Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Blanc LabsSenior Marketing Manager
Mar. 2023 - Jun. 2024Toronto, Ontario, Canada- Increased 80.4% in organic search traffic compared to same period last year - Increased unique visitors by 175% compared to same period last year - Reached rank #2 on SERP for business related keyword in Canada - Planned and executed workshops and panels at flagship events like the Canadian Bankers Summit - Worked on the Go-to-Market strategy including persona pain points, value proposition, lead acquisition campaigns - Launched a newsletter with average open rates of 22%, well-above the industry average of 17% - Lead and executed the website re-launch with complete re-branding of assets, brand frameworks, design system and style guide - Designed and implemented ABM marketing campaigns with measurable ROI, presenting actionable insights to stakeholders.
Blanc LabsMarketing Team Lead
Aug. 2022 - Mar. 2023Toronto, Ontario, Canada
Blanc LabsContent Marketing Specialist
Apr. 2022 - Dec. 2022Toronto, Ontario, Canada
resultaContent Manager
Nov. 2021 - Apr. 2022Toronto, Ontario, CanadaContent manager for Wealth Rocket, a Canadian personal finance website.
QUADRIFIC MEDIA PVT LTD #spartanpokerContent Strategist
Aug. 2020 - Apr. 2021Mumbai, Maharashtra, India-Mapped out content strategy for www.gutshotmagazine.com and Gutshot e-magazine -Developed content calendars across verticals
-Set up editorial processes and best practices for gutshotmagazine.com and monthly e-magazine
-Established workflows for requesting, creating, editing, publishing, and retiring content
-Supervised in-house writers and editors -Commissioned and managed freelance contributors
- Assessed content strategies against viewership and engagement metrics and revised strategies
Giving CircleContent Marketing Manager
Jun. 2020 - Dec. 2021IndiaGiving Circle is an online platform which enables NGOs and change makers to reach like-minded individuals for donations and volunteering
-Increased organic traffic by 30% through creation of keyword-rich content assets
-Created keyword-rich content assets, managed editorial calendar
-Wrote UX copy and content for website -Published articles and interviews with subject matter experts
-Wrote social media copy
Amar Chitra KathaBusiness Head
Mar. 2016 - Feb. 2020Mumbai, Maharashtra, IndiaIn my role as Business Head at Amar Chitra Katha, I successfully managed marketing budgets for on-ground and digital campaigns, resulting in a 50% increase in digital branded content revenue within 9 months. I also generated $500,000 worth of earned media through strategic partnerships and achieved a 21% year-on-year growth in subscription revenue. • Brand custodian for children's brand 'Tinkle', overseeing brand strategy for all categories • Identified new business opportunities & increased digital branded content revenue by 50% in 9 months working with brands like Visa, Tata Mutual Fund, Uber, Kelloggs, Johnson & Johnson
• Generated $500,000 worth of earned media through strategic partnerships
• D2C and retail marketing strategy, product strategy, business development
• Worked with editorial, production, and sales teams to develop and launch new products and merchandise
• Supervised e-commerce and chain-retail partnerships including Amazon, W.H Smith, Relay, Crossword, Landmark, and Future Retail stores
• Lead the IP licensing business for OTT platforms: Netflix, Amazon Prime Video
• Achieved 21% growth Y-O-Y in subscription revenue
omoyajewelleryChief Marketing Officer & Co-Founder
Jan. 2015 - Dec. 2019Mumbai, Maharashtra, IndiaOmoya is a jewllery brand which specialises in hand-woven bead jewellery. It was created as a social-entrepreneurship in collaboration with NGO Prerana. At Omoya, I was in charge of:
- Logo and branding
- Brand collaterals
- Shopify Store creation (www.omoyajewellery.in)
- Email marketing
- Social Media marketing
- On-ground events
Amar Chitra KathaEditor, Tinkle Digest
Oct. 2012 - Feb. 2016Mumbai Area, India- Lead a team of 20 writers, illustrators, designers and managed publishing calendar and budget; created and led the first branded content team for ACK Media - Produced and published 36+ monthly issues of children's magazine 'Tinkle' - Managed the editorial budget, ensuring efficient operations and cost-effectiveness
Sheldrake PressMarketing Assistant
Oct. 2011 - Mar. 2012London, United KingdomPerformed an array of roles during the life cycle of the marketing campaign including promotional calls, planning, designing, press releases, social media content
Hindustan TimesReporter
Jul. 2009 - Dec. 2009Mumbai, Maharashtra, IndiaPublished articles in the second largest English National Daily in India with a circulation of 1.4 million (2010); assisted in the weekly production of education supplement ‘Horizons’
Intch is a Professional Networking App for the Future of WorkSee more people like Shriya on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
643498 people
15
Product Marketing & Sales @ N/A
15
Pharmacist @ Gene Pharm /Laboratories Ltd
15
Consultant @ Deloitte
102219 people
15
Marketing & E-commerce Director @ Bicycles Quilicot
15
Digital Strategist and Consultant @ New Endon Ltd.
23
President @ Kindle Kreative