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Work Background
Deloitte ConsultingPerformance Marketing & Client Service Lead
Sep. 2021Philadelphia, Pennsylvania, United States● Led enterprise web & content strategy across B2B & ecommerce clients, driving +20% organic revenue growth through search intelligence informed content development and site architecture enhancements. ● Managed $5M in total annual search & web contracts across Analog Devices, Celanese, and Lilly Pulitzer, optimizing their digital presence. ● Led site migrations and CMS replatforming initiatives, ensuring site integrity through technical audits, content consolidation and taxonomy updates. ● Spearheaded content automation, leveraging tools to scale keyword clustering, content recommendations, and on-page personalization. ● Garnered $400k+ in additional annual contracts by presenting new search strategies to C-suite executives for project expansions. ● Partnered with engineering, UX, and content teams to resolve indexing issues, enhance Core Web Vitals scores, and improve on-site search functionality. ● Created executive-level reporting to clearly convey revenue growth and impact from recommended strategies.
Seer InteractiveAssociate Director, SEO
Nov. 2019 - Aug. 2021Philadelphia, Pennsylvania, United States● Helped manage a $14M SEO division with 70+ employees and 80+ enterprise clients, leading digital growth initiatives for high-traffic websites. ● Consulted with account teams to infuse fresh SEO strategies across their portfolios and acted as the point of escalation for major client discussions or roadblocks. ● Partnered with business development teams to secure high-value SEO deals, pitched innovative search strategies, contributing $500K in average quarterly revenue. ● Directed all QBR development to highlight the impact and performance of our search recommendations and introduce new transformative SEO tactics for future-state planning. ● Reviewed contracts for new clients and for client renewals to ensure scoping matched client need while maintaining profitability and efficiency.
Seer InteractiveSenior Lead, SEO
Aug. 2016 - Nov. 2019● Managed the largest revenue driving SEO portfolio of 15 enterprise clients, overseeing $1.3M in revenue, with a strong focus on B2B and cross-divisional accounts. ● Trained and mentored SEO teams, providing executive guidance on next-gen search innovation and data-driven SEO strategies. ● Guided a team of account managers and associates to ensure we were meeting client expectations and leveraging data for fresh strategies. ● Led the rollout of company-wide SEO reporting improvements, to distill and emphasize the impact of our efforts to our clients, ultimately driving increased renewals. ● Overhauled our client SEO KPI process, conducting live KPI creation with account teams across the entire division. ● Developed a new go to market offering to clients for international SEO, including fielding leads, scoping projects and assisting with strategy development.
Seer InteractiveSenior Account Manager, SEO & Analytics
Aug. 2014 - Aug. 2016● Led SEO strategy for B2B, eCommerce, and enterprise clients, optimizing technical foundations and content structures. ● Managed analytics tracking solutions, implementing Google Analytics and Google Tag Manager strategies for large-scale domains. ● Developed and implemented multi-regional SEO strategies, ensuring localization and international search best practices for global clients. ● Led on-site search optimization initiatives, improving internal site search experience and taxonomy to drive user engagement. ● Designed and launched personalized campaigns, optimizing content recommendations and search visibility based on user intent. ● Designed advanced website tracking plans including complex guidance and implementation of event tracking, custom dimensions & metrics and conversion funnel tracking.
Seer InteractiveSenior Associate, SEO & Analytics
Oct. 2012 - Aug. 2014● Developed comprehensive SEO campaigns to help clients gain increased organic visibility including competitive analyses, keyword research, content audits, outreach and link prospecting. ● Provided recommendations for architectural & user experience issues. ● Owned monthly reporting, local citation building and general analytics data analysis. ● Managed setting up new analytics views, implemented filters & goal tracking tags, detected tracking issues and provided solutions.
Aloysius Butler & ClarkDigital Marketing Media Analyst
Apr. 2011 - Oct. 2012Wilmington, DE● Developed and optimized paid digital media campaigns, both CPC/CPM-based through various ad networks. ● Assessed performance of search/display campaigns by drawing insights from data (CTR, ad position, CPC and CPA). ● Evaluated landing pages and on-site analytics, including engagement, demographics, purchase paths and conversion rates to provide recommendations for optimizations to campaigns. ● Provided client optimizations for campaign keywords, text ads and display ad sizes that would be most likely to return engaged visitors and yield efficient CPCs or CPAs. ● Executed reporting for clients across both display and social campaigns. Assessed reach, fluctuations in followers, their activities and engagement. Concluded which channels are the most effective and recommended what format and time posts & tweets would be most impactful. ● Conducted competitive analyses and proposed tactics based on findings to help the client gain a more significant online presence.
The Apartments at Iron RidgeMarketing Coordinator
Jun. 2008 - Oct. 2011Elkton, MD● Developed, implemented, and maintained community marketing campaign yielding increased tours and occupancy. ● Handled graphic design of all media including digital ads, print ads and brochures. Distributed media to target markets (local publications/businesses, apartment search websites, universities, expos, etc). ● Researched competing communities, analyzed prospect demographics, and assessed why they did/did not lease. ● Established online presence for the community creating Google My Business and Facebook Pages, and maintained community profiles on various apartment search websites.
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