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Work Background
Senior Strategist
KijamiiSenior Strategist
Feb. 2025Cairo, Egypt
Brand Manager
PaySkyBrand Manager
Jul. 2024 - Jan. 2025Egypt
Senior Brand Communication Executive
PaySky | Yalla Super AppSenior Brand Communication Executive
Aug. 2022 - Jul. 2024Cairo, Egypt
Senior Digital Media Executive
realmeSenior Digital Media Executive
Oct. 2021 - Jul. 2022Cairo, Egypt
Social Media Marketing Specialist
realmeSocial Media Marketing Specialist
Sep. 2020 - May. 2021Cairo, EgyptAssisting in the formulation of brand strategies to build a lasting digital connection with consumers and increase brand awareness Planning and monitoring the ongoing company presence on social media platforms in Egypt (Facebook, Instagram, TikTok, Twitter, and YouTube) Creating monthly content calendars and schedules. Providing a visual brief for the art department to visualize ideas and communicating to reach the desired output. Engaging target prospects on social platforms while leveraging influencers Conducting Facebook and Instagram Ads Actively involved in SEO efforts and Google Ads Measuring the performance of digital marketing efforts and creating a social media performance report Regularly monitoring the competition's social media platforms and creating analysis reports. Acquiring insights about the current online marketing trends to keep strategies up-to-date.
Junior English Content Creator
SafareyaJunior English Content Creator
Aug. 2019 - Jul. 2020Cairo, EgyptCreated content for the online platform Conducted marketing research for potential clients Met with clients to discuss and identify their marketing requirements Brainstorming sessions to devise an advertising campaign that meets the client's brief Developed marketing strategies for clients Handled social media accounts for Safareya and for clients
Internship Trainee
CIB EgyptInternship Trainee
Jun. 2017 - Aug. 2017Smart Village

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