Luisa Vega

Digital marketing communication specialist

CanadaMarketing📝 Influencer or BloggerEntertainmentPublisherEditorAffiliate MarketingBrand Marketing ManagerCommunications ManagerContent ManagerSEO ManagerEmail Marketing ManagerDigital Ads ManagerEvent ProducerCreative ProducerBloggerVideo EditorPodcast HostCommunity ManagerProducerCRM manager

With a solid background in digital marketing and content creation, I’ve had the opportunity to lead various projects that blend strategy, platform optimization, and content management. From editorial planning to platform management and the production of engaging content, I take great pleasure in designing impactful campaigns that capture attention and enhance brand visibility. I hold a bachelor’s degree in communication, a certificate in marketing management, and certifications in social media marketing and inbound marketing. I’ve developed and implemented content strategies across various social media channels (Facebook, LinkedIn, Instagram, YouTube, TikTok) and digital platforms. I’ve also produced content for websites and newsletters using tools like Canva, CapCut, Adobe Creative Suite, WordPress, HubSpot, Cyberimpact, Dialog Insight, and Meta Business Suite. Leveraging these technologies, I’ve successfully boosted project visibility by applying SEO and SEM techniques, while managing online communication campaigns that meet objectives and deadlines. I’ve also conducted in-depth performance analyses of each campaign using Google Analytics, Google Ads, and Google Grants, adjusting strategies based on results and producing reports to guide future actions.

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Work Background

Marketing and Digital Content Coordinator

AQT- Quebec Technology AssociationMarketing and Digital Content Coordinator

Apr. 2024 - Apr. 2025• Create the editorial calendar and ensure its publication on various platforms. • Create and manage content (photos, videos, blog posts, etc.) and capture leads. •Optimize digital platforms (SEO, visuals, content on Meta, LinkedIn, WordPress). • Coordinate communication campaigns in line with the established communication plan and brand identity. • Develop and implement digital strategies (social media, newsletters, websites, etc.). • Develop and implement lead generation strategies on HubSpot (email marketing, marketing automation, CTAs, chat, forms, etc.). • Create, coordinate, and manage email marketing campaigns with HubSpot (clients, leads, and partners). • Write, create, update, and optimize website content with WordPress and other digital platforms. • Measure and analyze the impact of actions taken and prepare digital campaign and performance reports (Google Grants). • Collaborate in the creation and editing of video projects in various formats (using CapCut and Adobe Premiere). • Plan and coordinate the event calendar (webinars, partner information sessions, entrepreneurship fairs, etc.).

Communication Marketing Advisor

SPB SolutionsCommunication Marketing Advisor

Oct. 2023 - Mar. 2024Boucherville, Québec, Canada

Communication Marketing Advisor

CCL Label MontréalCommunication Marketing Advisor

Jun. 2022 - Oct. 2023Saint-Bruno-de-Montarville, Québec, Canada

Marketing / Digital Marketing Coordinator

Benco pièces et servicesMarketing / Digital Marketing Coordinator

Jun. 2019 - Jun. 2022Richelieu, Quebec, Canada

Commis Marketing Relationnel (contractuel)

Lowe's CanadaCommis Marketing Relationnel (contractuel)

May. 2019 - Jun. 2019Boucherville, Quebec, Canada• Activer les cartes cadeaux des clients RONA et RENO DEPOT. • Préparer plusieurs commandes dans un délai précis pour un transporteur ou des clients spécifiques. • Effectuer la saisie de données. • Préparer la documentation nécessaire pour les nouveaux clients. • Mettre á jour la base de données clients.

Marketing Communications Assistant

Interconnection Trading Cargo Inc.Marketing Communications Assistant

Feb. 2017 - Sep. 2018Montreal, Quebec, Canadá

Customer Service Representative

Interconnection Trading Cargo Inc.Customer Service Representative

May. 2015 - Feb. 2017Montreal, Canada Area

Marketing and Communication Coordinator

OSTIMarketing and Communication Coordinator

Jan. 2009 - Apr. 2014Bogotá D.C. Area, Colombia

Freelance Journalist

Azucena Lievano & PartnersFreelance Journalist

Nov. 2008 - Jan. 2009Bogotá D.C., Colombia

Work & Travel Experience

McDonald'sWork & Travel Experience

Jun. 2008 - Oct. 2008Virginia BeachCultural exchange in Work Experience Program - USA

Communication Assistant

Banco de la República - ColombiaCommunication Assistant

Feb. 2007 - Feb. 2008Bogotá D.C. Area, Colombia

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Digital Marketing Communication - Content Specialist

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