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Work Background
Design Consultant
Mail Metro MediaDesign Consultant
May. 2013London, England, United KingdomFor the last 12 years I have been a design consultant with the commercial team behind the UK’s most engaged news brands. I create and design special projects, launches, partnerships and branded content. This involves brainstorming creative campaign solutions for brands such as British Airways, Sky, P&O Cruises, Royal Caribbean, Sony Pictures and Lionsgate across all sections of the Daily Mail, Mail on Sunday, Mail Online Metro and The i Paper – preparing them for pitches, and seeing projects through to the final execution. Highlights include creating the famous Mail Metro Media 'M' logo and launching other Mail brands including Mail LUXURY, CHECK IN & Upgrade and ECO2 Magazine.
Art Director, Commercial
The London StandardArt Director, Commercial
Sep. 2005 - Apr. 2013London, England, United KingdomFor almost eight years, I was responsible for all of the Evening Standard’s commercial design content. Highlights include campaigns for Apple, Martini and Estée Lauder.
Art Director, Editorial
The London StandardArt Director, Editorial
Jul. 2001 - Sep. 2005London, England, United KingdomI spent four years running the editorial art department at London’s going out guide. Achievements include a re-design; managing a team; overseeing budgets and the direction of celebrity cover shoots.
Deputy Art Director, Weekend Magazine
Daily MailDeputy Art Director, Weekend Magazine
Mar. 2000 - Jun. 2001London, England, United KingdomI deputised on the weekly creation of 100-plus pages of the UK’s largest-circulation Saturday magazine. I designed covers, features and supplements then took full responsibility in the creative director’s absence working closely with newspaper executives.
Freelance Designer
The IndependentFreelance Designer
Oct. 1996 - Feb. 2000London, England, United KingdomDuring this period of my career, I began to focus on magazine and newspaper design. I started at The Independent working across all departments, then onto FHM, Men’s Health, and the launch of Heat.
Graphic Designer
Hobson Bayntun, London; DDB, Sydney; Harvard Brown & Co, San FranciscoGraphic Designer
Jun. 1989 - Oct. 1996With a burning ambition to be a designer, I began my career on the drawing board straight from school at 17 using Letraset and a scalpel to create advertisements for brands such as British Gas and Miss Selfridge. As the desktop publishing revolution exploded, I used that opportunity to combine my new skills to work abroad. Highlights include working in San Francisco and at the leading advertising agency in Sydney, working on campaigns for McDonald’s.
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