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Work Background
Läderach chocolatier suisseHead of Marketing Switzerland and France
Dec. 2022Zürich und UmgebungReporting to General Manager Switzerland, President Europe and Global CMO. Responsible for Commercial Strategy covering Brand and Product Strategy, Media, PR, and Retail Marketing for 50+ stores, House of Läderach Brand Experience, E-Commerce and CRM. Full P&L responsibility for E-Commerce. People Manager for the Marketing Team.
Abstract Drawing CenterAdvisory Board Member
Jun. 2022Stockholm
SUPRAAdvisory Board Member
Jan. 2022
The HEINEKEN CompanyGroup Brand Marketing Manager
Jan. 2020 - Nov. 2022Lucerne, SwitzerlandReporting to the Marketing Director. Member of the Leadership Team. Leading a team of 4 Brand Managers with responsibility for mainstream, premium and craft brands. Responsibility for marketing capabilities development working with the Global Commerce University.
LGT Venture PhilanthropyCMO/Managing Director Switzerland (Member of the Leadership Team)
Nov. 2018 - Nov. 2019Zurich, SwitzerlandHired to by S.D. Prinz Max von und zu Liechtenstein, Chairman LGT, to scale up an international enterprise. Reporting into CEO & Board. Developed fully digitized scalable platform model. Led brand, marketing & sales development. Prepared M&A. Startup ceased to operate following a Board Decision.
UONDASOwner
Oct. 2018Andermatt, SwitzerlandTimeless elegance, craftsmanship and creativity.
The Coca-Cola CompanySenior Business Manager Still Beverages
Jul. 2015 - Oct. 2018Zürich Area, SwitzerlandEnd-to-end responsibility in leading brand marketing & franchise operations management for the still beverages portfolio of The Coca-Cola Company in Switzerland.
The Coca-Cola CompanySenior Brand Manager Water
Apr. 2011 - Jun. 2015Zürich Area, SwitzerlandWorking as part of the Central & Southern Europe Water Team as well as Country Franchise Operations I have the end-to-end responsibility in leading brand marketing & franchise operations management for trademark VALSER (most trusted and most loved water brand and second largest non-alcoholic beverage brand in CH) driving P&L, share, brand equity and local franchise system leadership of TCCC joint-venture water business incl. export Germany/Russia/China.
The HEINEKEN CompanyBrand Manager Heineken
Jan. 2009 - Mar. 2011SwitzerlandMarketing responsibility for brands Heineken and BeerTender in CH
Direct reports: 1 Junior Brand Manager and 1 Trainee
Introduced new global brand positioning, visual identity and launched packaging innovations K2 Bottle, Tactile Can and STR Bottle for CH, led Trade Marketing & Sponsorship Activation of
UEFA Champions League and Montreux Jazz Festival.
The HEINEKEN CompanyBrand Manager Swiss & Specialty Brands
Jan. 2008 - Dec. 2008SwitzerlandResponsibility for Haldengut, Original Ittinger Klosterbräu, Erdinger Weissbräu and Desperados with functional Leadership of 3
dedicated Brand Ambassadors.
Achieved stabilization of Haldengut and growth of Original Ittinger Klosterbräu, delivered double digit growth for brands Erdinger
Weissbräu & Alkoholfrei and Desperados
Received nomination for international young talent programme of Heineken NV.
Carlsberg GroupInnovation Project Manager
Jan. 2007 - Dec. 2007Oslo Area, NorwayLed group strategic must-win battle project «Product & Packaging Complexity & SKU Reduction» locally – achieved reduction of 70 SKUs, out phasing of several small brands and significant financial savings for - in Norway
Implemented new packaging for leading water brand Farris
Participated in Best Practice Workshops at HQ in Copenhagen
Initiated & organized Alumni meeting 2007 «Negotiating effectively» with MCE Europe and Corporate HR
Carlsberg GroupCarlsberg International Management Graduate Programme
Jan. 2006 - Dec. 2006OsloLed group strategic must-win battle project «Product & Packaging
Complexity & SKU Reduction» locally in Norway
Built product complexity scorecard and reporting
Participated in Commercial Excellence On Trade project
Participated in development programme at Carlsberg HQ in
Copenhagen
Carlsberg GroupCarlsberg International Management Graduate Programme
Dec. 2004 - Dec. 2005SwitzerlandManaged sales forecast for beer and water incl. promotional activities in Switzerland.
Achieved reduction of SKU complexity by conducting an ABC-XYZanalysis, conducted business improvement analysis.
Jean Frey AG Publishing GroupAssistant Marketing Manager
Jan. 1999 - Dec. 2001Zürich Area, SwitzerlandRe-launched best-selling book
Implemented marketing mix for all books (advertisements, POS
displays, direct mailings, web-shop, PR, print-run approvals)
Coordinated author, agency & print management
Co-managed customer service
Direct reports: 1 commercial apprentice
Jean Frey AG Publishing GroupCommercial Apprentice
Jan. 1996 - Dec. 1999ZurichTrained in media, advertising, editorial, customer marketing.
Final Grade: 6
Personal Assistant to Chairman during 6 weeks replacement.
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