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Work Background
FairloChief Marketing Officer
Oct. 2022Stockholm, London, HeraklionLaunched in 2018, Fairlo is a fintech driven by a strong culture rooted in the idea of a more fair and more sustainable life-happens buffer, an alternative to credit cards, expensive loans and buy-now-pay-later. > One of only two Swedish companies on top 10 of Financial Times and Statista's 2024 ranking of Europe's fastest-growing companies. > Sweden's only B Corp certified consumer credit, one of only 16 Swedish B Corps and one of only 20 worldwide within our industry category. > 4.7 score on Trustpilot from more than 4000 reviews, 90% of which are 5-star reviews. > The Fairlo fairness receipt is the first in the world, which speaks volumes to just how opaque and dishonest the credit industry is. With Fairlo you get a fairness receipt for every transaction, stating the exact economics of it. How much does it cost, where does the money go, how much do we stand to profit and so on. > "Consumer Credit Provider of the Year" and "Responsible Lender of the Year" at the Credit & Collections Industry Awards 2025.
KlarnaGlobal Marketing Director
Apr. 2021 - Oct. 2022Stockholm, Stockholm County, SwedenFocussing on storytelling, I led the creative work developed within the global Brand Creative hub, ensuring the quality of the ideas and output from our teams internationally; plus working with the brand's overarching narrative, personality and positioning. Klarna is the new pink standard of banking and shopping, a world-class marketeer with an unparalleled knack for harnessing the power of pop culture, proven by campaigns like “Shop like a queen” with RuPaul’s Drag Race superstars, “Smoooth” with Snoop Dogg, "Drop your lockdown look" with A$AP Rocky and “Get what you love” with Lady Gaga.
MäklarringenMember of the Board
Jun. 2018 - May. 2019Stockholm, SverigeMäklarringen is a leading realtor and was founded 1981. Today it has +65 stores across Sweden, France, Portugal, Spain, Turkey and Cyprus.
River, The AgencyCreative Director / Managing Partner
May. 2012 - Apr. 2021Stockholm / AmsterdamRiver, Best Mid-size Ad Agency 2021 and 2020 (Årets Byrå/Regi), is the new breed, a creative and strategic communication consultancy specialized in Cultural Engineering™ - with a staff of +30, an impressive +20 years on the market and awards from most festivals including Cannes Lions, One Show and Guldägget. Working out of Stockholm and Amsterdam my current clients include global, European, regional and local projects for clients like Nike, Klarna, Heineken, Moderna Försäkringar, Norrsken, Stora Enso, Nordea and more. At River I've also worked with Electrolux, Mazda, Philips, Tele2, SF Studios, SOS Children's Villages, Stockholm Pride and many more. #1 Agency of the Year 2021
#1 Agency of the Year in 2020
The Tastas Agency ABWriter / Speaker / Cultural Engineer
Mar. 2010WRITING for radio, TV and film. Released projects include documentary CIRKUS ZLATAN on TV3, radio theater series UFOPODDEN on SR P3 and TINNITUS short horror story on SR P1. Development project include sci-fi series MELT with Moa Gammel and SF Studios and horror series concept IMPRINT with Moa Gammel and Nexiko. Have also written columns and articles for Nyheter24, Computer Sweden, Resumé, Inustry Standard, Nollett and more. THE TASTAS AGENCY was previously The Pistöl Agency which started out as Wiley & Partners and became two; Wiley/Y&R and The Pistöl Agency that worked with Nike, Ladbrokes, Odd Molly, Riche, Nordea, Uppsala Kommun and more. OPINIONATED SPEAKING, mostly on topics regarding brand and communication. Lectures include opening keynote speaker at IDG’s Webbdagarna, Stockholm School of Economics/Handelshögskolan, Berghs School of Communication, Beckmans College of Design, DCC Creative Summit, MTV and more. Panels range from Stockholm Media Week to being on a sex panel on TV3 or debating the ad industry in Guldäggspodden. CREATIVE JURY stints include D&AD, Guldägget, Dubai Lynx, New York Festivals, London International Awards, Cresta Awards, a bunch of years for Resumé Månadens, Strategy Awards, Golden Hammer, Kiev International Advertising Awards, Scandinavian Advertising Awards, Golden Drum and more. AMBITIOUS EVENTS in collaboration with Eija Skarsgård in Stockholm (e.g. Chen Man x Fotografiska, Backstage Hotel opening party, The Northman world premiere party, Tarzan premiere party and Crystal Spirit Dinner x Dan Aykroyd), Gothenburg (e.g. Nöjesguiden Way Out West) and Berlin (e.g. Knäckewürst Bergahin Kantine). I’ve also managed clubs concept, including three years for Spy Bar and before that stints at Sturecompagniet's summer VIP The Wall and hipster joint Kåken, all these part of Stureplansgruppen and after that for VIP-club Moon Motel and Vassa Eggen.
Stockholm WineLabMember of the Board
Jan. 2009 - Dec. 2013Stockholm, SverigeStockholm WineLab was a wine and spirits importer and marketeer handling brands like Crystal Head Vodka, Patriarche, Bosman, Godet and more.
Naked Communications EuropeExecutive Creative Director
Jan. 2009 - Dec. 2010Stockholm, SverigeNaked is the new era of communication and brand strategy meeting media creativity meeting... Well, let's just call it a hybrid agency, a briliant misfit. Clients ranged from RFSU and Aftonbladet to Bacardi and Unibet.
Scholz & FriendsCreative Director / Founding Partner
Dec. 2003 - Mar. 2009Stockholm, SverigeResponsible for the agency's methods and client offer. Working with strategic as well as creative development on some of our key clients, including the Northern Europe Nike account, the telecom brand 3, the global newspaper Metro, the international betting brand Betsson and much more. #1 Agency of the Year in 2008
#2 Agency of the Year in 2009
#3 Agency of the Year in 2007
Ogilvy & MatherCreative Director
Jan. 2001 - Dec. 2003First as co-Creative Director for OgilvyOne, taking it from bottom ranking to Direct Agency of the Year in a little more than a year. After that as co-founder of Ogilvy Adrenaline, a youth-specialized unit within Ogilvy Advertising. Key clients included Coca-Cola (Fanta and Sprite), Kraft Foods, Nordea and TUI Travel. #1 Direct Agency of the Year 2002
BRISMember of the Board
Jan. 2001 - Dec. 2002Stockholm, SverigeBRIS, founded in 1971, is one of Sweden's leading child rights NGO's.
Digitas LBi (formerly Framfab)Art Director
Jan. 1999 - Dec. 2001Framfab was the new world order. Clients included Vattenfall, BRIS, Bredbandsbolaget and more.
Day8Creative Director / Webdesigner
Jan. 1998 - Dec. 1999A digital agency in Orebro
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