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Work Background
ElmingtonSenior Director of Marketing
Jan. 2025 - May. 2025Orlando, Florida, United States
Elevate Marketing & EventsCEO and Founder
Oct. 2024Orlando, Florida, United States
WMG Development, LLCDirector of Marketing and Operations
Aug. 2022 - Oct. 2024Winter Garden, Florida, United States• Responsible for the marketing operations of development pipeline in excess of $450M
• Built marketing department from the ground up establishing new systems and processes
• Brand ambassador and culture champion
• Support a development team of 40+ with market and collateral needs
• Sole content creator for all social media, video, and print assets via digital design, photography, and drone footage
• Generator and point of contact for internal and external communications within the company
• Lead and create corporate initiatives that drive team engagement and fulfillment
• Implement national tradeshow strategy and design for brand awareness
• Creation and steward of internship program
• Oversee and conduct all recruiting and onboarding for new team members
• Creator of new performance management system and monitor progress on all internal team annual reviews
• Lead internal lunch and learn program
• Pioneered the new tenant opening celebration program
• Act as office administrator for mail, general info inbox monitoring, supplies, and IT troubleshooting
• Plan, coordinate, and execute all company events including groundbreakings, grand openings, local partner events, and company wide meetings
• Established new signage initiative for brand awareness across the portfolio including the design and implementation
• Collaborate closely with executive leadership, providing insight on team-related matters, including organizational design, succession planning, and change management concerns
• Created and lead a new internal swag program for team members driving excitement and pride for the brand
• Program advocate for Gallaher Edge Digital Leadership Catalyst Program launch and implementation across the organization
• Oversee PR and general media relations
• Develop and manage marketing budget, leveraging financial acumen and strategic insights to optimize resource allocation and deliver cost-effective marketing campaigns
WMG Development, LLCMarketing and Communications Manager
Jan. 2021 - Aug. 2022
Cottonwood ResidentialDirector of Marketing
Nov. 2018 - Jan. 2021Orlando, Florida, United States• Monitor lead management and daily operations of nationwide portfolio
• Manage and audit SEO and PPC performance with key vendors
• Multi-million dollar budget management for portfolio of 43 assets to ensure monthly and annual goals
• Contract negotiation and key account management for national partners
• Training and development for all new associates on marketing platforms, social media, and reputation management
• Corporate and asset level social media and reputation management
• Lead on all marketing acquisition and disposition transactions
• Monthly portfolio analysis to ensure maximum profit for each community
• Digital design for new print and digital collateral
• Development and implementation of self-guided and virtual touring campaigns
• Website development and analytics
Monument Real Estate ServicesDirector of Marketing
Nov. 2017 - May. 2018Orlando, Florida Area• Direct the development and execution of reputation management strategies while consistently monitoring corporate and asset reputation to ensure highest level of service
• Identify and maintain strategic partnerships to consistently increase traffic and performance
• Focus on growth of social media channels and online presence through Facebook, Instagram, Google, Snapchat and Twitter
• Create annual marketing budgets
• Develop and execute strategic marketing tactics based upon specific market needs
• Design digital collateral for outreach marketing
• Create and implement internal contests and campaigns for team growth and development
• Monitor weekly reports for asset performance and recommend action plans as needed • Train new team members on marketing products and services
• Creative website design based upon brand standards and individual 3rd party client needs
• Design and provide templates and resources to all sites for outreach marketing including logs, calendar, and flyers
• Work with parent company Monument Capital Management on social media strategies as well as digital pitch book creative design
• Acting marketing director by day, company event planner and team cheerleader by night.
Monument Real Estate ServicesInteractive Marketing Specialist
May. 2017 - Nov. 2017Orlando, Florida Area
Kassinger Development GroupMarketing & Development Associate
Apr. 2016 - Sep. 2016Charleston, South Carolina Area• Member of team responsible for marketing operations of 320 unit multifamily lease up project
• Identify target employers and create symbiotic marketing relationships
• Responsible for seeking new marketing opportunities to implement maximum exposure
• Give presentations to prospective target employers to emphasize incentives and highlight goals for both parties
• Review and set up all leasing contracts for preleased units
• Involved in lease up budgeting and planning
• Develop and implement strategic marketing plan
• Conduct site tours for prospective residents and business partners
• Maintain and monitor social media and online presence
• Maintain and exemplify high standards of ownership group's reputation
Pegasus ResidentialCommunity Manager
Aug. 2015 - May. 2017Asheville, North Carolina Area & Charleston, South Carolina• Responsible for the day to day operations of a 280 unit property
• Approve and audit resident files
• Run weekly and monthly reports to maintain and exceed company standards for property statistics
• Complete weekly and monthly reports to maintain and exceed goals for yearly budget
• Involved in the set up and implementation of the annual budget
• Review P&L's and send out owners reports monthly
• Complete weekly marketing to preferred employers and various businesses to maintain a solid relationship in the community and bring in traffic
• Handling complex resident issues and resolving with the highest of customer service standards
• Maintain a positive work environment and motivate team for monthly goals
• Maintain a positive presence on all social media by audit all sites and responding to all reviews and posts.
Aspen Square ManagementCommunity Manager
Nov. 2014 - Aug. 2015Tallahassee, Florida Area• Responsible for the day to day operations of a 280 unit property
• Run weekly reports to access and maintain standards for closing ratio, conversion ratio, and competitor survey
• Review monthly cash flow statements to maintain and exceed standards set by company
• Motivate staff to meet and exceed monthly goals set
• Maintain a relationship as the contact for the Chamber of Commerce for all 6 Tallahassee properties to ensure exposure for the portfolio
• Maintain delinquency at 2% and below
• Train new property managers for other Tallahassee properties and the surrounding areas
• Maintain standard on apartmentratings.com and other review sites while responding to both positive and negative reviews.
Holiday Inn & SuitesGuest Service Manager
Jun. 2012 - Mar. 2013Tallahassee, Florida Area• Spearheaded ADA and Fire safety training of all team members
• Responsible for managing front desk staff
• Responsible for acting on and responding to guest issues through third party review sites and on property directly. • Responsible for maintaining the properties brand standards in the guest service department
• Valuable member of the revenue management team for the property which establishes monthly goals and sets rate strategies
• Responsible for reading and interpreting Star reports to examine our comp set and act on excelling above our competition
Southwood Animal HospitalFront Desk Manager/Client Relations Coordinator
Aug. 2011 - Sep. 2014Tallahassee, Florida Area• Implemented a convenience rebate program which increased revenue b 10% and number of units sold by 100%
• Designed and implemented a tier training system for front office and pet resort team
• Worked with clients to educate them on flea and heartworm prevention and various medical protocols
• Responsible for scheduling up to 25 employees • Handle any guest complaints and resolve any questions pertaining to the hospital
• Responsible for training any new front desk staff • Responsible for tracking sales incentives within the hospital for various products
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