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Work Background
Tucson ToastmastersVP Public Relations
Jul. 2023Tucson, Arizona, United StatesMember - and now officer - of this local club, part of Toastmasters International.
RETHINK RetailTop Retail Expert | Contributor
May. 2022Tucson, Arizona, United StatesNamed a RETHINK Top Retail Influencer, 2023 and Top Retail Expert (TRE) 2024 and 2025.
TRE members bring decades worth of knowledge and insight spanning consumer marketing, connected commerce and more. In this role I help curate thought leadership on podcasts, periodicals and digital media and consult on selected client engagements.
Previously an invited member of the RETHINK Retail Advisory Council, comprised of senior retail executives, industry thought leaders and academics.
RetailWireBrainTrust Expert Panelist
Jan. 2002http://www.retailwire.com/author/james-tenser/An original BrainTrust member who has has contributed more than 2,000 pieces of published commentary and video reports. RetailWire.com is the retailing industry's premier online discussion forum. It goes beyond conventional headline news reporting to add context to events. Every business day, panelists offer commentary and insight on business stories selected by the RetailWire editors. View my posts at: http://www.retailwire.com/author/james-tenser/
NEXGENIX INCPrincipal, Retail Strategy
Jul. 1999 - Jun. 2001Irvine, CABusiness strategist and sales support executive for this e-business integration firm. Evangelist for Nexgenix Retail/CPG industry technology services. Liaison between its technology experts and clients, in both pre-sales and project delivery. Helped land and deliver multiple six-figure consulting engagements. Trusted strategic advisor to C-suite executives and sales leadership.
VSN Media, LLCPresident | Storyteller-in-Chief
May. 1998Tucson, AZFounder and chief visionary officer of VSN Strategies, a unique Expert Storytelling™ agency delivering marketing strategy, persuasive content and research for retail, brand and retail technology firms. VSN Strategies provides high-value advisory services for the retail industry and technology and solution providers. We work with your team to define sales communications strategies and transform your thought leadership into compelling business reasons to buy. VSN Media LLC is our parent business entity focused on strategic consulting, content creation and publishing. Productions have included: Tenser's Tirades commentary blog; iSTOREi In-Store Implementation Network; and the legendary VStoreNews.
Fairchild PublicationsManaging Editor - Brand Marketing Magazine
Jan. 1993 - Dec. 1998New York, NYCo-founder and Managing Editor of Brand Marketing magazine, which we conceived as a spin-off of Supermarket News. Broad and in-depth coverage of the fast-moving consumer goods industry. Extraordinary access to CPG industry leaders resulted in numerous in-depth profiles and news breaks. Many media and conference appearances. Acquired a broad contact base. (Fairchild was wholly owned by ABC-CapCities and Disney during my tenure.)
Fairchild MediaEditor - Center Store - Supermarket News
Jan. 1992 - Dec. 1993Section editor for the supermarket industry's largest and most influential news publication. Supervised a team of reporters and international freelancers covering consumer packaged goods and frozen foods. Launched Supermarket Beverage, Supermarket Candy, and Supermarket Baby supplements. Marketing Editor of SN Global. Industry themes included the adoption of category management, the Efficient Consumer Response initiative, and the dawn of online grocery retailing.
Jobson PublishingExecutive Editor - VisionMonday Magazine
Jan. 1987 - Dec. 1992New York, NYExecutive Editor and co-founder, VisionMonday, the eyecare industry's first retail business newspaper. We documented the rise of the one-hour eyeglasses phenomenon known as "superopticals," and broke the news when Walmart, Price Club, Kmart, and Costco entered the industry.
Editor-in-Chief, Vision Expo Daily
News Editor, 20/20 Magazine, the eyewear industry's leading business and fashion magazine.
Macfadden Publishing Inc.Managing Editor - The Discount Merchandiser
Jan. 1982 - Dec. 1987Greater New York City AreaPromoted from Features Editor to Managing Editor of this respected monthly trade magazine covering discount store, deep-discount drug, membership club, and big box "category killer" retail. Reported and wrote numerous news, financial, and feature articles on industry events and merchandising best practices. Responsible for managing the monthly publication schedule, coordinating the efforts of six other editors, an art director and the production department.
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