Nurudeen Lawal

Growth Marketing Manager | Freelance @THE CEO CREATIVE

Sales ManagerGrowth HackerMarketing DirectorCopywriterSMM ManagerCustomer Success ManagerAffiliate MarketingBusiness AnalystHead of GrowthPartnerships ManagerData AnalystData ScientistMarketing Analytics ManagerDigital Ads ManagerInfluencer Marketing ManagerEmail Marketing ManagerConsultingSales & BizDevITMarketing

I'm a growth marketing leader specializing in scaling revenue across B2B SaaS, B2C platforms, ecommerce, and home services. I build full-funnel acquisition systems that combine data-driven experimentation with lifecycle optimization to drive sustainable growth and improve unit economics. My approach centers on treating every initiative as a growth experiment. I leverage cohort analysis, attribution modeling, and strategic testing to identify scalable channels and optimize CAC payback periods. Whether launching product-led growth strategies for SaaS companies or engineering localized acquisition engines for service businesses, I focus on building repeatable frameworks that deliver measurable results. I have reduced acquisition costs by 60% for B2B platforms and scaled DTC brands to seven figures while maintaining profitability. Each reflects my commitment to systematic testing and creating growth playbooks that compound over time.

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