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CPG Independent ConsultingChief Revenue Officer
Jun. 2024
Vivabox SolutionsSenior Vice President of Sales
May. 2023 - Apr. 2024Rockville, MD (Lion Equity) Successful Sale in 2024 to Veritiv Corp.Recruited by Lion Equity Partners as the final piece of the executive leadership team to ensure a successful exit for an aggressive timetable and sale. Worked closely with leadership team, Lion Equity, and bank partners to refine the commercial strategy for a profitable sale. Outlined growth strategy for the next owners. Completed exit and sale in 2/2024. Company was acquired by Veritiv Corp. - Handpicked as the final leadership team member to spearhead high-growth vertical market entry and a three-year expansion roadmap. - Implemented a CRM discipline using Pipedrive, significantly improving pipeline visibility and forecasting accuracy. - Exceeded FY23 revenue and EBITDA targets, delivering a 75 basis point margin improvement. - Reorganized and professionalized the sales structure, positioning the business for scalable, new business growth.
EastPoint SportsVice President of Sales
Apr. 2021 - Jul. 2023Morristown, NJ – (Mason Wells Private Equity) Merger Buffalo Games 3/2023Leadership team member reporting to the CEO. Created a world-class selling organization by assessing and managing existing sales teams and recruiting A+ talent. Led strategy to broaden channel penetration in core categories while leveraging product development and brand partnerships to fuel growth in current channels. Implemented a data-driven sales strategy that enabled the company to exceed sales goals. - Broadened retail presence by launching new product categories and forming brand partnerships with Nerf, Hasbro, ESPN, and NFL. - Architected a dynamic pricing model for both Direct Import and Domestic distribution channels. - Collaborated cross-functionally with Product Development to capture underserved market segments and create new Go to Market Strategy. - Steered the business through the 2021 freight and shipping crisis with a cross-departmental, cost-optimized logistics strategy.
Emery Jensen DistributionPresident & General Manager
Jan. 2020 - Jul. 2020Chicago, IL – A Division of Ace HardwareRecruited to rebuild, transform, and merge two recently acquired wholesale hardware and lumber companies. Owned P&L and drove financial discipline in product margin, freight, trade spend, and price strategy. - Tasked with turning around two struggling wholesale distributors (Emery Waterhouse and Jensen Distribution) post-acquisition. - Reduced operating losses from -$28M in 2019 to under -$8M in 2020. - Maintained $380M in revenue while reducing headcount by 20% and SG&A expenses by 15%, driving $20M in operating income gains. - Surpassed financial targets ahead of schedule by June 2020.
CrayolaSenior Vice President Sales
Feb. 2015 - Oct. 2019Easton, PAGlobal executive team member reporting to the CEO. Recruited to build a world-class selling organization. Owned NA sales and set strategic vision, including e-commerce, customer marketing, and sales operations. - Partnered with executive leadership to establish a three-year product roadmap and strategic business pillars. - Built senior-level relationships across Mass, Value, Club, Craft, F&D, Regional, and E-commerce channels. - Drove a performance culture by implementing robust forecasting, budgeting, and cost control processes, resulting in a 5.2% CAGR and 5% EBITA over five years. - Launched an aggressive Amazon and DTC strategy, expanding the digital shelf by 30% and generating over $30M in incremental revenue across four years.
Jarden CorporationSenior Vice President Sales – Quickie Manufacturing
Jan. 2013 - Jan. 2015Delran, NJLeadership team member reporting to the CEO. Selected to restructure Sales, Marketing, and Finance after Quickie acquisition. Brought in to an acquired private company to craft a three-year strategy to grow beyond Home Centers, rebuild the U.S. sales team, and expand share in the Drug and Grocery channels. - Diversified distribution by expanding beyond Home Depot and Lowe’s into Walmart, Target, and F&D channels, growing these segments by over 15%. - Built a high-performance sales team focused on data-driven selling, market insights, and consistent commercial operating rhythm. - Partnered with product marketing to establish a formal stage-gate development process.
Radio FlyerVice President of Sales
Aug. 2011 - Jan. 2013Oak Brook, ILRecruited to rebuild the commercial strategy for the U.S. direct sales force and international distribution network. Restructured a lean U.S. sales and forecasting team. Hired and managed an international business lead and regional representatives for global business. Partnered with CMO to define Global NPD Process. - Restructured U.S. sales and forecasting functions; recruited and managed international leadership and regional reps. - Renegotiated underperforming distributor contracts and transitioned to stronger partnerships, using a phased EU product development strategy. - Implemented a reliable forecasting model and monthly sales cadence. - Collaborated closely with the CMO to execute digital and direct-to-consumer strategies.
Newell RubbermaidVice President of Sales - Graco Baby Division
Sep. 2007 - Aug. 2011Atlanta, GAGlobal leadership team member. Led commercial strategy for the U.S., Canada, and Latin America. Owned a P&L. Partnered with VP Operations and CFO to reduce trade spend, SG&A, and inventory, and improve cash flow. Created a monthly KPI dashboard. Built C-level relationships with Walmart, Target, Toys “R” Us, buybuy Baby, Amazon, Kohl’s, Costco, Kmart, and Sears. - Grew sales by $55M over four years, representing a 12.5% revenue increase. - Led the development and implementation of a formal S&OP process, integrated with SAP for improved supply chain efficiency. - Created a forward-looking channel strategy, incorporating price increases and a new trade program. - Successfully launched two premium brands, Teutonia and Aprica, in the U.S. by crafting a tailored channel and pricing strategy.
Newell RubbermaidDirector of Sales - Graco Baby Division
Jan. 2003 - Sep. 2007Develop a differentiated fashion and product feature strategy to grow the specialty channel. Lead pricing and customer co-op improvement.
Sara LeeDirector of Category Management
Aug. 2001 - Apr. 2003Exton, PAThe Household Products Division of Sara Lee.
Seagram´sSales & Marketing Management
Apr. 1995 - Aug. 2001New York, NYAn $8B global manufacturer of premium beverages in NY. Business Development Manager, New York, NY Sales Account Manager, Bethlehem, PA
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