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Work Background
R\WestSenior Account Director
Oct. 2021Amsterdam, North Holland, NetherlandsLead and manage 3 full-service brand accounts, including a team of 2 direct reports and overseeing up to 12 team members. Spearheading integrated brand campaigns leveraging paid media, PR, social media, digital, and creative content, with a focus on culturally relevant, consumer-first marketing strategies both online and in retail.
R\WestDigital Producer
Apr. 2021 - Oct. 2021Portland, Oregon, United States● Oversaw and organized operations for Belcampo Account, assuming the role of project manager for R/West's development department for this client.
● Managed 30+ concurrent projects and supervised 3 developers for the Belcampo.
● Acted as a member of the Belcampo internal team, in order to provide management support for the leadership they did not currently have.
Four Seasons Hotels and ResortsMarketing Consultant
Jul. 2020Oversee the Four Season's Corporate Youtube Channel and Film Academy. Review all video content submitted to the Youtube Channel, ensuring each video adheres to brand consistency and liaising with Marketing Directors to develop creative solutions for videos that do not meet brand specifications. Collaborate with domestic and international marketing teams and groups within individual properties to realize brand standardization goals. ● Advantageously utilized existing material to adapt post-production, global social media campaign, resulting in 26 assets for 4 different geographical regions. ● Delivered 52 post-production social assets and advised residential teams on clever methods of adaption.
Muse StorytellingAccount Manager
Jan. 2020 - Jul. 2020Portland, Oregon Metropolitan AreaLead account and project manager for the Four Seasons Hotels and Resorts account. Built long-lasting client and team relationships through a proactive communication approach. ● Created and implemented the Four Seasons Film Academy, a tool that recruits, and educates filmmakers in the Four Season's visual representation standards and plans for compliance. The program focused on content quality, visual standards, and homogeneous brand messaging across the 120 properties.
● Advised marketing directors and regional teams on ways to streamline production processes and trained marketing teams in methods to create effective video products.
Muse StorytellingSenior Video Producer
Nov. 2019 - Jul. 2020Portland, Oregon Area● Established brand campaigns and supervised small film teams on approximately 4 domestic and international video shoots per quarter.
HERENOW CreativeLine Producer & Project Manager
May. 2019 - Nov. 2019Portland, Oregon AreaActed as line producer, production supervisor, and project manager. Oversaw the Design Team, project deadlines, and focused activities to comply with internal timeline and budget. Developed and maintained high-value client relationships with large brands including, Nike and Sorel. ● Promoted to lead video and photo producer for the Nike account, which was the company's largest, generating 1.5M+ in revenue.
● Directed 2 Nike productions per month which consisted of a $600K combined budget. Delegated duties for larger crews of up to 10 members.
● Generated a 40% profit margin for the Nike account, due to poignant and strategic brand representation.
Jurgen ProjectVideo Producer
Aug. 2015 - Mar. 2019Portland, Oregon AreaConsulted on creative direction and coordinated pre and post-production activities. Built and maintained client relationships, collaborating with external teams, and mitigating communication issues. Promoted to Lead Producer after 6 months and took sole charge of the Nike and Intel accounts, the company's largest and most valuable clients. ● Designed video content for Intel's SC18, expertly exploiting Twitter conversations and accumulating over 15K mentions. The campaign outperformed goals and exceeded Intel's projected KPI's.
● Developed and pitched the UGC Instagram Campaign to the Global Training Director or Nike. The realized campaign performed 40% more effectively than Nike's previous training content.
Jurgen ProjectAssociate Producer
Aug. 2015 - Jan. 2017Portland, Oregon Area
In Both EarsTalent Liaison
Jun. 2013 - Jul. 2014Portland, OregonFacilitated talent acquisition activities for the voice-over agent. Distributed casting calls, reviewed audition materials, and assisted the talent on their readings to ensure the client's vision was met. Organized logistics for voice-over projects and scheduled appointments with our recording studio partners. Managed over 250 voiceover talent both stateside and internationally by developing current talent and signing new talent to the roster.
Freelance Director/ProducerSenior Producer
May. 2013Portland, Oregon AreaProvide a host of creative services, ranging from campaign consultation,
video, and photography for both large and small-scale companies. Collaborate
with clients to create content that adheres to company brand, vision, and
budget. Oversee project management activities, with a focus on delivering
campaigns and materials on time and within scope. ● Developed and pitched an original video campaign for Adidas, featuring New
Zealand's strongest woman of 2020, Design was successful and is currently under
negotiation.
● Collaborated with key stakeholders at HP and Intel to deliver a $200K
video campaign, showcasing HP's Artificial Intelligence Backpack.
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