Mix FM LebanonMarketing, Radio & Events Coordinator
Dec. 2008 - Aug. 2014Beirut, LebanonMarketing Associate
• Launched Mix FM’s Facebook ‘09 & Instagram page ‘13, resulting in 250k & 10k organic followers, respectively, by ’14 • Developed sponsorship proposals for all projects/events, and subsequently managed the execution of all contract terms
• Designed and developed promotional items successfully increasing brand awareness and attracting advertisers (Winston, Redbull, Reebok)
• Planned and executed all BTL promotions for Mix FM events Radio Media Planner & Roadshow Manager
• Worked with multinational agencies such as JWT, OMD, Leo Burnett, on the creation and execution of radio media plans helping build their clients’ marketing campaigns (Reebok TurboJet, Lipton Ice Tea, Pepsi, Puma)
• Responsible for execution of all sponsored roadshows by managing the roadshow team on the ground (Le Mall “Are You In?”, Beirut Marathon Race Day (‘09-‘13), Samsung, GS) Events & Production Manager • Designed Mix FM’s first ever production schedule, successfully utilized in their first ever multi artist event, setting the standard for future events
• Produced and managed over 250 80’s Nights, 18+ concerts, 12+ large scale DJ events, 30+ club nights and 4 NYE events.
• Created custom party themes, modeled plans of action and executed them placing Mix FM as one of the leading event organizers in the country