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Work Background
UNIKEY LtdChief Digital Officer (CDO)
Jul. 2024London Area, United Kingdom• Developing and implementing digital strategy with business objectives, aligned with industry trends, for ‘Lavaand’ and ‘Chekani’ catering to different age groups and price points among women and teenagers for fashion wear. • Optimising eCommerce Platform and User Experience to enhance website functionality, experience design, and mobile responsiveness for a seamless shopping experience using data, design and audit tools. • Executing digital marketing, email campaigns, and brand positioning, ensuring consistent brand messaging. SEO optimisation and retargeting customers in a stipulated budget for conversion based on AOV for both brands. • Leveraging Google (Data) Analytics 4, third-party tools and low code integration with the platform for decision-making to understand customer behaviour, optimize marketing efforts, and monitor performance metrics. • Leading cross-functional Digital teams and managed partnerships across verticals and third-party vendors. Tools: Shopify, Third-Party Integration, Klavioya, Shopify Inbox (CRM, Emails, Connect), hotjar, SEMrush, Google Analytics 4, HTML, Low code solutions and embedding, UX testing and analysis, Scream Frog, Loggy / Papertrail, Monday.com & Trello
ChumleyProduct Manager - CRM & Marketing Automation
Jan. 2024 - Jun. 2024London Area, United KingdomUser Journey Mapping, User Stories and Insights: - Analysed and improved user journeys across domains, enhancing transactional messages and email communications. - Created detailed user stories and gathered actionable insights for postproduction release.
Transactional Email Journey Creation & Automation: - Led the migration from Service Cloud to Marketing Cloud, optimising integration for better user engagement. - Designed sophisticated email journeys to drive customer retention, awareness creation and interaction for transactions, promotions and service ratings using third-party integration. - Managed automated projects for reminder emails and customized communications to improve response rates. Project Management: - Facilitated daily standups, managed tasks, and ensured timely project completion with the development team. - Maintained process documentation for consistency and transparency.
Integration and other support roles: - Worked with third-party low-code solutions, ensuring seamless integration with the existing technology stack. - Developed personalized dynamic content using AMP script and HTML. - Worked with CPO, architects, technical leads, and stakeholders to align on digital products and feature enhancements and provided feedback for continuous improvement in CRM and marketing automation efforts.
ChumleyProduct Manager - Vertical Management (Internal Team Management)
May. 2023 - Dec. 2023London Area, United KingdomUI/UX Team Leadership:
- Led user journey mapping, wireframing, and rebranding guidelines while managing ongoing Business as Usual (BAU) activities. Project Monitoring and Task Coordination & Management:
- Ensured timely delivery by overseeing timelines, documentation, and demos for a team of 30 local and overseas members. - Collaborated with the Chief Product Officer (CPO), Chief Technical Officer (CTO), and Data Analyst Head to create tools, provide user stories from scrum backlogs, wireframe and prototype features, and improve service delivery. - Managed tasks across international teams, approved subcontractor invoices, and addressed HR-related issues. - Supported data segmentation, production, and analysis to enhance application utility and reach. Tool Integration and Stakeholder Communication:
- Integrated Slack with MS Teams and Monday.com for seamless communication and coordinated weekly updates with the CPO and business stakeholders. - Maintained project progress alignment and transparency through consistent communication with clients and stakeholders. Resource Management and Team Support:
- Assigned resources and supervised daily tasks for tech leads and developers to meet project milestones. - Facilitated onboarding by providing necessary tools and documentation, and trained Product Owners, Tech Leads, Systems Architects, and Developers on Monday.com and Slack integrations. - Conducted probation meetings, developed process improvement plans, and created new processes for team efficiency. - Held monthly sprints and demo meetings to showcase project progress, gather feedback, and promote best practices. Monthly Audit Compliance:
- Collaborated with Finance, Audit, and HR to ensure monthly audit compliance for technical resources and projects. Product Owner:
- Developed an Internal Asset Management product feature using product life cycle concepts and MVP practices, planning and launching phases with innovative benchmark practices.
ChumleyBusiness Analyst & Product Owner: (B2B) Key Accounts
Mar. 2023 - Apr. 2023London, England, United KingdomOperational Insights: - Gathered insights into B2B vertical operations, processes, and customer interactions to understand business needs better. User Journey Mapping: - Mapped user journeys for the development team, curated user stories, improved Service Cloud integrations, and provided directions for rewriting low-code solutions. Generated reports and managed Business as Usual (B.A.U.) activities. UX Research: - Conducted UX research to identify customer pain points and requirements for iterative improvements, gathering insights from operational processes.
Redesign and Implementation: - Redesigned user journeys to provide iterative solutions and relaunched product feature implementations based on gathered insights.
Instinet IncorporatedUser Experience Designer
Jul. 2022 - Sep. 2022City of London, England, United KingdomAnalyse an internal tool of Instinet Corp. - TCA from the user experience viewpoint, and redesign the tool to minimise user input while completing a specific workflow through an interactive wireframe (prototype) for user testing, to significantly improve the overall experience. Delivered report of findings and scope of work for future implementation Tools: Adobe XD and Figma, Miro, Project Management, Lean UX. Zoom and MS Teams
Podium School, RK IPRIndependent Consultant
Aug. 2020 - Aug. 2021Mumbai, Maharashtra, IndiaTalent and Content for Podium School (Start up) Edu Tech, RK IPR - Legacy content for satellite channels, actor (talent) Management - Curating deals (Films, OTT and TV) Commercial Management for Film & TV Talent securing deals worth £3.59 million across all media landscapes and brand tie-ups.
Omnicom Media Group IndiaBusiness Consultant
Oct. 2019 - Mar. 2020Mumbai Area, India
On board consultant to manage the project: Daimler's (Mercedes) at Auto Expo 2020. Bringing out the core ethos of the brand and channelising the same through communication and event expression - Digital, On Ground and Television Connecting stakeholders, Expression of Brand Belief and signature events - GQ partnership and On ground (Expo) Noida, Delhi Media Planning and Buying Management, Project Management, Internal Customers and stakeholder coordination
Self-employedFounder - Nandano Inc | Sports Biz Development Professional
Oct. 2017 - Oct. 2019Mumbai Area, IndiaFounder & Consultant, Nandano Inc - Sports Business, Sales, and Marketing Solutions - Delivered comprehensive sports business solutions including sponsorship leverage, sales, support, and industry partnership pitches. - Notable Projects: - Hewlett Packard: Managed sponsorship operations for Royal Challengers Bangalore, VIVO IPL 2018. - Pro Star League: Coordinated an interstate school cricket tournament for 12,000+ schools across India and an international World Cup involving 9 nations. - Run India Run: Provided consulting and commercial management for HR Marathon, Monsoon Marathon, and Bayside Sports (including Cricket for HNIs and Women’s Sports). - BKT Tyres & Mahindra Finance: Managed commercial and account operations for Kila Raipur Sports Festival. - Odisha 2018 Hockey World Cup: Directed marketing and sponsorship management. - Intellectual Property (IP) Based Properties - NCPA Mumbai (National Centre for Performing Arts): Managed sponsorship structure, digital and traditional marketing plans, and sales activation for the "NCPA 50" (2019-2020). - IPTA Mumbai: Secured sponsorship for the 75th Year IPTA (Arts & Culture) and corporate concerts. - KidZania India: Directed strategic business IP commercials for Mumbai and Delhi locations. - Chennai International Youth Festival 2019: Coordinated with participants from India and 20 countries across EMEA, APAC, and EU regions. - Lifestyle and Premium Properties/Assets - Marquee Fashion Week: Managed on-ground activations, logistics, and operations, including digital footprints. - Designer Coordination: Organized event participation, press and media coverage, and content integration across multiple platforms.
KidZania IndiaConsultant
Jul. 2017 - Sep. 2019Mumbai Area, India
IMGSenior Manager - Consulting, Sales & Marketing
Jul. 2013 - Jul. 2017Mumbai Area, IndiaBusiness development and venturing into new / challenging roles constantly. Building significant business in Sports consulting and marketing. Brand and Federation Consulting: - Castrol's Sponsorship – Liaised and worked closely with ICC for planned key activation & creating benchmark experience in ICC for Sponsorship Assets Leverage for Castrol. (Global Case Study in ICC for Sponsorship & Leverage) - National Games India, Kerala 2015: Project Head: Sponsorship Strategic Consulting, Development of sales strategies & monitoring - key implementation monitoring, activation of deliverable to sponsors. Worked & liaised closely with the Kerala Games Secretariat on all key milestones. IP / Naming Rights - Mumbai Metro Sales - responsible for commercialisation of infrastructure assets via naming rights sales to brands for Mumbai Metro Station. ◙ Naming Rights deal ($1.2 Mn) for Mumbai Metro over the spread of 3 years - Logistics & Coordination for fashion week and sponsorship curation, onboarding partners and deliverables management Specialties:Sports consulting for brands, Sports marketing, sponsorship management and sales, monetization of sports properties and sports infrastructure, legacy planning (sports infra)
Ogilvy & MatherGroup Account Manager
May. 2011 - Jul. 2013Mumbai, IndiaOgilvy’s belief in 360 degree Brand Stewardship has made my understanding of Brand Communications & alternative mediums richer and its unending belief in delivering the best creative solutions has taught me to settle for nothing but the best. With the support from a great team (Creative, Planning and Account Management), Driven & lead client interface on all business operations, globally as well as nationally - across regions. Ensuring quality & time constraint deliverable. Strategic & brand planning to deliver successful results in competitive markets across different India & Global. Over the period of almost six years here I have had the opportunity to work on the following brands and brand projects.. ◙ Castrol India Ltd | Lubricants
◙ Castrol International | Lubricants
◙ Castrol Global Hub For Asian, Australian, parts of European, US & Lat Am
◙ BP - Corporate BP – India:
Responsible for leading & contributing towards the brand planning, strategy development, competitive environment & media spends understandings, as well as advertising & its related services for the client: BP (UK & India), Worked towards developing key communications for pan India.
Ogilvy & MatherAccount Supervisor
May. 2010 - Apr. 2011Mumbai Area, IndiaA dedicated resource and as an Account Supervisor with O & M, Mumbai, I was responsible for building a working knowledge of all agency & client strategic tools along with participating and contributing towards strategic growth. Leading the process of creative briefing and partnering creative teams in presentation and execution of ideas. Lead the key campaign for the client for the 2011 ICC Cricket world cup sponsor from Agency & client: Castrol India Ltd., Partnering ICC by demonstrating the visible strategic approach & brand presence, adhering to Policy. Engaged and interacted with Special team consisting of Harsha Bhogle, Piyush and renowned Sports Journalist and spokesperson to develop road map of Castrol's Sponsorship of ICC 2011 - 2015. Interacted with Castrol's Nodal Sports Agency - IMG to develop and devise the road map from planning to executing all the way to the first ICC World Cup Sponsorship of 2011 Responsible for being the gate keeper & custodian for brand stewardship and knowledge & guidelines across different disciplines of advertising. Castrol India - Corporate CSR:
Independently lead and developed creative idea and brief. Developed an understanding and analysis of road safety and environment hazards. Clients Handled
◙ Castrol India Ltd | Lubricants - ICC 2011 - Sponsorship
Ogilvy & MatherSenior Account Executive
Sep. 2007 - Apr. 2010Mumbai Area, IndiaAs part of the Account Management team I was predominantly responsible for the efficient implementation of campaigns and looking into other client requests. FIFA 2010 - Castrol campaign: ◙ Independently lead campaign operation, execution - print & TVC shoot, ◙ Co-ordination with global production house, development & approval with & Castrol UK -GMU Team. ◙ Ensuring smooth & timely delivery of the creative assets under crunched timelines, along with approvals from FIFA. ◙ Planned and executed Digital Marketing for the campaign
◙ Supervised press materials for leading business news channels
◙ Supervised development of creative asset with Singapore Production team ◙ Recognized by client & agency for 360 brand stewardship. Brand Property Audit, CRB: Mid 2009 A sum up & analyse all the past communication on Brand CRB till mid 2009, to understand and identify the brand properties created, developed over the years. Assisted senior management and planner in Semiotic Analysis and developed understanding of the creative assets, creating a knowledge database categorizing and appropriation of new brand properties. Centenary /100 years of Castrol in India, Corporate campaign: An opportunity to develop an in-depth understanding of the organization, their legacy & historical trends, culture, policy and approach. Liaised with CEO, CFO, respective HODs, to arrive at an organizational brief to create creative assets for press and media, magazines and leading journals displaying - contribution & success of Castrol India Ltd Castrol CRB Plus Pan-India Testimonial launch:
Traveled 8 states & villages in India, for 6 months, capturing & shooting real farmer brand experience. Showcased in their community campaign to capture the core brand reputation, recognition & benefits and created brand loyalty among the community Clients Handled
◙ Castrol India Ltd | Lubricants - FIFA 2010 Sponsorship
◙ Madhya Pradesh Tourism
◙ Heroes Project - Parmeshwar Godrej
Planman India ConsultingAssistant Marketing Manager
Sep. 2005 - Aug. 2007Mumbai Area, IndiaAs a Manager, gained exposure to the in-film brand marketing and film-making & entertainment sector. My tenure with the organization has been fundamental in my understanding of the Modern and Traditional cinema, in terms of concept and operations & role of in – film brand marketing and various media categories. In-film marketing & brand tie ups with various brands for the Projects titled – Dosar directed by Rituparno Ghosh, Mithya directed by Rajat Kapoor & I’m 24 directed by Saurabh Shukla. Line Producer, for the project titled I’m 24, directed by Mr. Saurabh Shukla, distributed by NDTV Imagine. Managed productions & logistics, for Planman Motion Pictures, for their project titled ‘Mithya’, directed by actor Rajat Kapoor, and ‘The Last Lear’ directed by Mr. Rituparno Ghosh. Directed (Line Producer), and packaging of a Bollywood based show for, ZEE Business, show titled “Lights Camera Action”
Wipro Spectramind Limited, PowaiComputer Technical Specialist
Apr. 2003 - Dec. 2003Mumbai, Maharashtra, India
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