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Work Background
Cabe Bali ProcomSocial Media Marketing Specialist
Jan. 2023 - Dec. 2024Bali, Indonesia- Developed and executed social media campaigns that increased brand visibility and audience engagement across platforms.
- Created and published compelling content tailored to target demographics, leading to increased user interaction and website traffic.
- Boosted organic and paid reach by managing daily social media operations, including content scheduling, community management, and platform optimization.
- Conducted performance analysis using analytics tools to identify trends, track KPIs, and adjust strategies accordingly.
- Provided regular reports and insights on campaign performance, engagement metrics, and audience behavior.
NEUROSENSUMSenior Business Development Manager
Jun. 2022Jakarta, IndonesiaLed business development initiatives for a cutting-edge market research firm leveraging neuroscience and AI tools such as EEG, Eye Tracking, and Facial Coding to decode consumer subconscious behaviour. Played a pivotal role in expanding client partnerships and driving revenue growth. Key Responsibilities:
- Led end-to-end account management for key clients, ensuring delivery of customised research solutions and high client satisfaction.
- Cultivated and maintained strong, long-term relationships with existing clients, acting as a strategic advisor to identify ongoing needs and opportunities.
- Formulated and executed growth strategies focused on both revenue maximization and client success.
- Acquired and onboarded new clients through consultative selling, showcasing the value of Neurosensum’s neuroscience-driven insights for marketing and product development.
- Built partnerships and alliances with synergistic companies to expand market presence and service offerings.
- Identified and pursued new revenue streams within both new and existing accounts.
SURVEYSENSUMBusiness Development Manager
Jun. 2022 - Dec. 2024Jakarta, Indonesia- Developed and executed strategies to increase brand visibility and awareness for SurveySensum in target markets.
- Led end-to-end client engagement, from prospecting and pitching to onboarding and relationship management.
- Acted as a trusted advisor to clients, identifying key CX pain points and offering tailored platform solutions to enhance customer journeys across all touchpoints.
- Collaborated with cross-functional teams (marketing, product, tech) to relay customer feedback and support continuous product enhancement.
- Advocated for clients’ needs internally, ensuring alignment between product development and real-world CX use cases.
- Supported co-marketing initiatives and customer success stories to drive adoption and referrals.
KoinWorksBusiness Development Partnership
Sep. 2021 - Jun. 2022Jakarta, Indonesia- Led full-cycle partnership efforts—from proposal development and stakeholder pitching to onboarding and post-integration relationship management.
- Identified, developed, and nurtured both new and existing business opportunities to support sustainable growth.
- Acted as the bridge between internal teams and external partners to ensure seamless communication, alignment, and execution of joint initiatives.
- Conducted partner education and enablement activities to boost awareness and usage of KoinWorks’ financial products and digital tools.
- Ensured smooth collaboration across departments (product, marketing, compliance, tech) to deliver consistent value to partner accounts.
Prudential Indonesia (PT Prudential Life Assurance)Associate Financial Advisor
Feb. 2021 - Sep. 2021Jakarta, Indonesia- Assessed clients’ financial health, including income, risk appetite, life goals, and investment capacity, to develop strategic financial plans.
- Delivered tailored recommendations on asset allocation, insurance coverage, investment vehicles, and retirement planning.
- Conducted market research and ongoing financial analysis to ensure up-to-date and relevant guidance.
- Educated clients on financial literacy, investment options, and the importance of diversified portfolios.
- Built and maintained strong long-term client relationships through consistent support, periodic reviews, and transparent communication.
Nanos - AI MarketingInternational Sales Partner (Remote)
Apr. 2020 - Dec. 2020Zurich, Switzerland- Provided personalised digital marketing consultations to individual clients and businesses, focusing on simplifying complex concepts for those with low-to-medium technical literacy.
- Introduced and positioned Nanos’ machine learning-driven platform to local businesses as a cost-effective, fully automated marketing solution.
- Conducted cost-benefit analysis and value propositions tailored to specific client goals, helping stakeholders understand ROI and platform efficiency.
- Delivered a high-quality client experience by offering practical support, solving technical adoption challenges, and ensuring marketing objectives were met.
- Actively contributed to brand awareness and market penetration strategy within a new and growing region (Indonesia).
Cabe Bali ProcomMarketing & Business Development Executive
Sep. 2019 - Feb. 2021Greater Jakarta Area, Indonesia- Managed event-related projects and client accounts, ensuring successful execution aligned with both client objectives and internal KPIs.
- Prepared tailored business proposals and delivered compelling pitches to prospective clients, emphasizing the agency’s creative strengths and customization capabilities.
- Conducted ongoing market and trend analysis to develop short-, mid-, and long-term marketing strategies aligned with evolving industry landscapes.
- Collaborated with internal creative and production teams to translate client briefs into engaging brand experiences.
- Contributed to brand positioning and awareness initiatives to differentiate the agency in a competitive market.
GREAT EASTERNHuman Resource Intern
Jul. 2018 - Sep. 2018Kuala Lumpur, Malaysia- Supporting the effective performance of HR department in performing the tasks - Assisting in the implementation of HR policies and procedures, include; recruiting, selecting, and hiring a potential employee - Performing data entry, designed, and maintained electronic file system
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