Philip Morris InternationalTerritory Executive
Apr. 2015 - Apr. 2016Bogotá• Sales | Region 1 (Bogotá & Cundinamarca)
• Serve key POS in a core area of Bogotá, Colombia and take advantage of the customer relationships and knowledge on them in order to maximize loyalty with the company and brands
• Increase the PMI brand's Share of Market by ensuring product volume and availability
• Manage large data sets to comprehend the territory dynamics (including POS segmentation, consumer consumption habits, distribution flows, purchasing triggers, etc.) by working together with the distribution supervisors to improve the business performance
• Lead the growth opportunities for the brands in terms of availability, visibility, prices, portfolio management, distribution; in order to guarantee brand presence in the POS
• Ensure an efficient use of the trade programs designed for the different channels to maximize Share of Market
• Instruct the business partners with product knowledge, tobacco category management and profitability as well as tobacco regulations in order to provide accurate information to consumers