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Work Background
CanadivSr Business Analyst
Sep. 2023Toronto, Ontario, Canada
Publicis Re:SourcesSenior Associate Technology
Oct. 2022 - Aug. 2023Gurugram, Haryana, India• Facilitated discussions with business and technical stakeholders to gather business requirements.
• Conceptualized, designed, and implemented innovative B2B media solutions catering to the needs of media planners and vendors, resulting in a substantial cost savings of $1.5M for the organization.
• Created Functional and Business Requirement Documents along with User Manuals and Requirement Traceability Matrix.
• Translated complex business requirements into actionable user stories in JIRA and Azure DevOps.
• Engineered customized solutions using Power BI, resulting in a 70% reduction in report retrieval time compared to the previous system, enabling stakeholders to access critical information swiftly.
Publicis Re:SourcesSenior Associate Technology
Oct. 2022 - Aug. 2023India
ANSCO Systems Pvt LtdBusiness Analyst
Feb. 2015 - Sep. 2022India• Orchestrated CRM system implementations, yielding a 20% enhancement in media operations efficiency.
• Crafted Comprehensive Functional and Business Requirement Documents.
• Successfully planned, executed, and optimized advertising campaigns on Google Ads Manager.
• Adeptly managed end-to-end campaign lifecycles on Google Ads Manager, showcasing the ability to strategize, implement, and fine-tune campaigns for optimal performance and impactful results. • Demonstrated proficiency in business requirement gathering and documentation, collaborating closely
with clients to define clear and comprehensive project specifications.
• Successfully managed 4+ end-to-end implementations of D365 F&O Finance, Retail, SCM and E-
Commerce solutions, ensuring seamless integration and alignment with client’s business objectives.
• Achieved a 20% improvement in financial data accuracy through meticulous requirements gathering,
system configuration, and testing.
• Successfully migrated data for 4 projects, resulting in a 15% reduction in data transfer errors.
• Enhanced collaboration efficiency by 25%, resulting in a 30% reduction in project timeline delays.
• Led transformative Dynamics 365 initiatives, optimizing financial processes through rigorous requirements
gathering, system configuration, and testing.
• Transformed complex financial data into actionable insights, contributing to enhanced business
performance.
• Leveraged advanced information management principles to streamline data processes.
• Executed User Acceptance Testing (UAT) to validate and ensure optimal product functionality.
• Applied advanced data analysis using Power BI to empower strategic decision-making processes.
HEM AshramCRM Campaign Manager
Aug. 2013 - Mar. 2025· Designed and executed CRM campaigns on Google Ads and multiple advertising networks to promote products made by underprivileged children, contributing to monetizing their products and supporting the organization's mission.
· Collaborate with the NGO team to develop campaign strategies aligned with organizational goals, resulting in increased awareness and sales of products made by underprivileged children.
· Utilize ZOHO CRM tools and techniques to analyze campaign performance and optimize strategies for maximum impact, driving a 20% increase in campaign effectiveness and revenue generation
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