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Work Background
DeepHealthGlobal Marketing Director
Nov. 2023Appointed to lead the global marketing function for DeepHealth, RadNet's Digital Health Division, following acquisitions of Aidence and Quantib. Oversee brand positioning, demand generation, and global market expansion for a new portfolio of AI-powered radiology informatics and population screening solutions, including Aidence (AI-powered solutions for lung cancer), Quantib (AI-powered solutions for prostate cancer and neurodegenerative diseases), old DeepHealth (AI-powered solutions for breast cancer screening), and eRAD (AI-powered informatics solutions). Drive go-to-market strategy, and strategic partnerships with key industry players like GE, Bayer, Incepto, ensuring alignment with RadNet's corporate vision, while maintaining brand differentiation in a competitive healthcare landscape.
QuantibGlobal Marketing Director
Jun. 2023 - Nov. 2023Rotterdam, South Holland, NetherlandsQuantib was acquired by RadNet in 2023 and merged into DeepHealth. Oversaw the marketing strategy for Quantib during its acquisition by RadNet in 2023. Led the transition of brand positioning, marketing strategy, and stakeholder communications. Focused on maximizing brand equity, ensuring messaging consistency, and aligning product marketing initiatives with DeepHealth's broader AI-powered radiology informatics and population screening vision. Supported business continuity by driving market engagement and fostering key industry partnerships through the acquisition phase.
AidenceGlobal Marketing Director
Nov. 2021 - Nov. 2023Amsterdam, North Holland, NetherlandsAidence was acquired by Radnet in 2023 and integrated into DeepHealth, RadNet's Digital Health Division.
Led Aidence's marketing strategy during a critical period of growth, industry recognition, and acquisition. Following RadNet's acquisition in 2023, I played a key role in integrating Aidence's brand into the newly formed company, ensuring seamless alignment with corporate objectives while preserving Aidence's market positioning - the leading UK's partner in lung cancer screening. Spearheaded strategic brand messaging, customer engagement, and go-to-market strategies to maintain competitive differentiation in AI-powered radiology solutions.
AidenceMarketing Manager
Feb. 2020 - Oct. 2021Amsterdam, North Holland, Netherlands
Empower AmsterdamMarketing Director
Apr. 2017 - Jun. 2018Amsterdam Area, NetherlandsLed marketing strategy and communications for Empower Amsterdam, a foundation dedicated to supporting unemployed professionals in the Netherlands. Developed and executed branding, digital marketing, and content strategies to increase awareness, engagement, and community impact. Supported the foundation's mission by crafting compelling narratives that empower job seekers and strengthen connections with corporate and non-profit stakeholders.
StrykerEuropean Marketing Communications Manager
Aug. 2016 - Jan. 2020Amsterdam Area, Netherlands- Led the development and execution of multi-channel marketing communications strategies across Europe, driving brand awareness, product adoption, and sales effectiveness. - Orchestrated integrated campaigns for key product lines in Endoscopy and Joint Replacement Divisions, aligning digital, content, and event marketing to support commercial objectives.
- Managed high-profile industry events and trade shows, strengthening Stryker's presence in medical device sector. - Launched an internal sales enablement platform, equipping sales teams with targeted messaging, customer testimonials, and digital tools.
- Drove customer engagement through strategic storytelling, positioning Stryker as a leader in innovative healthcare solutions.
Staples EuropeGroup Account Manager
Nov. 2014 - Jul. 2016Amsterdam Area, Netherlands- Implementing and developing brand identity, visual identity and communication style
- Defining the milestones for campaigns and coordinating the communication materials from the initial briefing to delivery to the end user
- Organizing and advising the stakeholders into implementation process accross all the channels
- Guarding the transition to Stibo
- Guarding the timelines, the quality and the delivery according to the communication plan
- Coordinating the cross-functional teams ( central and local marketing, central and local merchandising, IT, agency, business units ) in order to ensure on time execution and deployment
- Managing and increasing the effectiveness and efficiency of marketing, merchandising and Agency teams
- Acting as a point of escalation for the specific channel implementation managers
- Intake of all the projects injected in the agency by the marketing and merchandising teams - Responsible for Go To Market development and implementation - Organizing the web and print production resources according to the specific business requirements
- Creating project briefs, timings and plans
Olde Vechte FoundationProject Manager
Sep. 2013 - Aug. 2014Ommen• Project management in an international and multicultural environment
• Coordination of big international groups delivering projects in The Netherlands
• Branding and writing European Commission projects
• Communication with the partners of the organization in other countries in Europe and
outside Europe
• Social media manager
• Training facilitator
• Writing reports, evaluating projects, coaching training teams
• Participant in self development trainings
Ogilvy & MatherSenior Account Manager
May. 2011 - Sep. 2013• In charge with all the segments of the category: PrePaid, PostPaid, Corporate, VAS (value added services), Retail and Business, CSR
• Supervise and support the development of the 3 people reporting: Senior Account Executive and 2 Account Executives
• Supervise and coordinate the digital agencies before presenting the proposals to the client
• Acting as the key interface between the customer and all relevant divisions (the advertising agency, media agency, digital agency)
• Drive consistent growth for the portfolios managed, in line with the business targets set and market evolution
• Meeting with clients face to face to promote the business
• Keeping the client and the creative department up to date with market developments and what competitors are doing
• Monitoring and analyzing market trends and competitive analysis
• Organizing photo sessions and shootings. Working very close to the production house helped me developing skills in TVC production and postproduction
• Organizing pitches for TVCs production and digital projects
• Handling the communication with ones of the most important Romanian VIPs since they were the image of the client
• Coordinating digital projects (websites, social media campaigns, classical and interactive web banners, mobile applications, customer account management platform)
McCann EricksonSenior Account Executive
Jun. 2008 - May. 2011• Keeping in contact with the client at all stages of the campaign
• Presenting campaign ideas to the clients
• Staff supervision – 1 Junior Account Executive
• Being the interface between the client and the digital agencies and the production
houses
• Organizing Fundraising Events for The Renaissance Foundation
• Strategy and research on health programs impact on Romanian people
• Patient Support Programs Campaigns – strategy and management for an online
campaign consisting of web banners and specialized articles on client’s website and on another websites, Romanian VIP’s blogs and specialized forums
• Developing and coordinating social media campaigns
• Developing and coordinating websites, online sitcoms, maintaining the brand website, ad words campaigns for Vodafone
PublicisJunior Account Executive
Sep. 2007 - Jun. 2008Bucharest, Romania• Meeting with clients to discuss and identify their advertising requirements
• Negotiating with clients and agency staff about the details of the campaigns
• Presenting creative work to the clients for approval and modification
• Handling budgets, managing campaign costs and invoicing clients
• Undertaking administration tasks
• Arranging and attending meetings
• Briefing the creative teams
• Assisting and organizing the following events: Renault Laguna launch, Teacher’s Film Festival
• Managing the local Renault advertising intranet for the local Renault dealers in the country
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