UNIKEY LtdChief Digital Officer (CDO)
Jul. 2024London Area, United Kingdom• Developing and implementing digital strategy with business objectives, aligned with industry trends, for ‘Lavaand’ and ‘Chekani’ catering to different age groups and price points among women and teenagers for fashion wear. • Optimising eCommerce Platform and User Experience to enhance website functionality, experience design, and mobile responsiveness for a seamless shopping experience using data, design and audit tools. • Executing digital marketing, email campaigns, and brand positioning, ensuring consistent brand messaging. SEO optimisation and retargeting customers in a stipulated budget for conversion based on AOV for both brands. • Leveraging Google (Data) Analytics 4, third-party tools and low code integration with the platform for decision-making to understand customer behaviour, optimize marketing efforts, and monitor performance metrics. • Leading cross-functional Digital teams and managed partnerships across verticals and third-party vendors. Tools: Shopify, Third-Party Integration, Klavioya, Shopify Inbox (CRM, Emails, Connect), hotjar, SEMrush, Google Analytics 4, HTML, Low code solutions and embedding, UX testing and analysis, Scream Frog, Loggy / Papertrail, Monday.com & Trello