Pluxee ColombiaCUSTOMER AND CONSUMER DIGITAL ASSETS OWNER
Mar. 2024 - Apr. 2025BogotáLed the digital ecosystem (web, app, e-commerce) for 750K+ users, 10K+ corporate clients, and 60K+ merchants, raising app rating from 1.8 to 4.7 through UX optimization, engagement strategies, and product evolution. Developed the strategic roadmap and optimized journeys using data analytics (A/B testing, UX research), achieving: +18% app adoption
-20% customer service calls (via education and self-service)
+46% e-commerce sales growth (integrated branding + performance campaigns) Ensured brand consistency across all digital assets and led the omnichannel conceptualization and implementation of campaigns. Developed commercial and educational tools for clients and consumers. Implemented the virtual card in the app as part of the development team. Established data-driven governance (Google Analytics, CDPs) with KPIs and optimization protocols. Led global teams (IT, Marketing, CX, Data Science) to implement scalable solutions aligned with business objectives.