ฎ๐๐ฒ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ to align on program performance and communications. โข ๐๐ฟ๐ฒ๐ฎ๐๐ฒ๐ฑ ๐๐ฟ๐ฎ๐ถ๐ป๐ถ๐ป๐ด ๐ฑ๐ผ๐ฐ๐๐บ๐ฒ๐ป๐๐, ๐ฝ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฎ๐๐ถ๐ผ๐ป๐, ๐ฎ๐ป๐ฑ ๐ฟ๐ฒ๐ฝ๐ผ๐ฟ๐๐ using Excel, PowerPoint, and Word to support sales operations. โข ๐ฆ๐๐ฝ๐ฝ๐ผ๐ฟ๐๐ฒ๐ฑ ๐๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น ๐ฝ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐๐ ๐ฎ๐ป๐ฑ ๐ฑ๐ฒ๐ฎ๐น๐ฒ๐ฟ ๐ถ๐ป๐ถ๐๐ถ๐ฎ๐๐ถ๐๐ฒ๐, helping ensure on-time, on-budget execution and positive zone engagement.
On The Border Mexican Grill & CantinaSales, Service, and Training Manager
Nov. 2000 - Jun. 2002Atlanta, GAOversaw sales training, guest service programs, and daily operations across three restaurant locations. Focused on building team cohesion, driving measurable improvements in guest satisfaction, and championing the brand's culture through frontline leadership and hospitality-driven management. โข ๐๐ฒ๐๐ถ๐ด๐ป๐ฒ๐ฑ ๐ฎ๐ป๐ฑ ๐ฑ๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ฒ๐ฑ ๐๐ฎ๐น๐ฒ๐ ๐ฎ๐ป๐ฑ ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ ๐๐ฟ๐ฎ๐ถ๐ป๐ถ๐ป๐ด ๐ฝ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ๐ across three restaurant locations, driving a 15% YoY increase in customer satisfaction scores. โข ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐ฒ๐ฑ ๐๐ฎ๐ฟ๐ด๐ฒ๐๐ฒ๐ฑ ๐๐ฒ๐ฟ๐๐ฒ๐ฟ ๐๐ฟ๐ฎ๐ถ๐ป๐ถ๐ป๐ด to improve upselling, guest experience, and team consistency. โข ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐ฑ ๐ฎ ๐ฑ๐ฌ+ ๐ฝ๐ฒ๐ฟ๐๐ผ๐ป ๐๐ฒ๐ฎ๐บ, fostering a culture of accountability and hospitality excellence. โข ๐๐ป๐๐๐ฟ๐ฒ๐ฑ ๐๐๐ฟ๐ถ๐ฐ๐ ๐ฐ๐ผ๐บ๐ฝ๐น๐ถ๐ฎ๐ป๐ฐ๐ฒ with food safety, alcohol handling, and brand standards. โข ๐๐๐ถ๐น๐ ๐๐๐ฟ๐ผ๐ป๐ด ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐๐ ๐๐ถ๐ฒ๐ ๐ฎ๐ป๐ฑ ๐ฎ๐ฐ๐๐ฒ๐ฑ ๐ฎ๐ ๐ฎ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ฎ๐บ๐ฏ๐ฎ๐๐๐ฎ๐ฑ๐ผ๐ฟ for local engagement and retention.
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