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Work Background
Cardinal Digital MarketingSocial Media Manager
Jan. 2024 - Jan. 2025Managing end-to-end paid social campaigns across diverse social platforms to drive measurable growth and client success. Key Achievements and Responsibilities:
Executed high-performing campaigns using native and third-party tools.
Analyzed performance, optimized strategies, and implemented improvements.
Managed project workflows, ensuring timely and seamless delivery.
Created detailed client reports, providing actionable insights.
Collaborated with internal teams to align paid social with broader campaigns.
Maintained strong client relationships and provided regular updates.
Trained and upskilled team members on best practices.
Top Growth MarketingMedia Buyer
Feb. 2021 - Jan. 2024I specialize in leveraging the power of Facebook ads to drive exceptional results for our esteemed e-commerce clientele. With a strategic approach and a deep understanding of digital advertising dynamics, I orchestrate campaigns that propel brands towards their goals while ensuring maximum ROI. Strategic Campaign Development: I architect and execute data-driven Facebook ad campaigns tailored to each client's unique objectives. My approach involves meticulous audience segmentation, ad creatives that resonate, and the selection of ad formats proven to generate engagement. Scaling Brand Presence: Recognizing the potential of Facebook as a formidable marketing channel, I expertly scale our clients' brands by expanding their reach and resonance. My strategies encompass geographic expansion, demographic targeting, and frequency optimization. Ad Performance Analytics: I dive deep into performance metrics to extract meaningful insights. Armed with this data, I make informed decisions to enhance ad performance, optimize conversion funnels, and pivot strategies when necessary.
2BCORESocial Media Marketing Manager
Mar. 2020 - Feb. 2021Mexico City Area, MexicoAs a dedicated Social Media Marketing Manager, I played a pivotal role in driving digital success and enhancing brand visibility through a range of strategic activities. Leveraging my expertise in digital marketing, I meticulously crafted and executed multifaceted campaigns to engage, attract, and convert target audiences. 1. Digital Strategies:
Developed comprehensive digital marketing strategies aligned with business objectives, ensuring optimal online presence and brand consistency across various platforms. 2. SEO Strategies and SEM:
Executed effective Search Engine Optimization (SEO) techniques to improve organic search rankings and boost website traffic. Managed Search Engine Marketing (SEM) campaigns to enhance paid search visibility. 3. Ad Campaign Creation:
Designed, launched, and optimized impactful Google Ads, Facebook Ads, and LinkedIn Ads, reaching specific demographics and maximizing conversion potential. 4. Lead Generation:
Implemented lead generation tactics to attract potential customers and nurture them through the sales funnel, contributing to business growth and increased revenue. 5. Graphic Design:
Utilized creative design skills to produce visually compelling content for social media posts, advertisements, and promotional materials, ensuring a consistent and engaging brand identity. 6. Market Study:
Conducted thorough market research and analysis to identify trends, monitor competitors, and refine marketing strategies for a competitive edge. 7. Customer Journey Mapping:
Developed comprehensive customer journey maps to visualize and optimize the entire customer experience, from initial touchpoints to final conversions. 8. Email Marketing:
Devised and executed email marketing campaigns, crafting engaging and relevant content to nurture leads, retain customers, and drive repeat business.
Mercado LibreQuality Control Analyst
May. 2019 - Mar. 2020
Mercado LibreAnalysis Specialist
Jan. 2019 - Jan. 2020
Lr filmsCommunity Manager
Dec. 2017 - Dec. 2018Ciudad López Mateos Area, Mexico
INFO LagunaMarketing Assistant
Jul. 2015 - Oct. 2017Gomez Palacio Centro, Durango, Mexico
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