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Work Background
Smart MeetingsMarketing Director
May. 2023Sausalito, California, United States- Lead and oversee marketing department, ensuring effective customer relationship management.
- Conduct market research to identify trends and monitor competitors' marketing initiatives.
- Create and execute comprehensive marketing strategies to generate awareness of the company's products and services.
- Develop and oversee the annual marketing plan and budget, allocating resources strategically.
- Organize and manage promotional award campaigns to drive customer engagement.
Smart MeetingsMarketing Specialist
Apr. 2022 - May. 2023Sausalito, California, United States- Created and managed digital magazine, newsletter, and webinar emails, promoting client advertisements and resources.
- Developed targeted HTML-based emails for client audience segments.
- Collaborated cross-functionally to plan and execute digital campaigns and resources.
- Provided sales support through Salesforce management and asset clarification.
- Managed landing pages and surveys for award programs, generating sales opportunities.
- Delivered exceptional customer service to B2C clients in the Hospitality, Tech, and Consumer Goods industries.
Advent Properties, Inc. - Property Management & Real Estate BrokerageMarketing Manager
Sep. 2019 - Aug. 2023Oakland, California- Executed content marketing strategies across various channels to drive lead generation.
- Implemented resident retention communication strategies and promoted vacant units.
- Monitored website analytics, SEO performance, and internal communications for growth optimization.
- Managed employment position advertising and established partnerships with external vendors and community service groups.
- Developed marketing systems for streamlined processes.
The ApothecariumSales Consultant
Oct. 2018 - Oct. 2019San Francisco Bay Area• I achieved "Employee of the month" twice after six-months of my hiring date. • Created a plan to improve our Online Sales and Content Marketing strategy.
• I educated customers about various forms and methods of dosing cannabis in a consultative manner. • Among other in-store responsibilities, troubleshooting issues with Online orders, inventory control, and training new hires.
Dari CreatesFreelance Photographer
Jul. 2018 - Aug. 2023San Francisco Bay Area
doNYCContent & Sales Coordinator
Jan. 2018 - Apr. 2018Greater New York City Area• Promoted within 11 months of interning to a role that allowed me to work the sales model end-to-end. • Discovering leads, creating compelling proposals, nurture client relationships, assisting clients cross-functionally to acquire deliverables, helping launch effective marketing campaigns, and presenting client summary reports.
CULTR Media CollectiveFounder
May. 2017 - Jul. 2018Greater New York City Area• CULTR (Pronounced Culture) is an independent Urban Culture Platform, created to promote and champion emerging artists of the NYC music scene. • Since starting CULTR I've partnered with over 20 incredibly talented professionals relevant towards creating effective media supporting the promotion of NYC artists, as well as partnering with the Urban Arts and Technology Incubator; Growhouse NYC. • Since partnering with Growhouse and BRIC Arts & Media, we've created a Podcast titled "The CULTR Podcast" which covers Pop Culture, Music Industry, Relationship and Social Issues from an unfiltered urban perspective. • With the lack of funding, organizational structure, and my departure from NYC, CULTR ended but left it's mark on the city with the idea of creatives joining together to uplift other creatives.
doNYCSales & Outreach Assistant
Jan. 2017 - Dec. 2017Greater New York City AreaDoNYC has given me the best industry related internship I could have ever asked for. Besides working in a small startup environment and learning directly from decision making executives, DoNYC taught me everything I needed to know about digital and social media marketing. I researched and compiled new business prospects through a wide range of verticals, learned how to excel in our sales process: discovering new clients, nurturing client relationships and closing sales. I created compelling proposals to help increase sales, worked with clients on behalf of the Operations Team to acquire deliverables and successfully launch marketing campaigns, worked with the Operations Team to analyze back-end data to create client summary reports, helped the team execute branded events, and worked with Content Team on researching topics aligning with scheduled curated content.
H&MSupervisor
Aug. 2016 - Jul. 2018Greater New York City Area
Playboi New YorkFounder
Aug. 2016 - Jan. 2017Greater New York City Area• I created and designed a Brooklyn-based streetwear clothing brand.
• Our launch party and collaboration event with ‘Social Gawds’ generated over $1,000 in funding and $200+ in sales, on a $500 budget.
• With a demanding schedule consisting of classes, work, and an internship designing and managing this brand became difficult to grow and development the brand.
Romeo HunteMarketing And Promotions Intern
Nov. 2015 - May. 2016Greater New York City Area• Generated center of influence leads to increase brand recognition.
• Designed promotional campaign materials to enhance social engagement on all social media platforms.
H&MShift Supervisor
May. 2014 - Oct. 2018Greater New York City Area• Accumulated 4 years of experience working as a part-time sales advisor and a full-time supervisor in NYC.
• My responsibilities included opening and closing the store, delegating in-store functions among the team, adapting and teaching new procedures to improve workflow optimization, planning daily break and lunch schedules;
• While ensuring proper point of sale, fitting room, back stock organization, visual presentation, security, safety, and banking procedures are followed correctly.
• Trained and developed new hires, making them feel at comfortable and confident working for the company.
Foot LockerSales/Stock Associate
Aug. 2013 - May. 2014Greater New York City Area• Started as a PT-Sales Associate at House of Hoops on 34th street. After 4 months I noticed that my sales techniques were better suited for understanding consumer needs. I developed an interest in creating repeat customers opposed to selling to someone new everyday. • I decided to take on to a Stock Associate position because I thought I would be better suited to help with inventory, sales coordination and operations. • Moving into a stock role also taught me how to keep merchandise organized and neat so finding and selling products became easier for the entire staff.
Luna Park Group SalesCashier Supervisor
Jun. 2013 - Oct. 2013Brooklyn, NY• Developed exemplarity decision making skills which can benefit the consumers as well as the company when it comes to sales and information.
• Documented and edited the schedules for the cashiers, weekly as well as breaks.
• Actively communicated with the cashiers and kept them updated with any changes/corrections to the schedules and the status of the park.
• Monitored and assisted the cashiers in handling refunds, breaks, guest complaints, difficult customers and operation information as far as the status of rides.
doUdealSocial Media Intern
Mar. 2013 - Jun. 2013Greater New York City Area• I helped manage social media accounts; and
• Scheduled on-campus events at participating colleges and high-schools to increase awareness of the dorm room essential and book selling marketplace. This was one of the most impactful internships I’ve had. I was reassigned to doUdeal in my entrepreneurship class based on my interests in digital marketing. Working in a co-working space (Alley NYC) I was able to learn from countless business professionals in a variety of industries, while sharpening my social media platform skills with doUdeal.
FiestahSocial Media Intern
Feb. 2013 - Mar. 2013Greater New York City Area• Primarily created social media and physical marketing materials to gain brand recognition, attract new vendors and clients looking to create events.
Luna Park Group SalesCashier
Jun. 2012 - Jun. 2013Brooklyn, NY• I primarily made sales for Luna Park. Selling their merchandise, ride, game and food tickets. • I built quality work relationships with executives and management of various operations of the park, in addition to everyone working on the base level. • Once Hurricane Sandy hit the coast I volunteered to help clean up the damage. • Leveraged myself into a Cashier Supervisor promotion the following summer.
Dari CreatesFreelance Photographer
Feb. 2012 - Jul. 2018Greater New York City Area• I am an event and lifestyle photographer published by CFDA, Live Civil, Timeout NY, doNYC, Ethik NY, and MAVEN Listings.
• Proven consistent results through creating exceptional content, marketing, and social campaign management for local brands, musicians, and projects.
• Currently capturing all professional materials and content for Advent Properties, Inc.
• Shot exclusively for DoNYC '17-'18. • Captured predominantly Fashion and Event Photography across NYC.
• Shot 15 presentations in total for New York Fashion Week 2016 & 2017.
• Shot behind the scenes for music videos, Clothing launch parties and live music festivals such as Meadows NYC, Panorama Music Festival, Full Moon Festival, and Fool’s Gold Day-Off.
• Founded a collective of New York based creatives in partnership with Growhouse NYC, a local non-profit organization.
• Managed the production of a short film and visual EP for a Grammy nominated London based soul artist.
High School of Graphic Communication ArtsIntern Office Assistant
Nov. 2010 - Jun. 2011Greater New York City Area• I organized data and files, ran errands for my supervisor, sold goods such as bakery items on occasion, answered phone calls and promoted events to the students & staff.
FACES NY HOUSING DEVELOPMENT FUND COMPANY INCGraphic Design Intern
Mar. 2010 - Aug. 2010Harlem, New York• Designed take-home and location based brochures and flyers for the company and their clients.
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