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Work Background
Bernie Brown CollectionsFounder
Jan. 2024Buckinghamshire, England, United KingdomAs Founder and Managing Director of Bernie Brown Collections, I oversee the full creative and operational direction of the brand, specialising in luxury, ethical skincare and beauty collections. My role combines product and packaging design with end-to-end management of suppliers, transport, and logistics, ensuring our collections are produced to the highest standards and delivered seamlessly to customers and retail partners. Key areas of focus include: Product & Packaging Design – developing unique, event-inspired collections with bespoke artwork and sustainable packaging. Supplier & Operations Management – coordinating with trusted suppliers and manufacturers, managing transport and logistics both nationally and internationally. Brand Growth & Engagement – showcasing Bernie Brown Collections at wedding fairs and events, building relationships with retailers, stockists, and customers across diverse sectors. Client Partnerships – working with wedding boutiques, influencers, and corporate clients to deliver personalised collections tailored to their audiences. At Bernie Brown Collections, I bring together creativity, design, and operational management to deliver products that not only stand out visually but also reflect our values of sustainability, inclusivity, and ethical beauty.
Bernie Brown StudioCreative Director
Mar. 2023United KingdomFounded and developed Bernie Brown Media, delivering full-service social media management and creative content for businesses. I oversee the entire process - from initial ideas and product shoots through to editing, posting, and campaign management - ensuring content is visually engaging, trend-led, and tailored for each platform. With hands-on experience building websites, managing social media accounts, and producing content that drives engagement, I combine creative storytelling with platform strategy to help brands grow their online presence.
Samraj-Brown EyewearCreative Director
Mar. 2022Buckinghamshire, England, United KingdomAs Founder and Managing Director of Samraj-Brown Eyewear, I lead the brand’s vision from concept to creation - combining British design with Italian craftsmanship to deliver luxury eyewear built around moments in time and icons of past and present. My role spans every part of the business: Design & Product Development – creating distinctive, handcrafted eyewear collections that balance heritage and innovation. Marketing & Social Media – building brand identity and storytelling through strategic campaigns that connect with opticians and customers worldwide. Operations & Logistics – managing production, supply chains, and international logistics with suppliers and artisans across Europe and beyond. Global Partnerships – introducing Samraj-Brown to independent opticians and boutiques around the world, offering exclusivity and premium collections tailored to their markets. At Samraj-Brown, my mission is to create timeless eyewear that unites heritage, craftsmanship, and inclusivity, while growing a global network of partners who share our values of quality and design excellence.
EESenior Commercial Vendor Executive
Jun. 2018 - Aug. 2022London, United KingdomManaged EE’s nationwide Manufacturer Elite Programme, overseeing partnerships with Apple, Samsung, and Sony while leading a network of 817 in-store brand specialists across the UK. Responsible for programme communications, performance targets, and brand consistency, ensuring retail employees were equipped to deliver technical expertise and outstanding customer experiences.
EERegional People Lead
May. 2017 - Aug. 2019London, Greater London, United Kingdom
EERetail Diversity Rep
Jun. 2016 - Jun. 2017London, United KingdomA role set up within the employee council due to my work creating the new LGBT+ network. Ensuring our workforce are supported and connected throughout EE
EENational Deputy Employee Rep for Channel & Trading for Retail Stores UK
Apr. 2016 - Aug. 2019South England
EELead Store Manager
Mar. 2016 - Aug. 2019London, United Kingdom
VodafoneEmployee Consultative Council Delegate
Mar. 2014 - Mar. 2016NationwideThe ECC is made up of employees from various areas of the business.
I am one of three delegates that represent Consumer for Vodafone UK with my constituency being south Retail.
This involves interaction on all management levels from the Vodafone UK CEO, site specific management leadership teams down to site colleagues.
VodafoneLGBT Steering Committee Member
Mar. 2014 - Mar. 2016United KingdomRepresenting Vodafone UK Retail, influencing, supporting and creating diversity awareness
VodafoneRetail Store Manager
Apr. 2012 - Mar. 2016Stratford LondonCurrently running the day to day activities in one of Vodafone's top elite flagship stores' that for 2013 in the final 3 for 'Store of the Year' I've the past few months I have taken regional lead on training and development of New Store team members.
This includes liaising with internal and external contacts to ensure uniforms arrive and the teams are operationally ready for launch day. Within one of Vodafone's UK Elite Flagship stores I am joint responsible for the following: • Ensuring all KPI's are not only met but exceeded
• Top 6 in the company for NPS 2014
• First Elite store ever finish on 89% NPS
• Successful recruitment within the store and the region
• Motivating the a store team of 27 members
• Team reviews, training and succession plans
• Take full responsibility of the training/coaching and development for my team of 30 with some successful team members leaving for management, regional and HQ roles
• Ensuring store standards and visual merchandising are not only to plan but the customer journey is clear and effective.
• Audit control – X rated audit for 2013 - Vodafone's highest grade within the PIGEX System Vodafone's outstanding customer excellence makes me proud to be within this group. From the start, joining an elite team in Stratford, the heart of the Olympics i am now looking to see what the company offers from retail to the impressive HQ in Newbury.
Phones 4uRegional Customer Excellence Coach (MOT) - Region 13
Sep. 2007 - Mar. 2012London, United KingdomSolely responsible for ensuring the London retail region exceeds all customer experience measures.
Creating training and coaching models Planning, producing and successful execution of coaching sessions for up to 30 people aimed at improving the level of service across the stores
Monthly reviews with sales and customer excellence under performers
Store control visits – planned and unplanned
Reporting directly to the Area Sales Director I had 35 stores across North, Central and West London with over 300 team members
Phones 4uRetail Store Manager
Jul. 2007 - Sep. 2011Newcastle/LondonI managed a team of 16 in the company's largest retail store.
- Requested personally by the Sales Director to open two new stores in the new Phones4u with DSGI (Dixons group) project which involved me communicating directly with the Phones4u Operations Director and the Currys/PCWorld Operations Directors and continue to support them - Was asked to move to Barrow, Cumbria for two month to completely restructure the lowest performing store which won a company award for most improved store of the year - Ensuring all KPIs are not only met but exceeded.
- Store is merchandised according to company instructions and store standards are kept to the highest of standards - Making sure the morning is fully set up, staff know their individual targets and the store promptly opens and closes on time, avoiding a shopping centre fine
- Ensuring all staff are fully trained in all areas of the business from new propositions through to all areas of compliance and health and safety.
- Head investigations and am highly involved in company recruitment events
- Making sure my staff have the right mental attitude and motivation for the day ahead and coach when needed I started back in 2007 in a small town north of Newcastle called Ashington as a sales consultant.
From that date to the very last day in march 2012 it was an incredible journey.
This saw me promoted several times, being seconded to Barrow-in-Furness for two months, win awards on performance, move and exceed at one of the companies largest stores- metro centre.
it saw a move back to london where i joined the companies leading store on oxford street.
I was even lucky enough to take part, complete and raise money in the Phones4U 3 peaks challenge.
Within the last year i was running 3 stores in a cluster and controlling all aspects of customer excellence including coaching and training, investigating and disciplinary hearings along with store visits on 35 stores across London.
BurberrySales/Small Accessory Manager
Jan. 2004 - Dec. 2008Chatham place
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