Federica Andreini

communication and marketing manager

CopywritingContent WriterMarketingEditorCopywriterHRBrand Marketing ManagerCommunications ManagerContent Manager

The current marketing strategies have shown significant growth in brand visibility and customer engagement. Digital marketing channels, particularly social media and email marketing, have seen the most substantial growth. However, there is potential for improvement in content marketing and SEO. The communication strategy has been effective in managing brand reputation and crisis management. Moving forward, the focus should be on personalization in marketing communication, leveraging data analytics for targeted marketing, and improving SEO strategies for better online visibility.

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Work Background

Communication Manager

LFA architecture&engineeringCommunication Manager

Nov. 2022Schio, Veneto, Italia

Freelance Author

StudioMagazineFreelance Author

Jun. 2019 - Mar. 2021Bologna, Italia

Collaboratrice

Tile EdizioniCollaboratrice

Mar. 2019 - Dec. 2019Modena, Italia

Reporter freelance

Ceramica.infoReporter freelance

Jan. 2018 - Mar. 2021Bologna, Emilia-Romagna, Italia

Founder

TheDropSignFounder

Jun. 2017Bologna, Italia

Events Manager, Web Adv, Web editing, Sales Promoter, PR, CRM, Social Media Marketing

THE PLANEvents Manager, Web Adv, Web editing, Sales Promoter, PR, CRM, Social Media Marketing

Jun. 2003 - Jun. 2017BolognaMy responsabilities include organizing events, present the review to architectural students, taking care of clients, relationships between the review and professional associations, universities, companies; being present to all the events dealing with the architectural market field. Continuing Education Conferences management is a new position from January 2015. I am also Responsabile for the web section Company Lab, where companies can manage an institutional account in order to promote their products to our web readers.

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